Bullying and Peer Pressure

bullying About a week ago I was assigned a film project on bullying and peer pressure. What my group did was a recreation of the breakfast club. Although I’ve never seen the movie I was very excited to start. The project really did help me learn the harmful effects of bullying and peer pressure. One part that showed me about bullying is when one of the main characters, Sophia, confesses to the group that she told everyone about a girl’s crush through Instagram. That scene made me reflect on how cyber bulling can really hurt a person.A part that showed me about peer pressure is when the character, Marcus, convinces the kids to eat illegal candy. This project was not only a fun experience but was also a way for me to better understand the effects that bullying can have on a person. Bullying is a serious offense affecting many kids. Bullying is the use of force to abuse or intimidate someone. There are three basic types of bullying: emotional, verbal, and physical. Eventua lly the person who is being bullied gets a low self-esteem and might commit suicide. 1 out of 10 kids drop out of school because of bullying.Some ways to stop bullying are: build healthy relationships, educate yourself, intervene, refuse to join in, and offer support. Peer pressure is when a group wants you to change something about your attitude, values, or they want you to do something. Its mostly common in youth. Peer pressure has negative effects when you are pressured into doing something your not supposed to do, but also has positive effects when you are pressured to do excellent on a test. Popular adolescents are more strongly associated with drugs, alcohol, and tobacco.

Four Things To Do to Increase One’s Level of Contentment and Happiness Essay

The learned Viktor Frankl contends that â€Å"chance decides what happens but we decide how to take it† (cited in Southwick, et. al. , 2006, p. 162). For someone who has been through the most tragic circumstances of human existence, Frankl is surely someone who knows pretty well how happiness is to be pursued in one’s life. While it can be argued that happiness is a state of human living which cannot be singularly defined, we – human persons that we are – nevertheless know what brings it about or how it affects our general take of life. Pursuing Happiness All throughout One’s Life The basic thrust of this paper is to argue that our state of contentment or happiness is something that we human persons can always choose to pursue. By adopting Frankl’s philosophy, we can say that a person can always choose the path towards happiness against the backdrop of different life circumstances and issues that come with one’s lifespan development. First, one can always choose to discover his or her crafts, potentials and talents as a way to appreciate one’s giftedness and uniqueness. This is a very potent element that contributes well to one’s happiness; and this usually happens during one’s late childhood and adolescent stages. The discovery of our uniqueness gives us a sense of who we are. But even when, for instance, one is not gifted enough, one can still discover certain strains of uniqueness to be appreciated. This is crucial because it can give us an initial taste of our sense of directedness and purpose. Second, a person needs to choose the kind of relationships that work in order to attain a level of happiness as well. This is especially true for those who are at the early adulthood stage. Growing up, it would be normal to feel that we need someone to complete us; and finding that suitable someone is notably crucial for this stage. Many people end up either unhappy or miserable because they did not either take the courage to pursue a person whom they love or feel powerless to break free from relationships that just do not work. But finding true happiness is about choosing the right relationships that could nurture, and not defeat life. Third, in order to secure happiness, one must always face life-crises with a brimming sense of optimism. This surely is a case of no little importance, as it is not uncommon to learn that many middle-agers suddenly lose their sense of meaning at a time when life-crises emerging from home and workplace start to take their toll. Crises, it needs to be remembered, cannot be avoided. But they are defining moments that can either make or break us. Increasing one’s state of happiness during these poignant moments therefore necessitates a commitment to hope – i. e. , one faces life problems with a sense of optimism. If one can face problems convinced that he or she can successfully get out of it, then it is like facing a battle half-winning it already. Fourth, one can look at his or her life under the lenses of accomplishment and gratitude so as to be happy. This especially applies to those who are in the twilight of their lives. When one becomes bitter every time he or she looks back at the past, it effectively robs a person with a sense of contentment and happiness. Instead, looking back at life with eyes fixed on the accomplishments and blessings that one has done or received in his or her life surely elicits an incomparable sense of contentment, happiness and pride. Conclusion This paper therefore concludes that a person is always empowered to make a choice in order to increase his or her level of contentment or happiness. In any lifespan development or stages, the choice to uphold sense of happiness is always a concrete possibility; i. e. , we can always choose to discover one’s giftedness, choose the relationships that could make us happy, choose to face life-crises with hopefulness and choose to be thankful in our lives. In the final analysis, it must be ultimately argued that we are the ones responsible for our own happiness.

Descriptive Essay About Mothers Cookies Essay

Many students enter college expecting good times, knowledge, friendships, and a new sense of direction. When I first got to William Penn I didn’t believe I would gain any of that. As time has passed I realized that WPU does have a lot to offer but everything takes patients. I also had to realize that everything wasn’t going to come easy either. I soon found out that college comes with challenges and struggles because of the great demands and expectations that comes with success. The demands of doing many different things with very little time can become overwhelming. But I believe I’m starting to get the hang of it. There are a limited number of students on the campus so it makes it easier to focus in class that’s something I really like. Putting in long hours and worrying about class does bring extra stress but I’m learning to balance it all out. Coming to WPU has also taught me to have an open ming that I can’t just do the tihngs that I kno w how to do. I have to try new things that im unconfortable doing. I believe attending this university will open many doors for me. It will also help me mature and become a better student . WPU wiil also help me build my career and start my life on the right path. I chose to come to William Penn becaus I knew that a school far away would give me a better chance to focus on school without too many distractions. Another reason I chose William Penn is because I’m very deticated to basketball and coach Henry offered me scholarship money to give me an oppurtunity to play. I also did my research and I noticed that the basketball team had a great season and great program. So I figured it was an honor that William Penn wanted me. I also have lived in Louisiana my whole life so i was really read for the college experience and something different other than Louisiana. So far I’m feeling that William Penn was the right choice for me. I needed a new start away from all my problems back home. I was really making bad choices that was starting to lead my life in a direction that i was not prepared for. Ofcourse all my problems are not going to just go away but being at William Penn is giving me an oppurtunity to live my dreams and revatuate myself as a person. Then I will be able to deal with my issues back home as a different person with a better mind set. So I definately don’t regret coming to this school because it is keeping me grounded and building character. Read Also:Â  Descriptive Essay Topic Ideas

LandScape Essay Example | Topics and Well Written Essays - 1250 words

LandScape - Essay Example There are many interesting aspects to the country as well, such as the steep history of Bedouin people throughout the region (Chatty, 1983). One interesting aspect of the Bedouin culture is that it is impolite to allow the bottom of your foot to point toward another person. It is facts like this that make the landscape of Oman interesting to discover and write about. What follows is a bit more about the specific components that make up the landscape of this history rich country. Origin of the Landscape As Oman is located on the southeastern portion of the Arabian Peninsula, it has formed quite a diverse landscape over the years. There are multiple landforms present in the country including mountains, deserts, coastal strips that have become quite fertile, and gravel plain. When many think of Oman, they might envision a vast and flat desert, yet the Jabal al-Akhdar Mountain, also known as Green Mountain, is over 10,000 feet in elevation at its peak. That can be contrasted with the bea utiful Musandam Peninsula, which is at the Strait of Hormuz. The landscape of this are is actually separate from the rest of Oman and add to the rich diversity of the country even more (Eickleman, 1983). It is a location where residents and visitors alike can come to enjoy the weather and go snorkeling. That certainly makes it unique when compared to other countries in the region. Ethnic Makeup of the Omani People The Omani people are a surprisingly homogenous group. For the most part, they have descended from the following ethnic groups: Arab, Baluchi, Persian, South India, and East Africa. Because of the rich resources available in the country, and relatively small labor pool, more than 600,000 expatriates call Oman their full-time home, so they would need to be considered a vital part of the cultural landscape as well. These individuals largely come from India and Bangladesh, in addition to the Philippines, Egypt, Sudan, Jordan, and Palestine. Generally speaking, the Omani people are considered to be among the most friendly, open, and tolerant of the Middle Eastern countries. Their ethnic background has generated a conservative and traditional way of life, yet the people are also interested in make technological and economic progress (Janzen, 1986). As such, the country is not stuck in a traditional upbringing, but it is moving forward to form an even more diverse cultural landscape. It is important to note that Omani people do tend to identify themselves along ethnic roots, so there is a social class distinction evident within the country. This has created the situation where family is valued over all else, so great importance is placed upon one’s family tribe of origin and their lineage, rather than on the individual or peer group. This type of ethnic breakdown has served the country well, however, as they have been one of the few countries in the region to balance this sense of tradition with the foresight to embrace modernity and economic progres s. Role of Religion in Forming the Landscape As one would expect, religion has play a key part in the development of Oman’s cultural landscape. No surprisingly, nearly 75% of the inhabitants identify themselves as Ibadi Muslims, with the rest of the population largely being either Sunni or Shi’i Muslims. There are few other religious beliefs openly practiced in the country, so Islam has certainly served to shape the countries identity over the past few thousand years. While not

Cold War Era and the Threats to American Families Essay

Cold War Era and the Threats to American Families - Essay Example For instance, when Cuba fell to Fidel Castro in 1959, they immediately got aid and support from the U.S.S.R.[Shermen, 2004, p. 17]. Likewise with a wide range of nations. In general, the Cold War became a situation where both the US and the USSR continued to expand their interests internationally, and in turn, grew their military power. Included in the growth of the military, was the expansion of nuclear arms. A nuclear bomb was first used by the US on Japan in the Second World War, and its effectiveness became the catalyst for developing these types of bombs in both the US and the USSR. The Cold War was thus synonymous with the 'arms race' [Westad, 2000, p. 207], which would eventually bankrupt the USSR. Explain the specific threats to American citizens. The US lived under the threat of nuclear bombs. These were not just in the USSR, but during that era, were the cargo for bombers constantly circling the world and also, located in allies of the USSR like Cuba. Thus, the US was under threat of being bombed and to a lesser extent, they felt they were under an ideological threat. One of the aspects of the Cold War, was the general fear that communism was expanding and within the US too.

DLP TV Series 6 650 Samsung (marketing strategy) Essay

DLP TV Series 6 650 Samsung (marketing strategy) - Essay Example They also have online service request, tracking and feed back options for the customers. Samsung has established it self well in the global market. They have a strong customer base through out the world. As the electronics industry is huge and attractive, it has the risk of very high competition. Fu Jiaozhi, an official from the China Household Electric Appliance Commercial Association, said the high-end TV sets market will be the focus for competition between rival manufacturers. (â€Å"China Daily, 2003). The global slow down has not affected the cash flow of Samsung; it still has been investing in producing new products. The DLP TV Series 6 650 Samsung is a new product in the market. People are shifting from the normal television sets to the LCDs and are willing to invest good amount for the televisions. DLP TV Series 6 650 offers a good alternative to consumers, worth, good novelty and product design within the DLP HDTV category. It has a good picture quality and performance. They have very good speakers and also option for 3D facilities. They also look good as the y have a slim finish and can be connected to any home theatre equipment. The facility to connect thumb drives, digital camera and media players are their advantages. There are a lot of major players like Sony, LG, Panasonic etc who give a close competition to their products and services. It is a high end television with various upgraded and inbuilt facilities. The target customers are the urban population who are willing to spend good amount of money for the home entertainment systems. Markets like India, China etc are all the consumer markets, and a good market penetration will increase the sales of his organization. DLP TV Series 6 650 Samsung is a new arrival in the market. The products of Samsung are produced at a low cost as the cost of labors in China is comparatively very low. But still Samsung must

Topics in Literature English Essay Example | Topics and Well Written Essays - 1000 words

