Edmund Burke: French Revolution

Edmund Burke demonstrates in his Conciliation speech that he is a well versed orator. He appears to be quite the moralist, as well as maintaining an air of arrogance at times. My initial thought is that he is s staunch supporter of the Colonists. As I continued to review his speech, I began to think he may just be attempting to dissuade any effort of war by the Colonists, seeking greater revenue for England. Burke seems to be playing to the honorable egos of the House of Commons as he states, â€Å"†¦ ennoble the flights of the highest genius, and obtain pardon for the efforts of the meanest understanding. This is surely an attempt to gain favor by putting at the forefront of thought to the men who passed the various Acts, they are able to recant while maintaining some sort of personal honor and dignity. By using himself and his thoughts as an example of the difficulty of the idea, he brings forth the question of how intelligent men of the time can reject reason. Interesting th ough is Burke’s proposition of peace. As I understand it, he is simply proposing peace in the truest sense. No conditions, no complications, based simply on each man’s own understanding of peace. Burke’s proposal of offering peace, removing any types or forms of conflict, the Colonies will once again gain trust in the Crown. He claims that trust through peace, removing any hindrance, loyalty to the British government can be recovered. Interesting enough, Burke states, â€Å"Let the Colonists always keep the idea of civil rights associated with your government †¦Ã¢â‚¬  The use of the word idea and its meaning must be correct, as Burke is very intelligent and careful with his words. This is an attempt to gain approval by speaking to the egos of the members of Parliament. If the Colonists believe their civil rights are being honored, regardless if it is true or not, allegiance to the crown will remain solid. Liberty and freedom are the rights the Colonists want. If the Colonists believe England is providing liberty, the colonies will be freely bound to England forever. Burke implores that for the Colonists to have the freedom, Parliament must give up its interest. With this revenue will freely return to England. This must have been quite an ironic thought for the members of the House of Commons, surrender to win. Surely Burke was right. Prior to the Act of Navigation, the colonies considered themselves British subjects and freely traded with the Mother Country. With the implementation of The Act, England reverted from a parent-child, superior-subordinate relationship to that of master and slave. The Colonists immigrated to America for a new found freedom, not to be bound by England. As English subjects, Colonists only wanted to be treated as equals to the country men in the Motherland, participating in freedom. Burke shows great insight when he states that papers, notices, clauses do not make the government. It is a feeling of communal participation that provides life and vitality to men. When Burke states, â€Å"It is the spirit of the English Constitution which, infused through the mighty mass, pervades, feeds, unites, invigorates, vivifies every part of the Empire, even down to the minutest member,† he demonstrates a basic understanding of human need. The need to feel dignity, to feel alive, to feel esteem, and most of all to feel free. As Burke ends his conciliation speech it seems as if he changes course and begins to speak to the arrogance of the Parliament members. Surely none of the members of the House would like to think of themselves as arrogant and pompous. Decisions based upon arrogance and ego would cause failure. They represent the people, humbly of course. He informs that his idea of conciliation would only seem chimerical to those â€Å"far from being qualified,† to be in charge of an empire such as England. None of the Lords of the House would like to think of themselves as non-qualified for the positions. A higher calling is needed. Not the idea within the minds of men, the elevated minds of men as called on by providence. Burke is bringing religion into the thought process, as men of the church would make a morally right decision. It is difficult to fully understand the personality and temperament of Edmund Burke reading his speech on Conciliation of America. Burke presents himself in a myriad of different personas. He is humble, yet arrogant. He seems to be looking out for the best interests of the Colonists from a moral standpoint. Although, while reading, it appears that he also is looking out for the best interests of England. Especially towards the end of his speech when he states, â€Å"Let us get an American revenue as we have got an American empire. † This tends to make the reader think that he may have been looking out for the interests only of England, his ideas the most feasible way to reach the end result. Regardless of the motive, if the ideas of Edmund Burke were implemented the course of history would certainly have been different.

