DLP TV Series 6 650 Samsung (marketing strategy) Essay

DLP TV Series 6 650 Samsung (marketing strategy) - Essay Example They also have online service request, tracking and feed back options for the customers. Samsung has established it self well in the global market. They have a strong customer base through out the world. As the electronics industry is huge and attractive, it has the risk of very high competition. Fu Jiaozhi, an official from the China Household Electric Appliance Commercial Association, said the high-end TV sets market will be the focus for competition between rival manufacturers. (â€Å"China Daily, 2003). The global slow down has not affected the cash flow of Samsung; it still has been investing in producing new products. The DLP TV Series 6 650 Samsung is a new product in the market. People are shifting from the normal television sets to the LCDs and are willing to invest good amount for the televisions. DLP TV Series 6 650 offers a good alternative to consumers, worth, good novelty and product design within the DLP HDTV category. It has a good picture quality and performance. They have very good speakers and also option for 3D facilities. They also look good as the y have a slim finish and can be connected to any home theatre equipment. The facility to connect thumb drives, digital camera and media players are their advantages. There are a lot of major players like Sony, LG, Panasonic etc who give a close competition to their products and services. It is a high end television with various upgraded and inbuilt facilities. The target customers are the urban population who are willing to spend good amount of money for the home entertainment systems. Markets like India, China etc are all the consumer markets, and a good market penetration will increase the sales of his organization. DLP TV Series 6 650 Samsung is a new arrival in the market. The products of Samsung are produced at a low cost as the cost of labors in China is comparatively very low. But still Samsung must