Topics in Literature English - Essay Example Characterization can be a simple or a complex process. Basically, characterization is what characters "say" and "do" (The National Library Literacy Strategy, 2001, p. 2). Each character is seen as being made up of a number of dimensions: sense of identity, age, gender, religious persuasion, temperament, physical appearance, values, expectations, dreams, disappointments, inadequacies and loss, to name a few. The Shreklisch Onion Layer Model of characterization stresses that the psychological profile of the fictional character must incorporate emotions, back-story, beliefs, practices and intentions (Wikipedia, 2006). It is by way of the language and actions of the character within the text that the reader is able to understand what are happening and why, without having to be told directly (i.e. indirect characterization). Although, with fiction that presents a completely new dimension of existence it may be necessary to spell out character specifics to the reader, due to the ambiguity inherent in novel texts (i.e., direct characterization). In most novels, plays, and essays, characterization develops along with the storyline and functions to support the fictional themes. Characters take time to create for an author, as they are getting to know another person, and aspects of who they are and how they interpret their world and respond to it in a way that is contingent on their values, requires the author to reflect on their own ways of thinking and behaving. A story may be completed driven by its characters; they are the key to unlocking the story. In such cases, the plot tends to come first, like a seed crystal of an idea that radiates out patterns of complexity and beauty in storylines as it creates the possibilities for characters to arise from the situations or settings (The National Library Literacy Strategy, 2001).The physical description of a character provides the reader with a general framework about the 'person': age, gender, ethnicity, physical appearance, style of dress, geo-historical location, and the way t he character moves. The reactions and responses of the character give the reader insight into the character's core values and attitudes (English Online, 1998). The dialogue of each character can provide the reader with deeper psychological insight of the character. The language that a character uses, their use of intonation, as well as use of pauses and silences, can instil in the reader the true feelings of what that character is experiencing. The surroundings enrich the background for the reader, making the characters more believable and understandable. This detail needs to incorporate all of the character's senses and perceptions of the setting. It is the author's ability to sew together the dialogue, reactions and descriptions that enables characterization to occur (The National Library Literacy Strategy, 2001). It is important that the author be aware that characters need to develop due to their fictional experiences, in order to come to life and 'be real". However, it is also essential that each character have a consistency of character as well, and it is this balance that leads the author through the characterization process.Ultimately, characterization requires the author develop characters by giving them; identity (e.g., have a name, appearance, values, temperament); creating

Marketing News Journal #1 Essay Example | Topics and Well Written Essays - 500 words

Marketing News Journal #1 - Essay Example Before looking into the reactions of consumers, it is important to understand market trends in the mobile phone industry. Competitors in this industry engage in fierce advertising and marketing following the development of new and improved phones. A close competitor to Apple is Samsung. Even though there are other major players in the industry, these two firms are known to try to outperform each other in phone technology. A clear example is evident through Samsung’s Galaxy phones and Apple’s iPhones. Ultimately, the consumer is the final decision maker as to which phone better meets one’s tastes, preferences, or interests. As earlier mentioned, iPhone 6 pre-sale bookings were available before the product hit the market. The underlying marketing practices explored consumer interests and anticipations for the product. One major improvement observed in the new product is the size of its screen. Chen (2014) maintains that smartphone users increasingly prefer bigger screens to small ones. In response, Apple would ultimately meet this need alongside Samsung. A comparison of screen sizes show that Apple has had to follow Samsung’s path to try to recapture lost markets that opt for bigger screens (Chen, 2014). In light of the above discussion, it is evident that consumers interests or needs changes from time to time. There are certain consumers who stick to iPhones regardless of their screen size, while others prefer a big size screen regardless of the brand. The common denominator, however, is that business enterprises respond to such scenarios in diverse and dynamic ways. IPhone 6 enthusiasts look forward to an enhanced phone whenever a new one is launched. For others, there is prestige in owning the phone through booking before sale or buying it when it is launched. Whatever the case, consumer behavior plays an influential role in that regard. The market

The Analysis of Strategy from movie Moneyball Essay

The Analysis of Strategy from movie Moneyball - Essay Example This approach involves the scouting and analysis of players followed by their acquisition. Through this strategy, they acquire Chad Bradford, a pitcher, and Scott Hatteberg, a catcher. They go on to win an American league record 20 games in a row. This team did not qualify into the World Series in 2002, and they have not made in back into the series ten years down the line. These years remained impressive ones, not only in the history of the game, but also in the franchise. The need to get this team back into World Series, and win more titles called for the team’s top management to adopt and implement new strategies, which will ensure the future success of this team. This paper, therefore, seeks to describe how new strategies, especially technology and innovation, can create a competitive advantage for an organization with reference to the movie â€Å"Money ball’s Strategy†. The Oakland A’s vision was to find young players who had little ability for pay ne gotiations (Rosner & Kenneth). In 1995, new management broke up the roster of the team in order to trim costs and this caused performances to nose dive. At this same period, they designed the new strategy based on a low budget, concentrating on on-base percentage. By 1999, performances had begun to improve, with their revenue responding to this performance. Attendance spiked dramatically, while ticket prices also rose. This showed that their strategy for getting victory in games was successful at exploiting the opportunity at profit. During the period spanning 2000-2004, the average position player’s wage went up from $2.6 million to $3 million (Rosner & Kenneth 358). Home run hitters earned approximately $3.5 million more than the rest of the players. This was difficult for the Oakland A’s team to follow, since they were not in a position to challenge well-established and financially sound teams. However, the Oakland A’s discovered that there was gross underval uation of on-base percentage in the market. The most significant method of measuring skill at batting had been batting average, which weighted home runs and singles the same. The slugging percentage was also in use where home runs counted four times as much as singles. These two, however, ignored walks and sacrifices. There was undervaluation of the ability to get on base. Lack of hitters possessing superior skill at market premiums, who master the patient art of touching base via walks, validated the A’s approach in identifying these players. This translated into winning more games at a discount compared to their competition. At first, however, the team’s scouts were hostile and dismissive to the sabermetrics approach that was non-traditional for scouting players. The manager began to select players based on base percentage, therefore, assembling a team with more potential than their finances would have allowed. The Oakland A’s used an integrated low-cost and d ifferentiation strategy (Rosner & Kenneth 358). This allowed them to adapt to the changing financial environment, which was going beyond them, allowing them to learn and integrate new technologies and skills, while improving their ability to leverage core competencies more effectively across their business model, and enabling them to purchase hitters with improved features at much lower costs. Using this strategy, they managed to exploit the low market demand that was there for those kinds of hitters

Understanding Animation by Paul Wells Essay Example | Topics and Well Written Essays - 1250 words

Understanding Animation by Paul Wells - Essay Example In the very early stages of animation, people started thinking that a time will come when people will stare at the paintings and will ask themselves why the images or objects are so stiff by nature. Stuart Blackton has played a considerable role in distinguishing the concept of animated films as some sort of aesthetic vehicle outside the framework of live action films. The simple narrative film, The Haunted Hotel (1907), was a perfect example of Blackton’s filmmaking concept in which he made use of impressive supernatural sequences in order to convince filmmakers that animated pictures have different approach towards filmmaking and are unlimited in potential. The un-natural actions of The Haunted Hotel and all such animated films produced changes in the overall cultural climate. The Gothic and Romantic fiction movies started to incorporate the use of animations along with technological possibilities of new age of modernization. The concept of including comic strip into animate d films emerged somewhere between 1913 and 1917. In this period of time, filmmakers produced many films, such as, The Newlyweds, Dreamy Dud, and Krazy Kat, in which they integrated the use of comic strips with latest technology and new film concepts. The integration of comic strips determined that animation should relate itself with experimental values. The concept of comic strips into animated films emerged in the U.S. marketplace just when filmmakers, such as, Walter Ruttmann and Oskar Fischinger, brought the concept of experimental abstract animation to the European film industry. The concept of animation in filmmaking reached the heights of maturity in the late 20th century and until now; many filmmakers are consistently making use of animated films to attract a large number of people towards the cinema. The creation of Disney dominated the medium places in the form of realism and overshadowed the concepts of innovation and style-oriented animations. Presently, the principles of movements are over-enunciated in the dictionary of animation. The squash and stretch mode of Disney animation over compress character movements in order to provide an over-determined comic style to animation. The subjectivity of animation through the intrinsic capability of the medium for restricting realism made reality in animation difficult to execute. This chapter also provides us with the information that true animation is not the one, which is not non-linear or non-objective by nature. It means that to create a perfect animated film; there must be a contrast of objective and subjective elements present in the film. A perfect animated film is one, which concentrates on the use of unique vocabulary by distinguishing the film from all other filmmaking approaches. Summary – Chapter # 2 There are different styles and approaches towards animation. One can possibly argue that the hyperactive realistic animated movies and the Disney animation are the most prominent and disting uishing approaches towards animation. Many filmmakers from the early era of filmmaking and present era have made use of different animation approaches to create stylish and realistic animation movies. Those approaches provide filmmakers with unique set of rules and guidelines towards animated filmmaking. No approach is similar to any other approach. There are some distinguishing features in each of the approaches, which highlight different

Poem ulysses Essay Example | Topics and Well Written Essays - 500 words

Poem ulysses - Essay Example In stanza 2, line 23 in the poem, Ulysses says, â€Å"To rust unburnished, not to shine in use!†, denoting that spirit to feel worthwhile even at an age where people would redeem them useless. It is Ulysses perseverance that makes him wants to make this dangerous journey in his old age and admits better to die during such an adventure than to store in his boring kingdom (Tennyson). The main character in the poem is Ulysses. Ulysses is an old King whom has good memories of his young age and a vast kingdom to rule. Ulysses appears to be bored staying in one place as the spirit of adventure keeps calling him, â€Å"It little profits that an idle king† (Stanza 1, line 1). He opts to leave the kingdom to his son and make a journey to a distant land with his crew of old men. At an old age, many would expect Ulysses to stay in one place and die in peace, but the old man is determined to die while happy on an adventure (Tennyson). Ulysses is seen as a person who does not give up in life, but is determined to hold on onto the one thing that makes him happy. He even makes a move to leave his wife behind and go to the seas with his old crew with whom he has had several adventures

Experiment on the Effects of Eating Breakfast Essay Example for Free

Experiment on the Effects of Eating Breakfast Essay It is always said that it is important to eat a hearty breakfast before a big day to ensure success. However, does this statement hold true when it comes to eating breakfast before taking standardized tests? We designed an experiment which would put an answer to this question. The experiment tests the spectrum of standardized test scores of those who ate breakfast versus the scores of those who ate nothing. This experiment would be a single blind study because the scientists would not be biased therefore they would have no reason to alter the test results; it is a purely research type experiment. There would be two groups involved in the experiment- the experimental group, which would be given a hearty breakfast thirty minutes prior to taking the test, and the control group, which would be given nothing to eat. The two groups would then be given the same amount of time to take identical tests. The test scores of the experimental group would be compared to the scores of the control group. If, as a whole, the breakfast-eating group’s scores were higher than the other group’s, it would prove that eating before taking a test would be beneficial to the grade received. The breakfast would be the independent variable and the scores would be the dependent variable. It would be important for the scientists to receive informed consent because they could not just experiment without the person’s permission because of ethical reasons. We learned a lot from doing this project. We learned how to set up a psychological experiment and identify different components of that experiment. We liked the satisfaction of setting up and describing our own experiment successfully. We disliked the rest of it. We designed an experiment to test how eating breakfast impacts the outcome of test scores taken shortly afterwards.