Introduction to the Concept of Holistic Marketing Essay

The shortest definition of Marketing Management is â€Å"Meeting Needs Profitably†. Whose Needs ? – The needs of the people, or the customers or consumers, Who is trying to meet ? – The Producer, Marketer or the Company, What is the Objective ? – With profit to the company, & satisfaction to the customers. What Is Marketed Marketing people are involved in marketing the following 10 types of entities – Goods – Physical products, consumer products, consumer durables Services – Transport, repair & maintenance, legal, financial, consultancy, hotel, specialised skills Events – Trade shows, sports, world cups, vintage car rally, fashion shows, artistic performance Experiences – Theatres, opera, Disney-world, trekking, ocean cruise, cinema, music concerts Persons – Celebrity marketing, film stars, politicians, artists, performers, advertisers Places – Cities, states, countries for tourism, leisure & place for industrialisation & business Properties – Ownership of tangible properties like real estate, house, apartment, farm house, precious metals and intangible properties like financial portfolio of various securities Organisations – Building up identity, image, reputation, and value in the minds of consumers Information – It can be produced , packaged & marketed as a product – text books, encyclopaedias, magazines & journals on literature, science, technology, medicine info, available thru internet Ideas – The concept regarding a utility, business opportunity, advertising / marketing ideas, scientific & technical, social, financial, psychological etc. Marketing Concepts The Marketing concepts under which organisations have conducted marketing activities include : Exchange Concept – Exchange of goods and services between two agencies called buyer and seller, or exchange of goods and services for money or barter system. Production Concept – Widely available and inexpensive, high production efficiency Product Concept – Quality, performance, utility, innovative features etc. Selling Concept – Aggressive selling and promotion effort. â€Å"The purpose of marketing is to sell more stuff to more people more often for more money in order to make more profit†. Marketing Concept – â€Å"Products/Production† oriented concept ( make & sell ) has changed to â€Å"Consumer† oriented concept ( sense & respond ). Instead of â€Å"hunting† marketing is gardening†. The job is not to find the right customer for the products, but the right products for the customers. The perceptive contrast between the selling and marketing concepts – selling focuses on the needs of the seller, marketing on the needs of the buyer. Holistic Marketing Concept – Marketers in the current age are increasingly recognising the need to have a more complete & cohesive approach that goes beyond traditional application of marketing concepts. This concept is based on the development, design and implementation of marketing programs, processes and activities that recognise their breadth and inter-dependencies. Holistic Marketing recognises that â€Å"everything matters† with marketing – and that a broad integrated perspective is often necessary. The important components are : Integrated Marketing, Internal Marketing, Relationship Marketing, Social Responsibility Marketing. We shall discus each one of these in the following. Trends In Marketing Practices The marketplace is not the same as it used to be. It is rapidly changing as a result of major, sometimes interlinking societal forces that have created new behaviours, new opportunities & new challenges, such as : Globalisation, Deregulation, Privatisation, Technological Advances, The Internet Revolution, Customer Empowerment, Customisation, Market Fragmentation, Hightened Competition, Retail Transformation, etc. In response to this rapidly changing environments companies have restructured their business & marketing practices in some of the following ways : Reengineering : Appointing teams to manage customer-value-building processes & break down walls between departments. Outsourcing : Greater willingness to buy more goods & services from outside domestic or foreign vendors. Benchmarking : Studying â€Å"best practice companies† to improve performance. Supplier Partnering : Increased partnering with fewer but better value-adding suppliers. Customer Partnering : Working more closely with customers to add value to their operation. Merging : Acquiring or merging with firms in the same or complementary industries to gain economy of scale & scope. Globalising : Increased effort to â€Å"Think Global & Act Local†. Flattening : Reducing the number of organisational levels to get closer to the customers. Focusing : Determining the most profitable business & customers & focusing on them. Accelerating :Designing the organisation & setting up processes to respond more quickly to changes in the environment. Empowering : Encouraging & empowering personnel to produce more ideas & take more initiative. Accordingly the role of marketing organisation is also changing. Traditionally, the marketers have played the role of middlemen between the customers & the various functional areas of the organisation. In a networked enterprise, every functional area can interact directly with customers. Thus marketing needs to integrate all the customer-facing processes so that customers a single face (Integrated Marketing) & hear a single voice (Integrated Marketing Communications) when they interact with the company. Integrated Marketing One of the major tasks of marketers is to â€Å"integrate† all the marketing activities & programmes like â€Å"creating†, â€Å"communicating† & â€Å"delivering† value to the customers. The Famous Marketing Mix – the Four Ps, as devised by McCarthy constitute the traditional marketing activities in four broad groups as given below in details : Products – Design, Features, Brand Name, Models, Style, Appearance, Quality, Warranty, Package (design, type, material, size, appearance & labelling), Service ( pre-sale, after sale, service standards, service charges), Returns. Price – Pricing Policies, List Price, Margins, Discounts, Rebates, Terms of Delivery, Payment Terms, Credit Terms, Instalment Purchase Facility, Resale Price, Maintenance prices. Place – Channels of Distribution ( channel design, types of intermediaries, location of outlets, channel remuneration, dealer-principle relation, etc.), Physical Distribution (transportation, warehousing, inventory levels, order processing, etc.) Promotion – Personal Selling, Selling Expertise, Size of Sales Force, Quality of Sales Force, and Marketing Communications – Advertising (media-mix, media vehicles, and programmes), sales promotions, publicity & public relations, direct & interactive marketing). Now, these traditional concepts of Four Ps represent the sellers’ view of the marketing tools available to influence buyers. In holistic marketing one has to see also the buyers’ point of view, where each of these tools will deliver the customers’ benefit or value. Robert Lauterborn suggested the buyers’ Four Cs as follows : Product = Customer Solution, Price = Customer Cost, Place = Convenience, Promotion = Communication Thus the successful companies are those who can meet (1) customer needs (2) economically, (3) conveniently & (4) with effective communication. Two broad concepts of integrated marketing are as follows : Several different marketing activities are used to create, communicate & deliver customer value, All marketing activities coordinated to maximise their joint efforts. Or in other words, the design & implementation of one activity is done with all other activities in mind. The business of running a successful organisation is to integrate the system for management of demand, resources & network. Integrated marketing communication is a case in point. Internal Marketing Internal marketing ensures that everyone in the organisation adopts appropriate marketing principles and the top management should see it happen. This is the management task of hiring, training & motivating the employees to serve the customers well. Smart & successful companies understand that there is as much activity outside the company as inside. For it makes no sense to promise excellent services before the company’s service staff is ready to provide. Internal marketing must happen in two levels as follows : At the first level, all the marketing functions like, sales force, market research, customer service, product management, advertising, etc. must go together, i.e., all the personnel should work in tandem or unison for common goal. At the second level, â€Å"marketing† must be embraced by other departments for a common goal of the organisation. All the relevant