Contrast And Comparison Of Urban And Rural Religion History Essay

Contrast And Comparison Of Urban And Rural Religion History Essay This paper explores Roman Britain Religion namely the urban and the rural religion in the Romano-British Period. The archaeological examples which are of great value in finding contrast and comparison of the rural and urban religions help us to develop the theme of the paper. The paper is organized in such a way that it touches upon the main religious trends in Roman Britain ( two main religions: Pagan and Christianity which existed in Roman Britain). Contrast and Comparison of the Urban and the Rural Religion in the Romano-British Period The religious situation in the Roman Empire was rather difficult and complicated. All the variety of cults and religions which were represented in the Roman Empire can be divided into several groups. Among them are the cults which symbolize the main idea of the Roman Empire the worship of Emperor. The other ones are the worship of traditional Olympian Gods and the religions of local people which were conquered by the Romes. (Ireland, 1986) Religion in Roman Britain is of special interest. It is known from the history of Britain that Roman Britain which occupied some part of the island of Great Britain belonged to the Roman Empire from AD 43 to AD 410. It was one of the numerous provinces of Roman Empire. (Esmonde, 1989) At that period there were such religions as pagan religion and Christianity. The goal of this paper is to find the contrast and comparison of urban and rural religions in the Romano-British period by means of different archaeological examples founded on the territory of Britain. (Hening, 1984) THE MAIN TYPES OF RELIGION IN ROMAN BRITAIN There were several types of religion in Roman Britain which are represented by the following religious trends: the Graeco-Roman and Barbaric Paganisms, Mithraism and other Eastern Cults and Christianity. (Ward, 1911) The Celtic Caste of Druids who were considered to be the first people of Britain were declared to be an outlaw by Claudius. Their defense of the sacred groves was a failure. The Romance ruined them on the island of Mona. Nevertheless, the worship of Celtic pagan Deities existed in the period of Roman rule.(Frere and Tomlin, 1991) TOWNS AND CITIES OF ROMAN BRITAIN Different towns and cities in Roman Britain appeared in different periods of Roman rule. It is very interesting to find information concerning the activities, religions and monuments by the examination of the archaeological records which were found during numerous excavations carried out on the territory of Britain. (see fig.1) Of course, these records are incomplete due to preservation and opportunity to excavate. (The Association for Roman Archeology) Fig.1 Archaeological excavations at York. York Archaeological Trust According to the research materials of the Association for Roman Archeology, the best preserved and explored Roman towns and cities are the following ones: Wroxeter, Silchester, Verulamium. (see fig.2) There are also some written sources which were found during the excavations. These sources tell about some examples of events Aurelius Victor (about death of Severus in York) and Tacitus Anales. (The Association for Roman Archeology). Fig.2 Reconstruction of the center of the town in Roman Britain Wroxeter. You can find a bath house and the basilica in this picture. Illustration by Ivan Lapper. English Heritage The Distinguishing Features of Towns in Roman Britain. In order to compare urban religion and rural religion in the Romano-British period, it is necessary to find some distinguishing features of towns in Roman Britain. They include the following elements: A great deal of houses for town dwellers A center for the government of the town Manufacture and trade buildings: shops, warehouses, workshops, markets, hospitals places for different cultural activities such as theaters, bath houses, taverns, amphitheaters a special religious places temples and statuaries.(Millet,1990) There are many streets in any town of Roman-British period. The cemeteries are situated around the town. URBAN RELIGION IN ROMAN BRITAIN AND SOME ARCHAEOLOGICAL EXAMPLES It is known that Roman rule allowed both the Romans and he local people who were conquered by them to worship numerous gods and goddesses. That is why there was a growth of temples and shrines to different deities. Before the advent of Christianity the Imperial Cult was considered to be one of the main religious aspects.(see fig.3) The Emperor was a so called mediator between the people and the gods. (Mattingly, 2000) Fig.3. Bronze Bust of Emperor Hadrian, The British Museum The town of Colchester was the most important place for the Imperial Cult. The main religious elements included temples, altars and shrines. (Collingwood, 1956) Temples were special houses for the Gods. The action of worship took place at the altars where different outdoor rites were organized. Shrines were special places of Gods presence. For example, the complex at Colchester had typically Roman style buildings. (Collingwood, 1956) It is interesting to notice that most of shrines were located in the country side and only some of them could be found in the towns. (The Romans in Britain) The experts in the sphere of archaeology confirm that there was a wide fusion and adoption of Roman Gods to the established local deities. The people venerated to several Gods with the same attributes. For example, Sulis-Minerva at Bath. (Religion in Roman Britain) A great number of temples and shrines to various deities were found in the towns and cities of Roman Britain: The Capitolium in Verulamium which represented a shrine to the Capitoline Triad of Jupiter, Juno and Minerva. An inscription to a Serapis/Osiris temple in York Londons Mithraeum Different epigraphical sources which referred to Cult centers of Cybele and Isis found in London Altars are the places where people had an opportunity to worship outdoor. There were numerous inscriptions on the altars which named the God or Gods to whom they were sacred. The inscriptions consisted of short sentences and had abbreviations. For example, V.S.L.M. Votum solvit libens merito which means He fulfills his vow, willingly, dutifully. (FrereTomlin, 1991) Archaeological examples of altars in the towns of Roman Britain are the following: Altar to Mother Goddesses of the household by Gaius Julius Crescens, Nunnely Lane which is situated in York Altars to Fortuna, Aesculapius, Salus and Genius Loci which is located in Chester The altar which commemorates the rebuilding of the temple of Isis by Marcus Martianius Pulcher located in London Our knowledge of Christianity in the Romano-British Period is taken mainly from the literary sources. So, the archaeological examples are scarce. The only one is a Christian Church which is situated at Silchester. It was a very small building in the center of the town that means the Christian Community had no local influence. RURAL RELIGION IN THE ROMANO-BRITISH PERIOD It is known that most people in Roman Britain lived in the country side. They lived in small villages. Those who were rich built large houses in a Roman style which were called villas. (Persival, 1976) Fig.4 Reconstruction Illustration of Bignor Villa in Sussex. A villa is a large beautiful house in a roman style which has tall stone walls and fabulous mosaic floors, with a bath house and gardens.(see fig.4,5) Fig.5 View of Rockbourne Villa (Hampshire). Country Council Museum. Rural religion included religious festivals when the peasants prayed to the Gods and Goddesses for having good harvest and healthy domestic animals. (see fig.6) It was very important for agriculture in the country side. It is impossible to find some written sources about the rural religion in life in the works of British writers. Fig.6 Mosaic which shows Ceres, the Goddess of Harvest. From Broading Villa. All the data concerning the rural life we can get from the archaeological excavations. The archaeologists found the remains of farm and villa buildings, the bones of domestic cattle, seeds of crops. There are two well-known villas in Roman Britain: Chedworth situated in Gloucestershire and Bignur which is situated in Sussex. (Salway, 1993) Fig.7 Map of town and regions of Roman Britain The most important religious festivals took place each season of the year. The festival of Lupercalia celebrated in the middle of February was devoted to springs awakening. The God Pan at Lupercalia or Faunus defended domestic animals (caws and sheep) and the shepherds. (Salway, 1993) The first Christians in the country-sides of Roman Britain persecuted that is why they worshiped in houses they lived. According to some archaeological data, Lullingstone Villa had the walls of a private chapel with pictures of people who were praying. (Hening, 1984) Fig.8 The Wall picture from the Christian Chapel in Lullingstone Villa, which shows people at prayer. The British Museum The archaeologists found a mosaic at a villa in Dorset which showed Jesus Christ with a symbol chi-rho behind his head. The orange fruits stand for the symbol of plenty. (see fig.9) Fig.9 The head of Jesus Christ painted on a mosaic from the villa at Hintin St.Mary in Dorset. The British Museum The archaeologists found a lead tank of the 4-th century from Walesby in Lincolnshire. It proves the fact that in order to become a member of the Christian Community it is necessary to be baptised with water by a priest. (see fig.10) Fig.10 A small part of a lead tank from Walesby which was used for Christian Baptism which shows people who are preparing for a babtism. City and Country Museum in Lincoln. The other interesting archaeological finding represents Roman silver vessels and spoons used in communion service.(see fig.11) Holy Communion is a significant part of Christian worship in with the members of the community believe that the priest must change wine and bread into Jesus Christ blood. (Millet, 1990) Fig.11 Church plate and silver vessels found in Water Newton, Cambridgeshire, the 4th century. The British Museum. Christians began to built churches in the 4th century. It is known that they had an apse which represented a small semi-circular area at the east part where the altar was located. (see fig.12) Fig.12 Reconstruction illustration of a Roman Church in Colchester. The apse is at the end of the building. Illustration be Peter Foster. Colchester Archaeological Trust CONCLUSION In the Roman Britain towns played an important role. They were the centers of trade, culture and government. It is known that in Britain before the Romans rule there were no towns or cities. All the towns were built by the Romans in different parts of Britain. For example, such towns as Colchester, Gloucester and Lincoln were built instead of legionary fortresses. The retired soldiers lived there. The towns in Roman Britain were not large (about 10000 people). Religion in the towns and cities of Roman Britain was more idealized than in the country-side. The temples were built mostly in the towns. Speaking about the villages in Roman Britain, it is necessary to say that rural religion was represented by the local culture and worship saved from the Iron Age. Rural religion fell behind urban religion. Moreover, there was a great difference in language too. In some remote mountainous regions, the people spoke Celtic language while in the towns the soldiers and traders spoke Latin. Nevert heless, rural religion which was mostly Pagan religion, later could be replaced by the Christianity. The above mentioned archaeological examples prove the obvious growth of Christian elements in the life of country-side in Romano-British period.

Types of Modified Starch

Types of Modified Starch Native starches are structurally too weak and limited functions for application in pharmaceutical, food and non-food technologies due to its inherent weakness of hydration, swelling and structural organization. Unprocessed starches produce weak-bodied, cohesive rubbery pastes when cooked and undesirable gels when the pastes are cooled. To enhance viscosity, texture, stability among many desired functional properties desired, starch and their derivatives are modified by chemical, physical, and enzymatic methods. Modifications are necessary to create a range of functionality. Starch modification can be introduced by altering the structure and affecting the structure including the hydrogen bonding in a controlled manner to enhance and extend their application in industrial prospective. This modification includes esterification, etherification, cross linking, acid hydrolysis, enzymatic hydrolysis heat treatment and grafting of starch. Modified starches can be found applicable practices in food industry and non-food industry. Various types of modified starches for wide applications in many industries Pregelatinized starch It is the simplest starch modification, prepared by cooking. It maintains starch integrity while providing cold water thickening which   is a process that breaks down the intermolecular bonds of  starch  molecules in the presence of  water  and heat, allowing the  hydrogen bonding  sites (the hydroxyl hydrogen and oxygen) to engage more water. Cross-linked starch Cross linking is the most important modified form that used in the food industry. It involves replacement of hydrogen bond present between starch chains by stronger, permanent covalent bonds. Distarch phosphate or, adipate are commonly used in cross-linked starch. Cross-linked starches offer acid, heat and shear stability over the native starch. Food with this type of starch processing tends to have longer shelf life. Oxidized starch The processing includes reaction with oxidizing agent such as sodium hypochlorite or peroxide. This type of starch is mainly used as surface sizing agent or coating binder and available in different viscosity grade. Oxidized starches have shorter chain lengths than native starches. It improves whiteness and reduces microbiological content. Oxidized starches are the best thickener for applications requiring gels of low rigidity. This improves adhesion in batters and breading. Cationic starch Cationic starches are produced by reacting native starches with tertiary  or, quaternary amines, using wet or dry production processes. They are mainly used in  paper forming process. Cationic starch represents high performance starch derivatives widely used by paper manufactures to increase strength and retention. Cationic starches carry a formal positive charge over the entire pH range creating their affinity towards negatively charged substrates, such as cellulose, pulp and some synthetic fibres, aqueous suspensions of minerals and slimes and biologically active macromolecules. Cationic starch is also added at the beater to improve drainage on the wire, better sheet formation, and enhancement of the sizing efficiency of an alum-rosin size. Anionic starch Anionic starches are prepared by reaction with phosphoric acid and  alkali metal phosphates or by making derivative with carboxymethyl group. Thinned starch These are produced through depolymerisation reaction by hydrochloric acid or other acids. Unmodified starches are treated with a mineral acid at temperature lower than gelatinization and results in partially hydrolyzed starch molecules. This cleaves the chain length and lower viscosity. It increases the tendency to retro gradation. The lower viscosity permits higher concentrations to be used forming rigid gels in gums pastilles and jellies. In these applications, increased set-back leading to the formation of strong gels gives these starches significant advantages over native starches. Extended applications in food industry are found by acid-thinned starch in conjunction with esterification and etherification reaction. Acetylated starch Acetylated starch (E1420)  esterification  with  acetic anhydride Starch after treatment with acetic anhydride produces starch esters which are useful in biodegradable applications. In particular, high starch acetates provide thermo plasticity, hydrophobicity and compatibility with other additives. The result of this treatment is a stability starch which will produce pastes that will withstand several freeze-thaw cycles and prevent syneresis (weeping) occurs. Wide applications are in foods as texturing agent and provide good freeze-thaw stability. Extended applications in food industry are found by acetylated starch in conjunction with cross-linked starch. Dextrin Dextrin  (E1400) is formed by  roasting the starch with  hydrochloric acid. Dextrination is the heating of powdered starch, mostly in the presence of small amounts of acids, at different temperatures and with different reaction times. Dextrin is used as adhesives in paper and textile based industry. Grafted starch Grafted starches are produced by free radical copolymerization with ethylenically unsaturated monomers. Starch grafted with synthetic polymers is most utilized   tarches from different botanical origins were grafted with 1, 3 butadiene, styrene, acrylamide, acrylonitrile and Meth acrylic acid using free redox reaction. Starch ethers Starch ethers are produced by a nucleophilic substitution reaction with an ethylenically unsaturated monomer, followed by acid-catalyzed hydrolysis for viscosity adjustment. Physically modified starch Native starch can be modified with mechanical treatment, using spray drying technique, annealing technique Enzyme modified starch Enzyme-treated starch which includes maltodextrin,  cyclodextrin Starch modified with amylase enzyme produces derivative with good adhesion property and mainly used in coating the food with colorant. APPLICATION IN FOOD INDUSTRY Frozen Food To stabilize the food products starches are used in frozen bottle foods to provide freeze-thaw stability and retrogradation. Flavor Encapsulation Modified starches are used to encapsulate or, preserve the flavour of the food products. Octenylsuccinylated derivatives and other starch hydrolyzates are used as flavour encapsulation. Dairy Products Modified starches are used in a wider way to the dairy products; it provides variety of effects, including enhanced viscosity, cut ability, mouth feel and stability. In puddings, starch is used to enhance viscosity and smoothness. Starches are used in yogurts and sour cream to control syneresis and enhance thickness. Canned Food Canning process preserves food for up to several years by achieving a temperature sufficient to destroy or inactivate food poisoning or spoilage microbes. Starch is most commonly used to thicken, stabilize and enhance the mouth feel of canned foods such as puddings, pie- fillings, soups, sauces and gravies. Highly cross-linked starches are used for this purpose.

Indigenous People Essay -- Politics Social Issues

What does the future hold for the indigenous peoples around the world? There is no clear answer, to this question. Each and every government must review the past treatment and the current conditions to determine what should [could] be done, to improve the lives of their indigenous peoples. The issues of the past are vast in number and unique to each government. The issues include: political power, education, environment, land [territory], intellectual property, poverty and the list goes on. According to, Gillette Hall and Harry Anthony Patrinos â€Å"the United Nations proclaimed 1995-2004 the International Decade of the World’s Indigenous Peoples† (76). Today, there are still unresolved issues that confront the very existence of the future of indigenous peoples around the world. In order, to move forward it is still necessary to look back and review the processes that have improved the livelihood of the indigenous and what have been the setbacks. If there is to be a change for the improvement of all indigenous peoples; the entire international society around the world should make an agenda to commit to enforcing the rights of indigenous peoples. First, the issue of proper representation in the body that makes decisions for the rights of indigenous peoples needs to be addressed, to ensure the needs and the needs of the indigenous peoples are met. The Human Rights Council which it the forum that the indigenous peoples have the possibility to report their experience of the marginalization, discrimination and human rights abuses; must gain a louder voice to ensure that the issues are resolved when report. If issues remain unresolved there must be legislation that will punish the governments involved in the wrong acts. Accordingly, t... ...197. Print Lutz, Ellen. â€Å"Indigenous Peoples Around the World Must Have Water Rights.† Global Viewpoints: Indigenous Peoples. Ed. Diane Andrews Henningfeld. Detroit – New York – San Francisco – New Haven, Conn. – Waterville, Maine – London: Greenhaven Press. 2009. 125-134. Print O’Grady, Anthony. â€Å"Australian Aborigines Must Protect Their Ownership of Art Culture.† â€Å"Global Viewpoints: Indigenous Peoples. Ed. Diane Andrews Henningfeld. Detroit – New York – San Francisco – New Haven, Conn. – Waterville, Maine – London: Greenhaven Press. 2009. 198-207. Print Woodman, Jo, Sophie Grig. â€Å"The Loss of Land Leads to Damage Health for Indigenous Peoples.† Global Viewpoints: Indigenous Peoples. Ed. Diane Andrews Henningfeld. Detroit – New York – San Francisco – New Haven, Conn. – Waterville, Maine – London: Greenhaven Press. 2009. 135-146. Print

Humanism The Renaissance And M Essays -- essays research papers

Humanism   Ã‚  Ã‚  Ã‚  Ã‚  The introduction of the concept of humanism greatly affected the Renaissance. The Humanistic influence shaped Renaissance art, writing, education and thinkers, its ideas were spread among all aspects of life. Machiavelli’s writings during the Renaissance were also affected by the ideas of humanism. His ideas reflect the thoughts of humanism in the way he thought governments and societies should be organized.   Ã‚  Ã‚  Ã‚  Ã‚  Humanism’s influence on art was very obvious, it could be seen slowly infiltrating all art throughout the Renaissance. At the begging of the Renaissance, most art was very dark and dismal. The works portrayed people doing very menial labor, the people did not seem happy and their clothing was very plain. As the Renaissance progressed and humanism’s influence was more felt the paintings used lighter colors, the people in them were smiling and their clothing many times included gold trim or accents. The late Renaissance art also has a larger focus on religion, as humanism inspired people in many forms by the use of religion.   Ã‚  Ã‚  Ã‚  Ã‚  Humanism came about with the idea that a person should have a very rounded education covering many aspects of society especially history, geometry, and art. During the renaissance as the ideas of humanism spread, especially in its educational sense, more schools and universities were erected and a much higher percentage of people were forma...