functional departments like Finance, HR, Operations, Logistics, Systems, etc. must coordinate each other to have a marketing orientation. Only trying to meet individual department’s target & norms and not supporting the marketing objectives will take the company nowhere. One has to bear in mind that it’s marketing that earns revenue. Internal marketing requires that everyone in the organisation buy into the concepts & goals of marketing, and engage themselves in selecting, creating, communicating & delivering customer value. Only when all the employees realise that their jobs are to create, serve & satisfy the customers does the company become an effective marketer. Relationship Marketing The development of deep, enduring relationships with all the people or firms involved directly or indirectly in the firm’s marketing activities is appearing as a key goal; of marketing. This is the concept of Relationship marketing – it aims at building mutually satisfying long-term relationships with key parties like customers, financiers, suppliers, distributors & of course the stakeholders, in order to earn & retain their business. It also builds strong economic, technical & social binding amongst the parties. There are four key constituents of marketing are : Customers Employees Marketing Partners : Channels, Suppliers, Distributors, Dealers, Retailers, Agencies, etc. Financial Community : Shareholders, Stakeholders, Financiers, Investors, Analysts, etc. Another key constituent is the Society : well-wishers, scientists, professors, environmentalists. The ultimate goal of relationship marketing is the building of a unique company asset called a marketing network, which consists of the company & its supporting stakeholders as listed above with whom it has built manual profit relationships. Interestingly, today, the competition is not between companies as such, but between the carefully built marketing networks – whoever has a better network wins. So the principle is simple – build an effective network, & the profits will follow. But the practice is not so. The development & building of a strong relationship requires a deep understanding of the capabilities & resources of different groups as well as their needs, goals & desires. Relationship marketing involves the right kind of relationships with right constituent groups, like Customer Relationship Management (CRM) with customers, Partner Relationship Management (PRM) with other partners. Since these being separate subjects themselves, are beyond the scope of this article. Social Responsibility Marketing Holistic marketing incorporates social responsibility marketing. This involves broader concerns of the society at large, like social, legal, ethical & environmental in the context of marketing activities. Companies operate in a society, and so do their customers and hence they should never forget its contribution to the company. It requires that marketers carefully consider the role they are playing in terms of social welfare. Companies need to evaluate whether they are truly practicing ethical & socially responsible marketing. Several factors are driving the companies to practice higher level of corporate social responsibility, such as : Rising customer expectations, Changing employees expectations, Govt. Legislation & pressure, Investor interest in social criteria, Changing business procurement criteria. Business success and continually satisfying the customers & other stakeholders are closely linked to adoption & implementation of high standard of business & marketing conduct. The most admired companies in the world adhere to a code of serving people’s interests, not only there own. The following are the most important factors of socially responsible marketing : Legal Behaviour : Companies operate within the law of the land, and they must impart the employees with adequate knowledge of law & how to practice them. We have Govt. laws, Society laws, and the organisations must ensure the employees know & observe relevant law, and restrain themselves from practicing illegal, antisocial, corruptive, anticompetitive practices. Ethical Behaviour : Companies must evolve & adopt a properly written code of conduct based on the social & cultural ethics, decency, tradition & legal practices, and ensure that all concerned are responsible in observing these guidelines. Today customers are well aware of the social, cultural, ecological & environmental affairs in their day-to-day lives. Social Responsibility Behaviour : As said above, the customers also want to know what the firm’s contribution to the society is, or what the company’s social conscience is while dealing with customers & the stakeholders. Cause Related Marketing : Contribution to the society can be enormous, and hence companies choose a particular area of society for a particular cause. The examples are : Health awareness – Heart Diseases, AIDS, Cancer, Diabetic, Obesity, Old age, etc. Running children’s home, old age home, rehabilitation centre, women’s home, etc. Infrastructure – rural housing, hospitals, preserving archaeological places, maintaining roads & parks, homes for endangered species; Educational scholarship for the poor & needy, higher education facility, Institutes; Treatment for destitute, food for the starving; Information legal & technical help during the hour of need; Volunteerism & Philanthropy. The list can be endless. Reputed companies even have their own charitable trusts, and also have special cause related marketing plans. Cause-related marketing is the concept where the specific cause is directly or indirectly linked to the particular revenue transaction. The company has at least one non-economic social objective and uses the revenue generated from the designated sales. This concept is also known as Corporate Societal Marketing (CSM). The CSM can include other activities like traditional & strategic philanthropy & volunteerism. Social Marketing : Some marketing is conducted to directly address a social problem or cause. Social marketing is done mainly by NGOs, Non-Profit or Govt. organisations to further a cause, such as â€Å"No smoking†, â€Å"Say NO to Drugs†, etc. The Holistic Marketing Matrix Integrated Marketing – Products & Services, Communications, Channels Internal Marketing – Top Management, Marketing Department, Other Department Relatioship Marketing – Customers, Partners, Channels Social Responsibitity Marketing – Community, Legal, Ethics, Environment The Future of Marketing   The top management is slowly recognising that the marketing in the older method is getting wasteful and is demanding more accountability. There are a number of imperatives (must do) to achieve marketing excellence, as presented below : Marketers must – be â€Å"Holistic† and not in bits & parts, i.e., not sectional or departmental. achieve larger influence in the company if they are to be the main architect of business strategies. continuously create new ideas if the company is to prosper in a hyper-competitive economy. strive for customer insight & treat customers differently, but appropriately. build their brands thru performance, more than thru promotion. go electronic & win thru building superior information & communication systems. In these ways, modern marketing will continue to evolve & confront new challenges & opportunities. As a result, the coming years will see the demise of – – – & the rise of : The Demise of The Rise of The marketing department Holistic marketing Free-spending marketing ROI (return on investment) marketing Marketing intuition Marketing science Manual marketing Automated marketing Mass marketing Precision marketing To become truly holistic in marketing & achieve these changes, what the marketers need are a new set of skills, competencies in the following areas of expertise. Customer Relationship management Partner Relationship management Database Marketing & Data-mining Contact Centre Marketing & Telemarketing Public Relation Marketing including Event & Sponsorship Marketing Brand-building & Brand-asset Management Integrated Marketing Communications Profitability Analysis by Segment, Customer, Channel Experiential Marketing Conclusion The Nineteenth century American author Ralph Waldo Emerson had said, â€Å"This time like all times is a good one, if we but know what to do with it†. Thus, the exciting time for marketing has arrived now. And also, in the relentless pursuit of marketing superiority & dominance, new concepts, rules, tools & practices are ever emerging. There are a number of benefits of successful twenty-first-century marketing. All we need are hard work, insight, right application of mind & tools, inspiration, perseverance & of course a willingness to achieve greater heights.