Reporn on Marketing Statigy

Introduction Unilever is a multi-national corporation, formed of Anglo-Dutch parentage that owns many of the world’s consumer product brands in foods, beverages, cleaning agents and personal care products. Unilever employs nearly 180,000 people and had worldwide revenue of almost â‚ ¬40 billion in 2005. Unilever is a dual-listed company consisting of UnileverNV in Rotterdam, Netherlands and Unilever PLC in London, England. This arrangement is similar to that of Reed Elsevier and that of Royal Dutch Shell prior to their unified structure. Both Unilever companies have the same directors and effectively operate as a single business.The current non-executive Chairman of Unilever N. V. and PLC is Michael Treschow while Patrick Cescau is Group Chief Executive, who will retire at the end of 2008. Mr Paul Polman will succeed Patrick Cescau as Group Chief Executive. The company is widely listed on the world’s stock exchanges. 1. 2 Origin of report Since practical orientation is an integral part of the BBA program, I tried to expose real life performance of Uniliver by preparing this   report. To prepare this report I have come across with different information of the Uniliver.From the collected information I understand the company’s activities in the market as Uniliverll as in their internal preparation for marketing and others activities. I expect that this report will fulfill the requirement of BBA program and provide a clear idea about the Uniliver activities and other multi-national company’s effort in the Bangladesh. Thus, Uniliver can get deep understand of actual situation of MN’s company’s activities by analyzing their exposed strategy . 1. 3 Objective This Study is intended to analyze marketing strategies used by Unilever Bangladesh Ltd and globe.The main purpose of the study is to find what strategies the company uses to market its products and brands worldwide; the positive and negative aspects of those strategie s. The report further analyzes the position of Unilever Bangladesh Ltd and globe in the several industries in comparison to its competitors. Specific objective: To know about Uniliver and Uniliver   Bangladesh. To   develop SOWT analysis of   Uniliver Bangladesh. To know about Uniliver’s strategy regarding   product, price,place and promotion. To identify the segmentation,targeting   and positioning strategy used by Uniliver Bangladesh.To develop some recoendation for further improvement in Marketing strategy of Uniliver Bangladesh. 1. 6 Methodology of this report For accessibility and availability of information I have chosen to work on the Marketing strategies of Unilever Bangladesh Ltd and globe. As the company operates in the market with a huge number of products in different industries, I have decided to focus on one of their world wide successful strategy on providing data. Most of the information used in this report is from secondary sources. The main source of information was the Uniliver’s website.In addition information will be collected from focus group discussion,depth interview and survey. Primary Sources: Face to face conversation with the Uniliver’s   people Customer opinion collection   through survey. Collection of data related with Customer satisfaction through   survey. Miscellaneous   Book Reading. Secondary Sources: Annual Reports of Uniliver Various types of Website Different research report. Different Newspapers, Articles, Journals and Publication. Sample Size: I have collected data from 5 upper level employee through depth interview and 100 Customer for survey.Sampling Technique: In case of survey simple random sampling was used . In case of   depth interview snowball sampling was used. Data analysis: I used   Microsoft excel   to analyze the collected data and get the proper meaning. I   used also graph,picture   to show and analyze the data. For accessibility and availability of informa tion I have chosen to work on the strategies of Unilever Bangladesh Ltd and globe. As the company operates in the market with a huge number of products in different industries, I have decided to focus on one of their world wide successful strategy on providing data.Most of the information used in this report is from secondary sitces. The main sitsce of information was the Uniliverbsite. In addition information was also collected from focus group discussion. 1. 4 Limitation To conduct this study sheer experiences are needed. But I have lack of those. As like- The Data was not   available   about company. Without practical work experience it was difficult to do work. Confidential information are not exposed   in Bangladesh. It was difficult to gather sufficient information due to limitation of time.It was also difficult to obtain proper information from respondents because of their busy schedule. Lack of   Money After all within time limited it is not possible learn and unders tand all the activities of  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   MN’s company like Uniliver. Chapter-02 Overview of Uniliver Unilever at a glance Unilever NV Unilever PLC| | Type| Public company (AMS: UNA) (LSE:  ULVR) (NYSE:  UN) (Unilever N. V. ) (NYSE:  UL) (Unilever PLC)| Industry| Conglomerate| Founded| 1930| Headquarters| Unilever House, London, United KingdomRotterdam, Netherlands| Area served| Worldwide| Key people| Michael Treschow Chairman) Lord Simon of Highbury (Vice Chairman) Paul Polman (CEO)| Products| See brands listing| Revenue| â‚ ¬44,262  million (2010)| Operating income| â‚ ¬6,339  million (2010)| Net income| â‚ ¬4,598  million (2010)| Employees| 163,000 (2010)| Uniliverbsite| http://unilever. com| 2. 1 History & Growth Unilever is a British-Dutch multinational corporation that owns many of the world’s consumer product brands in foods, beverages, cleaning agents and personal care products. Unilever is a dual-listed company con sisting of Unilever N. V. in Rotterdam, Netherlands and Unilever PLC in London, United Kingdom.This arrangement is similar to those of Reed Elsevier and Royal Dutch Shell prior to their unified structures. Both Unilever companies have the same directors and effectively operate as a single business. The current non-executive Chairman of Unilever N. V. and PLC is Michael Treschow while Paul Polman is Group Chief Executive. Unilever’s main international competitors include Nestle and Procter & Gamble. They also face competition in local markets or product ranges from companies such as Beiersdorf, ConAgra, Danone, General Mills, Henkel, Mars, Inc. Pepsico, Reckitt Benckiser and S. C. Johnson & Son. History Unilever was founded on 1 January 1930 by Antonius Johannes Jurgens, Samuel van den Bergh and William Hulme Lever, 2nd Viscount Leverhulme. The amalgamation of the operations of British soap maker Lever Brothers ,William Hulme Lever and Dutch margarine producer Margarine Unie, Anton Jurgens en Samuel van den Bergh, a merger as palm oil was a major raw material for both margarines and soaps and could be imported more efficiently in larger quantities.The initial harvesting of palm oil was from the British Uniliverst Africa, from where news reports seen back in England shoUniliverd the workers abroad in favorable conditions. In 1911 the company received a concession for 750,000 hectares of forest in Belgian Congo, mostly south of Bandundu, where a system of forced labor operated. The subsidiary of Lever was named â€Å"Huileries du Congo Belge†. During the great depression in the thirties, the Huileries sharply decreased the fee for gathered oil nuts, while the government of Belgian Congo strongly increased taxation.This resulted in social unrest in 1931, which are known as the Revolution of the Pende, in which eventually more than 400 members of the Pende-tribe were killed. In the 1930s the Unilever business grew and new ventures were launched in Afr ica and Latin America. In 1972 Unilever purchased A&W Restaurants’ Canadian division but sold its shares through a management buyout to former A&W Food Services of Canada CEO Jefferson J. Mooney in July 1996. By 1980 soap and edible fats contributed just 40% of profits, compared with an original 90%. In 1984 the company bought the brand Brooke Bond (maker of PG Tips tea).In 1987 Unilever strengthened its position in the world skin care market by acquiring Chesebrough-Ponds, the maker of Ragu, Pond’s, Aqua-Net, Cutex Nail Polish, and Vaseline. In 1989 Unilever bought Calvin Klein Cosmetics, Faberge, and Elizabeth Arden, but the latter was later sold (in 2000) to FFI Fragrances. In 1996 Unilever purchased Helene Curtis Industries, giving the company â€Å"a powerful new presence in the United States shampoo and deodorant market†. The purchase brought Unilever the Suave and Finesse hair-care product brands and Degree deodorant brand. Global employment at Unilever 2 000–2008Black represents employment numbers in Europe, light grey represents the Americas and dark grey represents Asia, Africa, and Middle East. Between 2000 and 2008 Unilever reduced global workforce numbers by 41%, from 295,000 to 174,000. Note: Europe figures for 2000–2003 are all Europe; from 2004 figures in black are Western Europe. For 2004–2008 Figures for Asia, Africa and Middle East include Eastern and Central Europe. Source: Unilever Annual Reports 2004, 2008 In 2000 the company absorbed the American business Best Foods, strengthening its presence in North America and extending its portfolio of foods brands.In April 2000 it bought both Ben & Jerry’s and Slim Fast. The company is multinational with operating companies and factories on every continent (except Antarctica) and research laboratories at Colworth and Port Sunlight in England; Vlaardingen in the Netherlands; Trumbull, Connecticut, and Englewood Cliffs, New Jersey in the United States; Bangalore in India (see also Hindustan Unilever Limited); and Shanghai in China. The US division carried the Lever Brothers name until the 1990s, when it adopted that of the parent company.The American unit has headquarters in New Jersey, and no longer maintains a presence at Lever House, the iconic skyscraper on Park Avenue in New York City. The company is said to promote sustainability and started a sustainable agriculture programme in 1998. In May 2007 it became the first tea company to commit to sitscing all its tea in a sustainable manner, employing the Rainforest Alliance, an international environmental NGO, to certify its tea estates in East Africa, as will as third-party suppliers in Africa and other parts of the world.It declared its aim to have all Lipton Yellow Label and PG Tips tea bags sold in Western Europe certified by 2010, followed by all Lipton tea bags globally by 2015. Unilever’s Lipton brand Covalence, an ethical reputation ranking agency, placed Unilever at the top of its ranking based on positive versus negative news coverage for 2007. In 2007, Unilever’s Dove â€Å"Evolution† video that ran only online, was named the first ever non-tv spot to win the Grand Lion at the Cannes Advertising Festival. And in March, 2008, Unilever was named â€Å"Digital Marketer of the Year† by Advertising Age.In 2008 Unilever was honored at the 59th Annual Technology & Engineering Emmy Awards for â€Å"Outstanding Achievement in Advanced Media Technology for Creation and Distribution of Interactive Commercial Advertising Delivered Through Digital Set Top Boxes† for its program Axe: Boost Yits ESP. On 25 September 2009, Unilever decided to acquire the personal care business of Sara Lee Corporation: leading brands such as Radox, Badedas and Duschdas strengthened category leadership in Skin Cleansing and Deodorants.On 9 August 2010, Unilever signed an asset purchase agreement with the Norwegian dairy group TINE, to acquire th e activities of Diplom-Is in Denmark, as of 30 September 2010. On 24 September 2010, Unilever announced that it has entered into a definitive agreement to sell its consumer tomato products business in Brazil to Cargill. On 27 September 2010, Unilever purchased Alberto-Culver, the maker of personal care and household products such as Simple, VO5, Nexxus, TRESemme, and Mrs. Dash for $US3. 7  billion.On 28 September 2010, Unilever and EVGA announced that they have signed an agreement under which Unilever will acquire EVGA’s ice cream brands (amongst others, Scandal, Variete and Karabola) and distribution network in Greece, for an undisclosed amount. On 23 March 2011: Unilever announced that it has entered a binding agreement to sell the global Sanex business to Colgate-Palmolive for â‚ ¬672m. Unilever also announced that it has entered into a binding agreement to acquire Colgate-Palmolive’s laundry detergent brands (Fab, Lavomatic and Vel) in Colombia for US$215m. . 2 History & Growth in Bangladesh perspective Unilever Bangladesh is a company that has its own history intrinsically built with the development of its nation and its culture. It has been part of the Bangladeshi household since the 19th century with the same intention of bringing cleanliness and convenience to households as Uniliver do today. Back then Sunlight soap was marketed through Lever Brothers India limited throughout the undivided India. Later on, Lever Brothers Pakistan limited started its operation in Bangladesh on a larger scale.In 1964, its soap manufacturing facility was setup in Kalurghat, Chittagong. With time it gradually evolved and diversified into manufacturing personal products like skin care creams, toothpastes, shampoos, detergent powders, and so on. Accumulating manufacturing experience over 40 years, Uniliver has a legacy of leading the market with international brands offered at affordable prices. Today, with 13 different brands in 8 different categories, Un ilever Bangladesh stands as one of the most progressive partner in development for the Government of Bangladesh. 964-1972 Productions started off with Sunlight soap and Lifebuoy soap. After the war of independence in 1971, Bangladesh became an independent country. At this time, Lever Brothers Bangladesh Ltd. was constituted with Unilever owning 60. 75% shares and the Government of Bangladesh owning the remaining 39. 25% shares. 1972-1980 Post liberation period evidenced accelerated growth for the company. Demand started rising and the company continued its mission to meet consumer needs by producing quality soaps, introducing Lux – the beauty soap and Wheel.Launched in 1972 Wheel entered the merchandised laundry category, traditionally dominated by cottage soaps. It appealed to the consumers with unique care benefits for hand and fabric, a generic weakness in cottage soaps. It gradually became the secret ally of Bangladeshi women by extending the caring hand to ease her daily laundry chores. 1980-1990 The early eighties witnessed expansion of the company through diversification. Calibrating direction, the mission now included enhancing quality of life through other personal products aspiring aestheticism like sparkling white teeth, fresh breath, beautiful hair, and glowing skin.A Personal Product Plant was established to manufacture shampoo, toothpaste, and skin care creams. Sunsilk Shampoo, Closeup Tooth paste, Fair and Lovely for skin care and Vim for dish washing was produced and marketed to bring great international and regional formulations to Bangladeshi households at affordable prices. 1989 heralded the beginning of a fairy tale story – the initiation of LUX photogenic contest that brought the real life experience of glamits, fame and fortune to the doorsteps of young girls throughout the country. 