African History Essay Example | Topics and Well Written Essays - 1000 words - 1

African History - Essay Example Two women shaped Kings early life, one was his mother and other was his maternal grandmother. Martin Luther had great belief in God, which was nurtured by his father and other close relatives. He encountered church every Sunday and there some 4,000 members of Atlanta’s Black community found refuge from the mistreatment that was their daily experience in a state where segregation laws where strictly enforced. He sooner started realizing the hard life of Black Africans who were ill treated by Whites. Later in life he became enthralled by the work of Mahatma Gandhi who fought against the British colonial rule. So he wanted to help American Blacks win their freedom, not from foreign rule but from injustice. Martin Luther chose the non – violent way of preaching which was able to captivate Black and white listeners alike. Later he became a Christian minister in church and a leading figure in the fight for Black people’s right by organizing many peaceful marches, protests and speeches. The revolution of Martin Luther king was part of the ongoing struggle of Black Americans for equality and civil rights. For a dozen years, this charismatic Baptist minister and his legion of followers had confronted the humiliating system of segregation that had kept Black Americans second- class citizens. In doing this, King and his disciples had faced a raging storm of white abuse. They had been beaten, arrested, jailed and spat upon. They had their homes and churches burned, their families threatened, their friends and allies murdered. Yet they kept on. They marched; staged boycotts and sit –ins; they broke unjust laws and, in the end, they awakened the nation and world to the shame of American racial persecution. Through it all, no matter how badly provoked, no matter how brutal their enemies, they have never turned into violence, because with every ounce of his being Martin Luther King believed in non – violence. Martin Luther King received the world’s highest

Education study Essay Example | Topics and Well Written Essays - 1250 words

Education study - Essay Example Politicians have long been involved in this practice. A good example would be Mitt Romney, a man widely criticized for supporting a policy that calls for English only while simultaneously running commercials in Spanish dialect. This paper will provide insights on the controversies that surround political influence in languages. It explains why these controversies are still relevant. Afar from symbolism, promotion of any language in favor of others can be termed as fundamentally political. This American example forms a strong point of reference to such political language controversies. It would be to some extent right to say that the U.S is probably the home to countless bilingual speaking persons than any other nation on the globe. Culture diversity and linguistics has been extensive for more than two centuries owed to the fact that immigrants settled here from all walks and carried along their language, values and culture. However, regardless of the multiplicity of languages here, there are no limitations to the importance accorded to the common language. There has been a dominant, the colonizers’, language that has advanced to a variety referred to as a Standard American English’s emergence that incorporates native words and conjures its unique spelling and accent (Crawford 145). Those we call the founding fathers made it deliberate to leave designation in the United States of English as an official language mostly probably because it might not have occurred to them given that decision making was actively avoided in an attempt to accord respect to the national diversities. However, this idea has always been considered hostile to interdependence and interests of respective states brooding a tolerant attitude to be favorable. It was not until the 1980s that the anti-minority politics demanded its protection whilst restricting other languages. Political arenas had not taken up the language issues from the

Preparation for Value Management Study designed for TechWatt Essay

Preparation for Value Management Study designed for TechWatt Corporation - Essay Example In preparation for the Value Management Study, TMK Services has determined the need for this preliminary report that will address the specific issues that should be evaluated during the first meeting of the project briefing stage. This report will include details of what should be contributed to the Value Management Study, and who will be involved in the process. In addition, TechWatt will need to provide certain information for the Study, which will be addressed. Finally, a proposed agenda will be submitted for approval. Top managers of TechWatt must be involved in every aspect of this process and, since the company is not large, they will be directly monitoring each feature of the process without exception. At the early stages of decision making, there is no need for any delegation of responsibility. As the process proceeds to the construction phase, At the outset, TMK Services has been informed that the funds allocated by TechWatt for the proposed HQ total approximately five million pounds. With that in mind, the first logical step in this process must be to determine a suitable location for building and determine what the cost of the land will be. While some locations may seem more desirable from a strictly logistical or geographical standpoint, consideration must be given to the relative cost of land in any given area being considered. We would suggest that TechWatt management not limit themselves to only one possible location at this stage. Going into the Value Management Study meeting, it would be beneficial to have at least two, if not three possible locations on the table. Considering what has been occurring with the price of land in recent years, it becomes imperative to make the proper decision on location. For example: From 1983 to 2002 the cost of one hectare of land in London went from 0.76m to 5.5m. However, in the South West, the price went from 0.18m to 1.7m. Finally, the lowest prices for land are found in Yorkshire with prices raising from 0.1m to only 0.87m per hectare. (UK Land Prices Rocket, 2003) Prices for land vary throughout additional areas of the country, and specific numbers can be provided upon request, however the purpose of providing these statistics is simply to provide the basis for TechWatt management to understand the importance of this part of the decision making process. Obviously, the cost of the land on which the HQ will be constructed will play a major roll in determining the amount of finances remaining for the building process. 3 Although a full hectare of land may not be necessary for this project - that is a determination that will be made at a later date - understanding the cost of land in various locations must be a vital part of the process for TechWatt management. Other factors will need to be considered regarding location, as well. These include: accessibility of location (is it close to majors thoroughfares and easily accessible from airport); quality of surrounding area

Hominid activity Research Paper Example | Topics and Well Written Essays - 1000 words

Hominid activity - Research Paper Example farensis, the â€Å"Hadar Skull† and the "First Family," all discovered in Hadar, Ethiopia in 1974, 1992 and 1975 respectively and the Laetoli Footprints discovered in Tanzania by Mary Leakey in 1978. ‘Lucy’, the first A. afarensis find at Hadar, Ethiopia,  in 1974, dated at 3.2 million years old. The primary indicator of Lucy’s sex being female was the wide pelvic opening. Lucy had both ape and human features: the creature had apelike facial proportions that included a flat nose with a protruding/projected lower jaw suspending small canine teeth; had smaller braincase (approximately 1/3 in size to that of the modern man); had bipedal characteristics with divergent big toes such as those used by the modern apes. Additionally, Lucy had an upward-pointing shoulder joint and a hand with a powerful wrist and curved fingers (PBS, Riddle of the Bones: What did they look like?). With a near-complete set of fossilized backbones as well as an intact upper leg bone, the discovery revealed that Lucy was about three-and-a-half feet tall. The creature had scars of muscle attachment on her skeleton suggesting that Lucy was strongly built. It had both ape like and human fe atures that included long dangling arms. The above features indicate clearly that Lucy (A. afarensis) was an upright walking creature, but also lived on trees-evidenced by suspensory features of the dangling arm (the upward-pointing shoulder joint as well the divergent big toes). A sensational discovery at the time, the 75 long trail of crisp Laetoli footprints- discovered by Mary Leakey in 1978 was a great deal of breakthrough in resolving the debate surrounding the bipedal nature of the early hominids. The maker of the footprints lived approximately 3.6 million years ago walking across wet ashfall. According to the records from the Matriarch of fossil hunting Leakey family, the Laetoli Footprints were footsteps of at least two (possibly three individuals) with certain apelike characteristics: had a

American Revolution Essay Example | Topics and Well Written Essays - 1250 words - 2

American Revolution - Essay Example The British policies caused divisions in the American colonist’s faction since they did not know which step of action to take. The French and the British were the main forces in contention for the American territory and thus, fought a series of wars with the final war being the French and Indian wars or the seven years’ war. It was called the seven years’ war since the French hand garnered support of two Indian tribes, the Huron and the Algonquian, who fought against the British supporting Iroquois. Before this, however, it was assumed that the war would last longer than earlier anticipated and thus, the Albany Congress was organized under the encouragement of Britain. The main agenda for the congress was to keep the Iroquois tribe loyal to the British. This was achieved by keeping the Iroquois tribe at the heart of matters during the congress, discussing issues that affected both them and the British colonists. The Albany plan became unpopular and unaccepted sin ce the colonists had their self-interests at heart and did not want to secede control and power to the provincial congress(Alden, pp. 25-30). What were some of the events or ideas that led to the American war of independence? The main reason for the war of independence was the attempt by British colonists to gain and tighten control of the American economy by regulating American trade and industries in order to suit Britain’s interests. This was enforced in the imposition of taxes on goods and services as well as the movement of people and these goods from one region to another. Also, English trade and navigation acts only allowed transit of goods shipped from America in English ships. Britain, thus, monopolized travel which did not settle well with Indian and British colonists. All of this was aimed at reimbursement of Britain’s money that had been spent during the war. The only reason the British had emerged victorious was that their treasury had outlasted that of the French. This

Factors That Influence Companies' Choice Of Location Dissertation

Factors That Influence Companies' Choice Of Location - Dissertation Example In establishing the organisation‘s strategic approaches, it involves the determination of the factors affecting both the endogenous and exogenous environment of the firm (Kotler 2008). This is necessary as organisations do not operate in a vacuum, but it performs its transactions within the spectrum of society (Kotler 2008). In this regard, one of the salient issues that are determinative of the failure or success of an organisation is its location (Roslin and Rosnan 2012). An excellent location provides certain advantages and benefits to the firm, and these are 1. Increase profits 2. Employment opportunities. 3. It gives companies the chance to be closer to both its target market and resources 4. Reduces the cost of production 5. Provides an opportunity for the organisation to utilise its location for its competitive advantage (Boone & Kurtz, 2006; Hoogstra and van Dijk 2004; Roslin and Rosnan 2012). As such, the decision for the organisation’s location is pivotal for t he survival and success of the organisation as it responds to the demands of the stringent global economic market. ... Increase profits 2. Employment opportunities. 3. It gives companies the chance to be closer to both its target market and resources 4. Reduces the cost of production 5. Provides an opportunity for the organisation to utilise its location for its competitive advantage (Boone & Kurtz, 2006; Hoogstra and van Dijk 2004; Roslin and Rosnan 2012). As such, the decision for the organisation’s location is pivotal for the survival and success of the organisation as it responds to the demands of the stringent global economic market. This involves not only short-term but also long-term factor of the organization and therefore decision making of pertinent to location should be undertaken with outmost planning and sagacity in order to minimise, if not totally eliminate, risks that may arise because of the location decision of the company (Jain 2010). However, according to Roslin and Rosnan (2012), the impact of location has been downplayed not only by scholars but also by organisations them selves. Locational decision has been normally made not in view of organisational strategy and tactic, but often in terms of profit and cost saving measures (Blair and Premus 1998). Besides, there is an unresolved ambiguity between location and environment which results in a superficial study of location especially in the retail sector (Clarke and Hallsworth 1994) Furthermore, this is evident when it comes to small and medium size enterprises. Although the notion of location seems to be a fundamental factor affecting the dynamics and dynamism of the firm, small enterprises are not given the ample guidance and help in making the appropriate location decision. This observation becomes more serious as it is acknowledged that there is no best or perfect location