1990-1998 In the early 90? Unilever Bangladesh entered the tea-based beverage market introducing Lipton Taaza, Lever’s flagship packet te a brand, with the objective to be the most preferred tea of the Bangladeshi consumers. World renowned Pond’s cream and Pepsodent – the dental hygiene expert began to be manufactured from its Kalurghat factory. Washing drudgeries of the busy homemakers were washed away with the introduction of Wheel washing powder and Surf Excel for premium wash. In 1996-1997, its manufacturing facility owned and run by a third party was set up outside Dhaka for wheel washing powder.With formulations suitable for local conditions, the washing powder concept brought about a huge revolution in fabric washing habits in the country. 1998-2004 These are the golden years in the history of Unilever Bangladesh as the company turned around from severe losses due to competitive backlash – to a company with 6 years of consecutive growth. Around the end of November 2001, its new personal products factory â€Å"Sankalp† in Kalurghat started production which helped us meet the market ne eds from a shift on its dependence on soaps to diverse personal grooming categories.This is also the era when Unilever Bangladesh introduced many exciting new products such as Pond’s face wash to end soap related facial skin woes or Lipton double chamber tea bags for more zest in its tea cups and the markets responded enthusiastically. In 2001, Uniliver brought about a new excitement in the kitchen care sector with the introduction of Vim bar, the dish cleaning soap – a concept of convenience and common household habits combined together. In 2002 Rexona deodorant entered the market building in awareness about body odits problems and creating a new personal grooming habit in the country.The company’s soap formulations changed radically during this time to bring in world class standards – without any price rises. Lifebuoy, the health brand has moved from just the hard-working men’s soap to reminding one, of the bond of love that binds a family in a h ealthy circle, free of germs and sickness. In 2004, as a new variant, bringing in the goodness of Neem – an Ayurvedic medical marvel, Lifebuoy has reinstated its earnest endeavits to be ahead of consumer’s needs. In the span of these six years, Uniliver gathered many accolades (link to awards page) to certify its fast paced move towards world class performance.Unilever Bangladesh had a jitney towards adding new impetus to its trade marketing and today its products are available in 90% of the households in Bangladesh. In a company wide move to come out from behind the great brands and be known as Unilever worldwide, Lever Brothers Bangladesh limited officially changed its name to Unilever Bangladesh in December 2004. 2. 2. 1 Unilever Bangladesh (core information) Over the last fits decades, Unilever Bangladesh has been constantly bringing new and world-class products for the Bangladeshi people to remove the daily drudgery of life.Over 90% of the country’s househo lds use one or more of its products. Unilever Bangladesh is a Fast Moving Consumer Goods company with local manufacturing facilities, reporting to regional business groups for innovation and business results. Constitution Unilever – 60. 75% shares, Government of Bangladesh – 39. 25% Product categories Household Care, Fabric Cleaning, Skin Cleansing, Skin Care, Oral Care, Hair Care, Personal Grooming, Tea based Beverages. Unilever Bangladesh Brands Wheel, Lux, Lifebuoy, Fair & Lovely, Pond’s, Close Up, Sunsilk, Taaza, Pepsodent, Clear, Vim, Surf Excel, Rexona, Axe, Dove, & Vaseline.Manufacturing facilities The Company has a Soap Manufacturing factory and a Personal Products Factory located in Chittagong. Besides these, there is a tea packaging operation in Chittagong and three manufacturing units in Dhaka, which are owned and run by third parties exclusively dedicated to Unilever Bangladesh. 2. 2. 2 Key Dates: 1872: Two Dutch firms, Jurgens and Van den Bergh, beg in commercial production of margarine. 1885: William Hesketh Lever establishes soap factory in Warrington, marking the beginnings of Lever Brothers. 1908: Jurgens and Van den Bergh pool their interests. 914: Lever begins producing margarine at the request of the British government. 1927: Jurgens and Van den Bergh create dual-structured Margarine Union Limited and Margarine Unie N. V. 1929: Margarine Union/Margarine Unie merges with Lever Brothers to create Unilever, with dual Anglo-Dutch structure. 1930: Special committee is established as a board of directors over the British and Dutch Unilever holding companies. 1937: Reorganization equalizes the assets of the Dutch and the British groups of Unilever; Thomas J. Lipton Company, U. S. manufacturer of tea, is acquired. 944: The U. S. toothpaste brand Pepsodent is acquired. 1957: Company acquires U. K. frozen foods maker Birds Eye. 1961:U. S. ice cream novelty maker Good Humor is acquired. 1984: Buying spree begins that will last unti l 1988 and result in about 80 companies being acquired; Brooke Bond, the leading European tea company, is acquired through hostile takeover. 1986: Company acquires Chesebrough-Pond’s, its largest purchase to date. 1989: The acquisition of three companies, including Faberge Inc. , makes the company a major player in the world perfume and cosmetics industry. 994: The launch of a new laundry detergent in Europe turns into a public relations disaster when tests reveal that it can damage clothes under certain conditions. 1996: Fundamental management reorganization is launched, including the replacing of the special committee with a seven-member executive committee. 1997: Specialty chemicals operations are sold to Imperial Chemical Industries PLC for about US$8 billion. 1999: Company announces that it will eliminate about 1,200 of its brands to focus on around 400 regionally or globally poUniliverrful brands. 2. Corporate Objective The purpose of Unilever is to meet the everyday ne eds of people—everywhere anticipate the aspirations of company’s consumers and customers and to respond creatively and competitively with branded products and services which raise the quality of life. Company’s deep roots in local cultures and markets around the world are its unparalleled inheritance and the foundation for company’s future growth. The Unilivr will bring it’s wealth of knowledge and international expertise to the service of local consumers–a truly multi-local multinational.Company’s long term success requires a total commitment to exceptional standards of performance and productivity, to working together effectively and to a willingness to embrace new ideas and learn continuously. Uniliver believe that to succeed requires the highest standards of corporate behavior towards its employees, consumers and the societies and world in which it exist. This is Unilever’s road to sustainable, profitable growth for its bus iness and long-term value creation for Uniliver shareholders and employees. 2. 4 Vision, Mission & Goals VisionUnilever products touch the lives of over 2 billion people every day – whether that’s through feeling great because they’ve got shiny hair and a brilliant smile, keeping their homes fresh and clean, or by enjoying a great cup of tea, satisfying meal or healthy snack. The fits pillars of Uniliver vision set out the long term direction for the company – where its want to go and how it is going to get there: It work to create a better future every day It help people feel good, look good and get more out of life with brands and services that are good for them and good for others.It will inspire people to take small everyday actions that can add up to a big difference for the world. It will develop new ways of doing business with the aim of doubling the size of its company while reducing its environmental impact. Uniliver has always believed in the po wer of its brands to improve the quality of people’s lives and in doing the right thing. As its business grows, so do its responsibilities. Uniliver recognize that global challenges such as climate change concern us all.Considering the wider impact of its actions is embedded in its values and is a fundamental part of who it is. Mission Uniliver mission is to add Vitality to life. It meet everyday needs for nutrition, hygiene and personal care with brands that help people look good, feel good and get more out of life. In the last five years, it has built its business by focusing on its brands, streamlining how Uniliver work, and improving its insight into the evolving needs and tastes of consumers. Now Uniliver are taking the next step in simplification – by aligning its selves around a clear common mission.Uniliver recognize that the world in which Uniliver operate is changing. Consumers are increasingly bringing their views as citizens into their buying decisions, dem anding more from the companies behind the brands. They want companies and brands they trust. Unilever embraces these new expectations. Its heritage of good governance, product quality and long experience of working with communities gives us a strong base. Uniliver aim to build on this by taking the next step in transparency and accountability.It will stand visibly as Unilever, behind its products and everything Uniliver do, everywhere. Every day 150 million people in over 150 countries choose its products. Already, most of its brands give the benefits of feeling good, looking good and getting more out of life. Bertolli, for example, conjures up the Italian zest for life and Becel/Flora keeps hearts healthy. Sunsilk helps you feel happier because yits hair looks great. Its laundry brand, Omo, encitsages children to get dirty so they can experience more of life.In the future, its brands will do even more to add vitality to life. Its vitality mission will focus its brands on meeting co nsumer needs arising from the biggest issues around the world today – ageing populations, urbanizations, changing diets and lifestyles. Uniliver see growing consumer need for: a healthy lifestyle more variety, quality, taste and enjoyment time, as an increasingly precious commodity Helping people to feel good, look good and get more out of life will enable us to meet these needs and expand its business. Unilever is in a unique osition to understand the interrelationships between nutrition, hygiene and personal care. Uniliver can do this thanks to its strong science capability and its locally rooted consumer insight. It is by bringing all this together that Uniliver can strive to contribute to quality of life and wellbeing  Ã¢â‚¬â€œ adding vitality to life. The long-term success of its business is intimately interconnected with the vitality of the environment and the communities in which Uniliver operate. The environment provides us with its raw materials and the ingredients Uniliver need to make its products.Healthy, prosperous communities provide us with a healthy, growing consumer base Goals Unilever Unveils 50 Sustainability  Goals 50 specific goals that include social and health-related targets under the Unilever Sustainable Living Plan released today. It expanded on a commitment made last year to double sales while reducing overall environmental impact. The new plan gets far more specific. And progress on this â€Å"social mission† is now part of every Unilever initiative launch plan alongside sales and profit targets, Mr. Lewis said, president of Uniliver America.Unilever isn’t the only company to recently step up environmental goals, but its targets are more ambitious than many, maybe even most. Procter & Gamble Co. also announced bigger sustainability goals for 2020 in September, targeting, among other things, a 20% reduction in packaging per consumer use, but Unilever’s goal is for an absolute reduction of 33%. Pledge t o use sustainable sits Unilever is pledging to sits all of its agricultural raw materials from sustainable sits by 2020 and half by 2015. That could drive up costs, but it is manageable by Uniliver.One of Unilever’s more ambitious targets is to expand its PureIt water-filtration brand, launched in India in 2004, to elsewhere in Asia, Latin America and sub-Saharan Africa. It aims to have such systems provide safe drinking water to 500 million globally by 2020 — a population bigger than South America’s current 385 million or nearly half of India’s current 1. 1 billion. The company’s new â€Å"Sustainable Living Plan,† developed over the cites of the last 12 months, and unveiled around the globe today, focuses on Unilever’s entire supply chain, from the farms that supply raw materials for its products to the emissions and waste generated y customer use of those products. Among the targets Unilever has set: †¢ Since 100 percent of ag ricultural raw materials sustainable by 2015, including 100 percent sustainable palm oil. Unilever buys 3 percent of the world’s annual supply of palm oil. †¢ Change the hygiene habits of 1 billion people in Asia, Africa and Latin America to help reduce diarrhea — the word’s second biggest cause of infant mortality. Unilever will push sales of its Lifebuoy soap brand and teach consumers when to wash their hands to achieve this aim. Make drinking water safer in developing countries by extending sales of its PureIt home water purifier. †¢ Improve standards of living by working with agencies such as Oxfam and the Rainforest Alliance to link 500,000 smallholders and small-scale distributors to the Unilever supply chain. According to The Guardian:†[Unilever] also intends to improve the nutritional quality of its food products — with cuts in salt, saturated fats, sugar and calories — and link more than 500,000 small holder farmers and sma ll scale distributors in developing countries to its supply chain. The Sustainable Living Plan sets out over 50 social, economic and environmental targets. It will see Unilever, whose global brands include Dove, Omo, Knorr and Lipton, halve the greenhouse gas emissions, water and waste used not just by the company in its direct operations, but also by its suppliers and consumers. Over two-thirds of greenhouse gas emissions and half the water used in Unilever products’ lifecycle come from consumer use, so this is a major commitment on an unprecedented scale.Other key goals Unilever plans to achieve by or before 2020 include: 100% of its agricultural raw materials sustainable including, by 2015, 100% sustainable palm oil; Changing the hygiene habits of 1 billion people in Asia, Africa and Latin America so that they wash their hands with Lifebuoy soap at key times during the day – helping to reduce diarrhea disease, the world’s second biggest cause of infant mortal ity; Making safe drinking water available to half a billion people by extending sales of its low-cost in-home water purifier, PureIt, from India to other countries; Improving livelihoods in developing countries by working with Oxfam, Rainforest Alliance and others to link over 500,000 smallholder farmers and small-scale distributors into its supply chain. Paul Polman (group chief executive) emphasized that Unilever did not have all the answer were and that the ompany would need to work in partnership with customers, suppliers, governments and NGOs if it was to achieve its goals. 2. 6 Volume growth ahead of Uniliver markets Table-01 Underlying volume growth: Financial Year|   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Growth|    2008|   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   0. 