Psychology Essay Example | Topics and Well Written Essays - 1500 words - 3

Psychology - Essay Example behaviours in three general ways as follows (Social Psychology, 2005): Primarily, it perceives the thoughts, feelings and behaviours of people that are influenced by the actual, imagined or implied presence of others, which includes social perception, social interaction and many other types of influencing factors like trust and persuasion. Second, social psychology attempts to understand the influence that individual perceptions and behaviours have on a group. It involves viewing aspects like group productivity and group decision making. Third, it tries to understand groups as behavioural entities, along with the relationships and influences that one group may have on another. In relevance to the preceding paragraphs, the understanding of the following sociological social psychological processes is essential in order to realize the value of attitudes and behaviours in group settings (Social Psychology, 2005): 1. Group Cohesion and Conformity; 2) Consensus, Groups Structure, Work Performance and Decision Making; 3) Collective Behaviour Social Movements and Aggregate Behaviour; 4) Intergroup Behaviour; 5) Social Structure, Population Density and Personality; 6) Dissent, Deviance and Reactions to Deviance, and 7) Intergroup Conflict. This social psychological process tackles the degree of change that members in the group will undergo regarding behaviours, views and attitudes in order to fit in with the view of the group. The group can influence its members by the exertion of overt social pressure on individuals and this is usually done through the three subtypes of conformity which are: a) compliance – where the member conforms only in public but asserts one own views in private; b) identification – conformity is done publicly and privately while the individual is a member of the group, but not after leaving the group; c) internalization – conforming to the groups view publicly and privately during and after group membership. Moreover, when a group of

Time Management Research Paper Example | Topics and Well Written Essays - 500 words

Time Management - Research Paper Example I ensure that what I am doing is done to a high standard and therefore many details have to be approved by myself. Having acknowledged this challenge, I have decided not to emphasize so much on the finer details though not encouraging mediocrity. Delegation of duties will also assist me improve in this area since I do not have to go through all my tasks especially on my personal life. I will need to get a trustworthy person who I can delegate to some of my duties that do not require my immediate attention. This will enable me to focus on more tasks that require my full attention. This will also help me in both school and career since I will have plenty of time to focus on more, salient school and career issues. Since time is of the essence, delegation will avail more time for me to concentrate on more urgent matters. Part of this time can be used for my online studies and career development, which is truly paramount (Harris, 2008). After completing the Flash Activity, some of the unanticipated events and obligations that will occur in my life include emergencies, which could arise due to unavoidable circumstances. Some of these emergencies include falling sick unexpectedly, additional work either in school or at work, a pressing family emergency and an external factor that I would not have control. The only way I can plan for these events are by being flexible and to be adequately prepared for them in advance. This will enable me to handle the emergencies with ease since am prepared and flexible. I will also set an emergency fund to cater for any financial obligation that may arise from these events (Mancini, 2007). Using Prime Times, the strategy I would use for planning, managing time, and studying effectively will be the SMART strategy. The SMART strategy states that my time management goals should be set in line with the strategy. This means that my goals

Effects of Television as Mass Media on Children of 10 Years Essay Example for Free

Effects of Television as Mass Media on Children of 10 Years Essay Introduction Mass media is a collective term that refers to all the media technologies whose sole intention is reaching a vast audience through mass communication. There are two major categories of mass media, which are, broadcast media and print media. Transmission of information by broadcast media is via electronic means while transmission of information by print media is via physical means. Broadcast media comprise of radio, film, CDs, television, and many more. Print media comprise of magazines, newspapers, newsletters, leaflets, books, pamphlets and brochures. â€Å"Effect† is a term that refers to something produced by a cause. It can also be referred to as a consequence. This research paper seeks to investigate both positive and negative effects of mass media on children. Possible solutions to address or mitigate the negative effects of mass media will also be highlighted. Differential Effects of Mass Media on Children The mass media, particularly, broadcast media, significantly affects childhood development in that, it provides information-seeking and modeling opportunities outside school and family. It has been estimated that the average American child watches more than 20, 000 television commercials annually. According to statistical data collected in the year 2000, children aged between the ages of two and five spent 40 hours watching television on a weekly basis. Those between six to eleven years spent 50 to 60 hours weekly watching television. These findings clearly show that mass media plays an essential life in shaping a child’s beliefs, behaviors and attitudes (Bento, 2004). Among the key manifestation of the negative effects that media has on children is their declining lifestyle quality and changing mental set up. Instead of investing their time in studying, reading good books, engaging in social activities, and exercising, children choose to spend their evenings watching movies or glued to the television sets. With increasing technological advancement, the Internet can easily be accessed, even by small children. This exposes such children to things that they do not necessarily need to know and may not understand. The reading culture is gradually fading and substituted by mass media. This poses a negative effect on school performance as well as learning problems. Children are increasingly reporting low academic grades and problems in learning due to overindulgence in mass media (Matthew Jesse, 2008) Food advertising in broadcast media such as televisions has been linked to rising cases of childhood obesity. There is a strong relationship between an increase in non-nutritious food advertising and childhood obesity. It is extremely hard for children below the age of six to differentiate between advertising and programming. Those below the age of eight do not comprehend the fact that the main intention of advertising is to persuade the audience to purchase a given product. Therefore, non-nutritious or junk food advertising directed to children may turn out to be exploitative. A single commercial exposure can go a long way in influencing product references among children. Additionally, the remarkable ability of children to remember the content from various advertisements increases their likelihood to indulge in unhealthy eating habits such as over-consumption of unhealthy fast foods, which results to heightened rates of childhood obesity (Munni Ram, 2010). Body image problems and eating disorders such as anorexia nervosa are also directly linked to mass media. This is especially the case with teenage girls. The mass media ads portray models with unrealistic images. More often than not, the models appear to have extremely thin waists and figures that are unattainable. In the attempt to look like the models seen in televisions, teenage girls may starve themselves and even develop unhealthy eating habits such as binging. This results to development of eating disorder. Mass media tends to dictate various aspects including the ideal image or the definition of beauty. Children blindly imitate the glamour models portrayed in mass media without being careful enough to differentiate between wrong and right. Several young girls have developed self-esteem issues due to failure to match up to the image and beauty standards dictated by the media (Page Evra, 2004). A negative effect of mass media that is worth noting is with respect to sexuality. Mass media may prompt children to engage in sexual activities at an early age. Research has indicated that children are exposed to approximately 14, 000 sexual references annually in televisions. Out of these references, only 150 of them address issues of abstinence, sexual responsibility, or contraception (Preiss, 2007). This implies that sex is portrayed as a fun activity, which prompts children to have an urge to try it out. Overexposure to sexual content in videos, games and television programming is strongly linked to increasing rates of teen pregnancies. A similar case applies to substance abuse, which is highly depicted in movies that children watch. Out of curiosity, such children begin trying out different illegal drugs and substances seen in media sources. Positive Social Effects of Mass Media Despite the mentioned negative effects, there are a number of positive social effects of mass media on children. Mass media plays a major role in enhancing positive child development. For instance, various educational programs aired in televisions may serve to increase children’s knowledge and understanding of various life aspects. Positive role models portrayed in the mass media can also serve as a positive social developmental tool for children and young adults. Qualitative research studies have shown that one way in which televisions enhance development in children is portraying positive role models of collaboration and development as a responsible manner of acting (Preiss, 2007). It is therefore evident that televisions can serve as a means learning of positive reinforcement in children. Mass media has also played a major role in enhancing socialization among children. With advanced technology, children can easily access the internet, which is a major socialization tool. The internet serves as an effective means of communication among individuals regardless of their geographical locations. The internet can also serve as a good source of knowledge on various aspects. By using search engines such as Google, children can increase their knowledge and understanding of various subjects learnt in school. The internet provides a vast range of information on various topics and fields of study. Therefore, it is an excellent research tool that can be utilized positively by students (Munni, 2010). Mass media programs can serve as a means of minimizing the effects of stereotyping among children. These programs often portray cast members from different ethnic and racial backgrounds. Hence, children learn to appreciate cultural diversity from a tender age. Mass media therefore serves a means of increasing the preparedness of children for adolescence. Constructive utilization of mass media can play a significant role in helping children and young adults to learn socially appropriate means if solving conflicts, knowing their rights and protection from harm. Mass media can also serve as a tool for promoting health lifestyles and eating habits in children (Page, 2004). Possible Solutions Parental control is one of the possible solutions to preventing the negative influence of mass media on children. Parents should take charge of the content that is accessible to their kids. They should prevent their kid from watching programs aimed at promoting violence, substance abuse as well as those containing sexually explicit content. One workable way is switching off the television or changing channels during certain programming and adverts that are meant to exploit children. Parents should help their children understand the difference that exists between actual reality and fantasy world. This is especially with respect to images and beauty expectations dictated by the mass media. Parents should let their children know the essence of loving oneself and appreciating oneself. This is a good step toward helping such kids to build on their self-esteem and confidence (Debra, 2003). Practitioners should conduct research and provide relevant empirical evidence showing the impact that mass media has on increasing the rate of childhood obesity. Laying emphasis on this subject will shed light on different kinds of advertising and try to limit those that encourage consumption of unhealthy foods. In addition to practitioners, researchers also have an important role to play. There is the need for conducting further research on the negative consequences of mass media and how to combat them. Research should also focus on ways of promoting the positive contribution of mass media to a child’s social development (Bento, 2004). Rather than letting children invest most of their time watching television and other media platforms, schools should encourage children to do assignments or further study during their free time. They should also be encouraged to take part in co-curricular activities such as games. The entertainment industry should be careful of the content that it portrays to the audience. With the help of the government, it would be possible to censure some of the programming and advertisements that pose negative effects on children. Rather than just focusing on persuasion and the profits that would be generated from products, the advertising industry should play the role of promoting adverts that lead to constructive developments. The adverts promoted should result to healthy lifestyles in children (Berulava, 2010). It is therefore evident that different stakeholders including parents, school, the government and even the entertainment industry, have a fundamental role to play in preventing the negative effects that media poses on children. The government and policy makers should work toward implementation of policies that put restrictions and control to the time specific content should be aired in broadcast media sources such as televisions. A good suggestion is for programs that contain violence or sexual content to be aired late at night when children are already asleep (Kirsh, 2006). Conclusion Childhood development is significantly affected by mass media. With advanced technology, children are continually exposed to thousands of television commercials and even sexual references. Some of the negative effects of mass media include poor performance, early onset of sex, substance abuse, and violence. Mass media may also have positive effects such as increasing knowledge and enhancing positive social development in children. Parents, government, advertising industry, practitioners, researchers, and the entertainment industry have a major role to play in prevention and management of the effects of mass media on children. References Bento, J. (2004) Meditating the negative effects of mass media on children. Seattle: Antioch University Publishers Berulava, M. N. (2010) The Nation is in Danger. Russian Education and Society, 52(3), 30-36 Debra, M. (2003) Questioning the media and reclaiming our sacred space. Paths of Learning, 15, 24 Fink, G. (2010) Stress of War, Conflict and Disaster. California: Elsevier Publications Kirsh, S. (2006) Children, adolescents, and media violence. Thousand Oaks, California: Sage Publications, Inc Matthew, G., Jesse, S. (2008) Preschool television viewing and adolescent test scores: historical evidence from the Coleman study. Quarterly Journal of Economics, 123(1), 279-323 Munni, R., Ram, K. (2010) Effect of electronic media on children. Indian Pediatrics, 47(7), 561-568 Page, J., Evra, V. (2004) Television and child development. New Jersey: Lawrence Erlbaum Associates, Inc. Preiss, R. (2007) Mass media effects research; advances through meta-analysis. New Jersey: Lawrence Erlbaum Associates, Inc.