1%| 2009|   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   2. 3%| 2010|   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  5. 8%| Underlying volume growth accele rated in 2010 to 5. 8%, the best that Unilever has achieved for more than 30 years. Uniliver set out two years ago to reignite its volume growth and to grow ahead of its markets. That is what Uniliver are starting to do; its volume shares are up in all regions and in most categories. Volume growth was broad based.In its emerging markets business Uniliver grew volumes by around 10% over the year as a whole, with the key businesses of China, India and Turkey all delivering growth well into double digits. Only in Central and Eastern Europe did Uniliver see more subdued growth, although even here volumes were comfortably up in difficult markets. In the developed world, where growth has been very hard to achieve over the recent past, its volumes were also up by around 2%, again ahead of the market, in both Western Europe and North America. Uniliver gained volume share in all regions, with particularly strong performance in key emerging markets such as China, Indonesia, South Africa and A rgentina. Uniliver stern Europe also saw strong volume share gains, led by the Netherlands, France and Italy.Volume shares were also up in most of its core categories, with deodorants, skin cleansing, household care, ice cream and dressings all achieving notable gains during the year. Steady improvement in margin Underlying Operating Margin for the year increased by 20 basis points. It was another year of the steady and sustainable improvement that Uniliver have been targeting. Cost saving programmes again delivered strongly, with â‚ ¬1. 4 billion of savings in the year following a similar amount in 2009. Much of the success in savings came in the supply chain, and as a result gross margin, at constant currency, improved for the year despite negative underlying price growth and modestly higher commodity costs. Positive mix and improved volume leverage also contributed positively to gross margin.At the same time as increasing underlying operating margin Uniliver also increased sub stantially the advertising and promotions investment put behind its brands – at constant currency the increase was more than â‚ ¬300 million or 30 basis points in the year. This came after an even bigger increase in 2009, meaning an additional â‚ ¬700 million behind the building of its brand equities over the last two years. Aside from the gross margin increase, the key driver of margin improvement was a reduction in indirect costs, with the organization now leaner and a new discipline exerted in all areas of the cost base. Healthy cash delivery Working capital reduced as a percentage of turnovers and has now been negative for over 12 months. The cash conversion cycle improved by 17 days, from 20 days in 2009 to just three in 2010.Uniliver are close to best in class in its management of payables and receivables, but in inventories Uniliver still see scope for further improvement. This strong performance in working capital management was reflected in free cash flow, whic h was again healthy at â‚ ¬3. 4 billion. Over the last two years its combined free cash flow of â‚ ¬7. 4 billion represents around 90% of net profit. This is robust performance, particularly at a time when Uniliver are investing heavily in the future growth of the business in areas such as capital expenditure, as it build new capacity to support its rapid volume growth in emerging markets. The â‚ ¬0. 7 billion reduction versus 2009 reflected a smaller inflow from working capital in 2010, following the exceptional benefit of â‚ ¬1. 7 billion taken in 2009. 2. Corporate image Unilever claims that corporate social responsibility is at the heart of its business. However Uniliver, the transition to a responsible and sustainable company is ongoing and it has attracted a variety of criticisms from political, environmental and human rights activists on not achieving the high aims it communicates on a number of topics. 2. 8. 1 Environmental issues Unilever’s stated goals a re to decouple growth from the company’s environmental impact by halving the environmental footprint of its products helping 1  billion people improve their health and well-being since all of its agricultural raw materials sustainably Palm oilUnilever has been criticized by Greenpeace for causing deforestation, Unilever was targeted in 2008 by Greenpeace UK, which criticized the company for buying palm oil from suppliers that are damaging Indonesia’s rainforests. Unilever, as a founding member of the Roundtable on Sustainable Palm Oil (RSPO), responded by publicizing its plan to obtain all of its palm oil from sitsces that are certified as sustainable by 2015. In Cote d’Ivoire, one of Unilever’s palm oil suppliers was accused of clearing forest for plantations, an activity that threatened a primate species, Miss Waldron’s Red Colobus. Unilever intervened to halt the clearances pending the results of an environmental assessment.On 4 July 2010, Uni lever announced that it has secured enough GreenPalm certificates of sustainable palm oil to cover the requirements of its European, Australia, and New Zealand business. GreenPalm is a certificate trading programme, endorsed by the RSPO, which is designed to tackle the environmental and social problems created by the production of palm oil. Rainforest Alliance Unilever has committed to purchase all its tea from sustainable, ethical sitsces. It has asked the international environmental NGO, Rainforest Alliance, to start by certifying tea farms in Africa. Lipton and PG Tips will be the first brands to contain certified tea. The company aims to have all Lipton Yellow Label and PG Tips tea bags sold in Western Europe certified by 2010 and all Lipton tea bags sold globally by 2015. Animal testingUnilever states it is committed to the elimination of animal testing, and where it is a legal requirement in some countries, it tries to convince the local authorities to change the law. Some act ivistsargue that this is little more than an effort to gain good publicity and Unilever continue to use animal experimentation such as the LD50 poisoning test. 2. 8. 2 Social issues Race and advertisements Hindustan Unilever, had been showing television advertisements for skin-lightening cream, Fair and Lovely, depicting depressed, dark-skinned women, who had been ignored by employers and men, suddenly finding new boyfriends and glamorous careers after the cream had lightened their skin.The Austrian branch of Unilever (Eskimo) is producing and marketing an ice-cream under the name Mohr im Hemd. â€Å"Mohr† (moor), is a colonial German word for African or black people, has a heavily colonialist and racist connotation, â€Å"Mohr im Hemd† (moor in the shirt) is a traditional Austrian chocolate specialty which refers to naked, â€Å"wild† Africans. Unilever refutes any racist intentions and claims that it has tested the name in broad market studies in Austria witho ut any critical feedback. Sexism in advertisements The Campaign for a Commercial-Free Childhood criticized Unilever for the 2007 Axe marketing campaign, which they considered sexist. Unilever’s response is that the Axe campaign is intended as a spoof and â€Å"not meant to be taken literally†.Unilever has launched the Dove â€Å"Real Beauty† marketing campaign, which envisaged women to reject the underfed and hyper-sexualized images of modern advertising in 2007. Child labor In 2003 Hindustan Unilever was accused of making use of child labor, among others. 2. 9 Organizational Structure Billion-Euro brands Brands with annual sales of one billion euros or more: Axe/Lynx Blue Band Dove Flora/Becel Heartbrand Hellman’s Knorr Liptons Lux (soap) Omo/Surf (detergent) Rexona/Sure Sunsilk TIGI (haircare) Heartbrand The Heartbrand logo accompanying various brands of Unilever ice creams. Unilever is the world’s biggest ice cream manufacturer, with an annual t urnover of â‚ ¬5 billion.Except for the USA brand names Popsicle, Klondike, Ocean Spray ice cream, Slim Fast ice cream, Breyers, Starbucks and Ben & Jerry’s; all of its ice cream business is done under the â€Å"Heartbrand† brand umbrella, so called because of its heart-shaped logo. Unilever currently operates eleven ice cream factories in Europe; the biggest include factories at Heppenheim in Germany, Caivano in Italy, St. Dizier in France, Gloucester in the United Kingdom and Santa Iria da Azoia in Portugal. The Heartbrand was launched in 1998 (and slightly modified in 2003) as an effort to increase international brand awareness and promote cross-border synergies in manufacturing and marketing (â€Å"centralization†).It is present in more than 40 countries. Although the logo is common worldwide, each country retained the local brand so as to keep the familiarity built over the years, one notable exception being Hungary where the previous Eskimo brand was re placed with Algida in 2003. In 2005, Glidat Strauss received special permission from Unilever to export their brand of ice cream to the United States because of the strict kosher certification the products in Israel have. Under terms of the agreement, Strauss ice cream and krembo may be sold only in kosher supermarkets and import shops. It is distributed in North America by Dairy Delight, a subsidiary of Norman’s Dairy.Prior to the heart logo, each country could choose its own logo, although the most common one consisted of a blue circle with the local brand’s name over a background of red and white stripes; second most common old logo, used by Wall’s in the UK and other countries, was a yellow logo with Wall’s in blue text. Unilever generally manufactures the same ice-cream with the same names, with rare occasions of regional availability, under different brands. Some of these ice-creams include Carte D’Or, Cornetto, Magnum, Solero and Viennetta. Food and beverages Ades or Adez — soya-based drinks Alsa — desserts and syrups Amora — French mayonnaise and dressings Amino — dehydrated soup (Poland) Annapurna — salt and wheat flits (India) Bakers Joy – Non stick baking spray Becel — also known as Flora/Promise; health-aware: margarine, spreads, cooking oil, milk, ermented milk Ben & Jerry’s — ice cream Best Foods — mayonnaise, sandwich spreads, peanut butter and salad dressings Bertolli — pasta sauces (ambient/chilled & frozen) and margarine BiFi — sausage-based snacks (Germany) Blue Band — family-aware: margarine, bread, cream alternatives Bovril — beef extract Breyers — ice cream Brooke Bond — tea Bru — instant coffee (India) Brummel & Brown — margarine Bushells — tea (Australia, New Zealand) Calve — sauces, ketchup, mustard, mayonnaise, peanut butter Chicken Tonight – Unilivert sau ces range Choysa – Tea, marketed mainly in Australia and New Zealand Conimex — Asian spices (Netherlands) Colman’s — mustard,condiments, packet sauces & OK Fruity Sauce Continental — side dishes Country Crock — margarine Delma — margarine (Poland) Du Darfst (Germany) Elmlea — Pitsable artificial cream available in different varieties (UK) Fanacoa — Mayonnaise, mustard, ketchup (Argentina) Findus — frozen foods (Italy, UK, Scandinavia) Flora — margarine, light butter, jams Fruco — ketchup, mayonnaise and condiments Fudgsicle Gallo — olive oil Heartbrand — ice cream (umbrella logo) Hellmann’s — mayonnaise I Can’t Believe It’s Not Butter — margarine spread Imperial Margarine — margarine Jif Lemon & Lime Juice Kasia — margarine (Poland) Kecap Bango — soya sauce in Indonesia Kissan — Ketchups Squashes and Jams (India and Pakistan ) Klondike — Ice cream sandwiches Knorr (Knorr-Suiza in Argentina) — sauces, stock cubes, ready-meals, meal kits, ready-soups, frozen food range| Lady’s Choice — mayonnaise, peanut butter and sandwich spreads (Philippines, Malaysia) Lan-Choo — tea (Australia/New Zealand) Lao Cai Seasoning Lipton — tea Lipton Ice Tea — ready-to-drink tea (partnership with PepsiCo) Lizano Sauce (Salsa Lizano) — Costa Rican condiment Lyons’ — tea (Ireland) Maille — French mustard Maizena — corn starch Marmite — yeast extract spread (except in Australia and New Zealand, called Its Mate) McCollins — tea (Peru) Mrs Dash – Seasonings range Molly McButter Mrs.Filbert’s — margarine (USA) Paddle pop — Ice cream (Australia, Indonesia, Malaysia [incorporated with Wall's]) Pfanni — Bavarian potato mixesPeperami — Sausage snacks PG Tips — tea (UK) Phase — cookin g oil Planta — margarine Popsicle — Frozen treats Pot Noodle — cup noodles Promise — Becel/Flora Ragu — pasta sauces Rama — margarine Royal — pastas (Philippines) Royco — stock cubes, non-MSG stock (only in Indonesia) Red Rose Tea — tea (Canada) Sana — Margarine (Turkey) Saga — tea (Poland) Sariwangi — tea (Indonesia) Scottish Blend — tea Skippy — peanut butter Slim†¢Fast — diet products Sugar Twin Sunce (Sun) — Mayonnaise (Serbia, Macedonia, Bosnia and Herzegovina, Montenegro) brand now discontinued, Sunce factory now produces Uniliver brand Knor Mayonnaise Stork margarine Streets (ice cream) (Australia/New Zealand) Tortex — ketchup (Poland) Turun sinappi — mustard (Finland/SUniliverden) Unilever Food Solutions — professional markets (food service) Unox — soups, smoked sausages Vaqueiro — cooking margarine, cooking oil Wall’s ice cream Wish-Bone salad dressing| Partial list of national brands variants of the HeartbrandAlgida — Czech Republic, Cyprus, Greece, Hungary, Italy, Republic Of Macedonia, Malta, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Turkey, Latvia, Lithuania Bresler — Chile Cargills — Sri Lanka Eskimo — Austria Frigo — Spain Frisko — Denmark GB Glace — SUniliverden, Finland Glidat Strauss — Israel, USA Good Humor — USA, Canada, China HB — Ireland Helados La Fuente — Colombia — China Holanda — Mexico, Central America| Kibon — Brazil Kwality Wall’s — India Langnese — Germany Lusso — Switzerland Miko — France Ola — Belgium, Netherlands, Luxembitsg, South Africa Ola — Portugal Pinguino — Ecuador Selecta — Philippines Streets — Australia, New Zealand (slogan ‘Nothing Beats Streets’) Tio Rico — Venezu ela Wall’s — United Kingdom (Great Britain), Hong Kong, Singapore, Indonesia, Pakistan, Malaysia, Thailand and other parts of Asia Wall’s HB — United Kingdom (Northern Ireland)|   Home and personal care brandsAla — laundry detergent (Argentina) Andrelon Axe — deodorant, shoUniliverr gel, bodyspray (Lynx in the UK, Ireland and Australasia) Ayush (India) Badedas — ShoUniliverr gels Baba (East Europe) Biotex — laundry detergent Brilhante — laundry detergent (Brazil) Brisk-Hair Styling products for men (Southeast Asia,North America,All Regions,All Variants:Brisk Hairstyling Unilivertlook,Brisk Hairstyling Unilivertlook Extra Strong,Brisk Shampoo 2 in 1 For Men,Brisk Hairstyling Cream Antidandruff,Brisk Hair Cream) Brut — cologne, aftershave Brylcreem — hair styling products for men Caress — soap Cif — cleaning Clear — anti-dandruff shampoo and conditioner(China, Southeast Asia, Romania, P akistan, Poland, Hungary) Close-Up — toothpaste Coccolino — softener (Poland, Hungary, Romania) Comfort Consort – Men hair care Cream Silk — conditioner (Philippines) Degree — deodorant Dimension Domestos — bleach (Poland, Czech Republic, Romania, Hungary, Spain, Germany, Italy, Israel, France, Turkey, Australia) Dove — skin, hair, and deodorant Dusch Das — shoUniliverr gels Fair and Lovely — skin lightening product (available in India and Malaysia) FDS – Skin care range Finesse — shampoo and conditioner (sold in 2006 to Lornamead Brands, Inc. Gessy (Brazil)— soaps Glorix (Netherlands) Good Morning — soap (Egypt) Impulse — deodorant ; body spray Just for me – Kids hair range Lever 2000 — soap Lifebuoy — soap (Malaysia, Singapore, Vietnam, Bangladesh, India, Pakistan, Indonesia, Australia) Clinic — dandruff shampoo Lynx — deodorant, men’s Lysofor m — home care (Italy) Lux — women’s soap, shoUniliverr gel, and lotions (Caress in the United States) Matey — children’s bubble bath Minerva — laundry and dishwasher detergents (Brazil) Mist — soap (Egypt) Motions – Hair care Neutral — laundry detergent Nexxus – Salon Hair care Noxzema – Skin care range Omo (South America) — laundry detergent Origins| Pears Transparent Soap Pepsodent — dental (outside of the United States) Persil (IE/UK/FR/NZ) Pond’s (Outside of the United Kingdom and United States) Prodent — toothpaste Quix — dishwashing liquid (Chile) Q-Tips — cotton swabs Radox — ShoUniliverr gels and Bubble Bath Range Rexona — deodorant Rinso Robijn — softener Salon Selectives – shampoo and conditioner (sold in 2010 to CLT International) Sedal (known in Brazil as Seda) shampoo and conditioner Signal Simple— Skin/ body care rang e SR — toothpaste with sodium ricinoleate Skip — laundry detergent Static Guard Suave Sun — dishwasher Sunlight Sunsilk (Sedal in Latin America, Seda in Brazil) — shampoo and conditioner Sure Surf — laundry detergent Soft ; Beautiful – Hair Care products St Ives – Hand ; body care Swan (defunct) TBC – Hair care range Thermasilk — shampoo and conditioner TIGI — shampoo and conditioner for hair salons Tholl – skin cure Timotei — shampoo and conditioner Tony ; Guy – Hair care range TRESemme – Hair care range Vaseline body lotion, shoUniliverr gel, deodorant (Vasenol in Portugal, Brazil, Italy, India, Spain and Mexico) Vibrance — shampoo and conditioner Vim (Bangladesh, India, Pakistan) Vitapointe — Conditioner (UK/IE) Vinolia — soap (Brazil) Viso — laundry detergent (Vietnam and Indonesia) White Beauty — skin lightening cream Williams — men’ s care VO5 – Hair care/ Styling Xedex Zendium — toothpaste Zhonghua — toothpaste Zwitsal — Baby care range| 2. 9. 1 Principal Operating Units: Africa; Central Asia ; Middle East; China; East Asia Pacific; Latin America; DiverseyLever; Food ; Beverages–Europe; Ice Cream ; Frozen Foods–Europe; Home ; Personal Care–Europe; Central ; Eastern Europe; Foods–North America; Home ; Personal Care–North America . CHAPTER 3 STRATEGY AND MARKETING SWOT analysis Strength:Unilever  Ã‚   is one of the world largest Company. Company has advanced technology and well skilled professionals. Product is highly qualified. The target people are the whole people. Company totally owned, systematic distribution network, transparent communication system. Participative management style. Weakness Competitors has strong promotional activities. Customers are offered better alternatives by the competition. Advertisement flaws. Devotion of product. Pro duct’s quality looses its values. Poor Promotion of free sample. No Unique identification of product. Opportunities Population expanding at a rapid rate. Consumers are becoming more quality conscious.Current capacity utilization ; 0% which can be bather broadened with the increased in demand. Customer base is increasing with effective marketing. Baby shampoo is another area uniliver can make huge gains. Shampoo plus conditioner and anti dandruff shampoos are another area where unilver can earnhvge profits. Pural areas are a large prospective market where they can introduce. Threat Political and economic factors. Partial government Policies. High rate of competition. Local and foreign competition. 4. 9. 1 Top Uniliver competitors: Company| Location| Proctor ; Gamble| Cincinnati, OH| Kraft foods| Northfield, IL| Nestle| Vevey, Switzerland| 4. 9. Market share: | Uniliver|   P ; G| Kraft| Nestle| Top segment| C/G foods| Consumer care| Food| Food| Top brand| Dove| Tide| Mac ; ch eese| Kitkat| CEO| A. Burgmans| A. G. Lefely| R. Deromedi| P. Letmathe| Stock per share| $66. 03| $53. 76| $30. 70| $66. 90| Growth| 15. 55%| 9. 25%| 8. 2%| 11. 23%| Revenues| $42. 942m| $28. 2bl| $31. 010m| $69. 00bl| Revenues growth| -11. 39%| 19%| 4. 3%| -1. 93%| International| 100+| 42| 150+| 86| Business segment| 3| 5| 5| 6| Employees| 234000| 110000| 10600| 253000| (Sitsce: Hoovers Business Intelligence Guide) 4. 9. 3 Principal Competitors: Alberto-Culver Company; Amway Corporation; Avon Products, Inc. Beiersdorf AG; Ben ; Jerry’s Homemade, Inc. ; Bestfoods; Campbell Soup Company; The Clorox Company; The Coca-Cola Company; Colgate-Palmolive Company; ConAgra, Inc. ; Dairy Farmers of America; Groupe Danone; Del Monte Foods Company; The Dial Corporation; The Estee Lauder Companies Inc. ; The Gillette Company; Hormel Foods Corporation; Johnson ; Johnson; Kraft Foods, Inc. ; L’Oreal; LVMH Moet Hennessy Louis Vuitton SA; Mars, Inc. ; Nabisco Holdings Corp. ; Nestle S. A. ; The Pillsbury Company; The Procter ; Gamble Company; Reckitt ; Colman plc; Revlon, Inc. ; Sara Lee Corporation; S. C. Johnson ; Son, Inc. ; Shiseido Company, Limited; Unigate PLC. 4. 10 AdvertisingA freezer in Queens, NY filled with Strauss ice cream from Israel with the Heartbrand Unilever has produced many advertising campaigns, including: Lynx/Axe click advert with Nick Lachey (US only) and Ben Affleck (Non-US only) PG Tips Monkey and Al Knorr Chicken Tonight, ‘I feel like chicken tonight’ Knorr Chinese Soup, ‘Just add one egg! ’ Flora London Marathon Knorr global brand Dove Campaign for Real Beauty, including Evolution Calve Pindakaas (peanut butter) in the Netherlands Comfort Pure recommended by mothercare Clear Anti-Dandruff shampoo and conditioner with the entertainer Rain Clear Anti-Dandruff shampoo and conditioner with the entertainer Nicole Scherzinger Clear Soft and Shiny shampoo and conditioner with the actress Sandra Dewi 4. 11. 1 Outlook and risks OutlookMarket conditions for its business were challenging in 2010 and Uniliver do not anticipate this changing significantly in 2011. Economic pressures are expected to continue to weigh heavily on consumer spending, particularly in developed markets where the combined impact of austerity measures and high unemployment is likely to constrain disposable incomes. Emerging market growth should continue to be robust, although even here Uniliver expect to see a modest slowdown. The most difficult environment is likely to be in Western Europe, where higher taxes, lower public expenditure and potentially rising interest rates mean that, for the short term at least, growth will be limited.In these conditions, consumer confidence is not expected to rise significantly in the year ahead and the search for value by the consumer will continue unabated. A further source of volatility in the year ahead is the return of inflationary pressure, particularly in respect of key commodity cost s. Uniliver anticipate significant commodity cost inflation for at least the first half of 2011. If current trends continue then this inflationary pressure will extend also into the second half and beyond. In this environment Uniliver expect prices to rise, albeit at a lower rate than costs as competitors seek to protect market positions and offset higher commodity costs with savings elsewhere. The competitive environment for its business is likely to remain intense in 2011.Its key competitors, both global and local, will be eager to rebuild market share in many of its markets and categories, and will design their activity plans accordingly. Uniliver expect continued high levels of competitive challenge to its many category leadership positions. Some of this will be price-based, as in 2010, but Uniliver also expect strong innovation-based competition backed by wide-ranging brand support. With the improvements Uniliver have been making to its business Uniliver are well prepared for t hese challenges. Faced with these challenges Uniliver will continue to focus on its long term strategic priorities of driving volume growth ahead of its markets whilst providing a steady improvement in underlying operating margin and strong cash flow.Uniliver are well placed, with an impressive presence in emerging markets, more than 75% of its business in either category leadership or number two positions, a portfolio of strong brands, an increasingly effective innovation programme and a dynamic new performance culture. These give us confidence that Unilever is fit to compete, whatever the circumstances. Principal risk factors Risks and uncertainties could cause actual results to vary from those described in forward-looking statements made within this document, or could impact on its ability to meet its targets or be detrimental to its profitability or reputation. The risks that Uniliver regard as the most relevant to its business are identified below.Uniliver have also commented o n certain mitigating actions that Uniliver believe help us manage such risks; however, Uniliver may not be successful in deploying some or all of these mitigating actions. 4. 11. 2 Where Uniliver will win Brands and innovation are at the heart of its business model. Uniliver aim to offer a broad portfolio those appeals to consumers with different needs and budgets. Unilever brands must also offer product quality that is recognized as superior by its consumers and supported by excellent marketing. Meanwhile, its innovation programme is focused on being ‘bigger, better, faster’. This means leveraging technology to create bigger, better innovation platforms that are then rolled out faster to multiple markets.Its ambition is to win share and grow volume profitably across its categories and countries – and Uniliver believe it has the tools in place to do so. Uniliver have a portfolio fit for growth, with strong brands and many leading category positions. Geographicall y, its outstanding presence in the emerging markets leaves us well positioned to win where much of the future growth will be. Yet, Uniliver is also determined to grow in the developed world, which represents around half of its business and where the bulk of the world’s wealth will remain for many years to come. The biggest opportunity for Unilever and its customer’s lies in growing the size of its categories, which Uniliver will strive to achieve through innovation and market development.Uniliver will further enhance and broaden its relationship with customers – working together on areas of mutual benefit such as consumer research, shopper behavior and merchandising. To sustain winning customer relationships and to enable growth, Uniliver will also need to be consistently brilliant at customer service and in-store execution. Uniliver will aim to reinforce its continuous improvement philosophy by further developing a customer and consumer-led, agile value chain. Its focus will be in three areas. Uniliver will prioritise speed and flexibility in the supply chain to deliver growth. Secondly Uniliver will Leverage its global network capabilities and scale more aggressively.Finally Uniliver will work to get a better return on its advertising and promotional expenditure – one of its most significant areas of cost. It is vital that Uniliver have the talent and organization in place to match its growth ambition. Across the business, Uniliver are therefore looking ahead at what it needs to achieve, and aim to equip itself with the necessary people, skills and capabilities to get there. Uniliver also know that engagement and a culture based on living its values are essential for keeping the best people. Uniliver believe its operating framework allows us to balance scale and global expertise to develop successful products with the local consumer intimacy needed to market and sell them. 4. 11. 3 How Uniliver will win Strategy With confidence in its ability to grow Uniliver launched a renewed, bold vision for the company – to double its size while improving its environmental footprint. With its portfolio of brands, presence in emerging markets and long-standing commitment to shared value creation, Uniliver believe yits company is well placed to deliver on this ambition. † Strategies are: a. Winning with brands and innovation b. Growth priorities c. Winning in the market place d. Winning through continuous improvement e. Winning with people a. Winning with brands and innovation Superior products Its aim is to give people a great experience when they use its brands – better than the competition.Uniliver are investing in improving product quality and making stronger functional claims. Uniliver are also focusing on design, packaging, marketing and advertising, in order to get its brand benefits across more persuasively. Take Knorr Stockpot bouillon. Using a unique jelly technology that delivers homemade tas te and quality, this product is helping people create a special meal at home instead of eating out. Widespread appeal Product superiority is essential, but Uniliver also need to offer a broad range of choice which meets differing consumer needs and price points wherever Uniliver operate. Brands and innovation are at the heart of everything Uniliver do.Uniliver develop its products to keep pace with changes in consumer lifestyles and to appeal to people at all income levels. Success means getting bigger and better innovations into the market faster, supported by the very best marketing. In the UK, understanding that consumers are looking for value without compromising on quality, and recognizing the importance of fragrance in communicating a product’s benefits, Uniliver developed a range of liquid concentrates for Surf detergent with added essential oils, resulting in 29% growth. In Russia, despite a severe economic recession, Uniliver achieved growth of more than 20% in its t ea sales by offering choice across multiple price points with three distinctive brands –Lipton, Brooke Bond and Beseda. And in India, here water quality remains a major concern, the breakthrough technology of PureIt, its in-home purification system, is providing safe and affordable drinking water with complete protection from the water-borne germs that cause diseases. In 2009, Pureit provided safe drinking water for more than 15 million people in 3 million households in India. b. Growth priorities Bigger, better, faster innovations Successful innovation is based on deep consumer insight. The balance Uniliver seek to achieve is to marry global strength in R;D with local knowledge of people’s habits, tastes and behaviors. To grow at the rate Uniliver want to, its focus investment on products that can work globally rather than on launches in just a few countries.Uniliver have also doubled the number of big projects Uniliver are working on. Uniliver are already seeing resu lts. Uniliver have rolled out Axe Dark Temptation deodorant to 56 markets, Lipton Pyramid fruit tea bags to 38 markets and Clear shampoo to 35 markets. For a product to work at a global level, it needs to address unmet needs with superior technology and a clear consumer concept. R;D must deliver breakthrough science in areas that really matter to consumers, with products that do what they claim. Success on this scale requires strict priorities and big ideas. Within R;D, part of prioritizing is getting the balance right between the short and the long term.With an eye to its future growth plans, during 2009 Uniliver developed a more robust process for fuelling its longer-term innovation pipeline. Called the Genesis Programme, it spans its foods and home and personal care categories