Strategic Management Of Starbucks Marketing Essay

Strategic Management Of Starbucks Marketing Essay The aim of this project report is to critically analyse the strategic issues being faced by an organization. The organization chosen for this task is the company Starbucks, which will be analysed using relevant concepts reviewed in the module using appropriate theory and models. The report structure would start with a brief introduction to the company Starbucks followed by the strategic issues faced by the firm. The issues are outlined before in the report based on the analysis which has been carried out using the above models. After discussing the current and recent issues facing Starbucks the company analysis would follow which would be supported with relevant theory and application of suitable models. After completing the industry analysis conclusion and recommendations would be provided for Starbucks to counter the strategic problems. The Starbucks Company was founded in Seattle in 1971 by Jerry Baldwin, Gordon Bowker and Zev Seigel with a vision to educate American consumers about the fine coffee drinking experience. In 1987 Howard Schultz took over the Starbucks Group, he wanted to create the Italian espresso bar experience in America by creating a personal relationship between the customers and their coffee. Just within a couple of years they grew from a small coffee business house to a multi-million dollar player in the industry by buying only the best coffee available and providing the people with an unmatched store experience. As standing, Starbucks is number one in the speciality coffee industry, with more than 12,000 shops in more than 35 countries. The Starbucks mission statement is To inspire and nurture the human spirit one person, one cup and one neighbourhood at a time. Freshly brewed coffee is the main product offered by Starbucks along with other drinks which include cold and hot teas, cakes and pastries. The Starbucks coffee comes in a many varieties each possessing a different taste, aroma and flavour. In addition to its extensive product offerings, Starbucks has many brands including; Starbucks Hear Music, Tazo Tea, Starbucks Entertainment, , Ethos Water, Torrefazione Italia coffee and Seattles Best Coffee. The successful management of all of these brands pulled together constitutes the Starbucks portfolio. Starbucks is also one of the most globally conscious corporations in the world.  Ã‚  In 2006 Starbucks donated $36.1 million in cash and products, volunteered 383,000 hours in local communities, required growers to use strict environmental guidelines, used 20% renewable energy in stores, and actively recycled in almost 80% of stores in US and Canada. Starbucks has established itself as the coffee leader in the world and has done so on a socially and environmentally conscious platform.   STRATEGIC ISSUES FACING STARBUCKS The major challenge that Starbucks is dealing with is the current financial crisis in the world economy forcing them to call closures of many stores around the world. Another challenge that Starbucks is dealing with is competitors. There are numerous coffee shops all over the world and being able to stand out to generate customers is important. Their main competitors are Dunkin Donuts, McDonalds, and Nestle in the US and brands like Costa Coffee and Caffà ¨ Nero in the UK, the two major markets for Starbucks. It is important that for Starbucks to know their competitors and what they are currently doing. Also Starbuck coffees are priced higher than other market competitors because of Starbucks only purchasing the highest quality coffee beans for their product, thus increasing the price of the drink giving the competitors a cost advantage over Starbucks. Also Starbucks inadequate marketing strategy on advertising is a hindrance in the business growth opportunities. They prefer to build the brand by promoting the drinks cup-by-cup with customers. The advertisement ends until they drink the coffee, reducing the chances to attract valuable customers. Starbucks also does not emphasize on distributing their products to supermarket because of being concerned with the quality of the coffee; if the coffees were packaged into plastic bags. Also the rigorous expansion strategy followed by Starbucks can take a toll on the firms brand image. As corporations grow there can be a tendency to focus too heavily on increasing output and locations, and less focus on quality and brand image. Starbucks needs to stay with its values and ideals that have made it successful. Also Starbucks policy of not franchising can be a cause of concern for the firm. Advantages of Starbucks franchising would be to open hundreds of new stores with less risk to the company, and make profits in doing so. In addition Starbucks would have less research and development costs because the franchisee would have greater knowledge of the local market in terms of demographics, psychographics, geographic, and local/state/country regulations. Consumption of coffee is not dependent on the price of the product but also on the differentiation between each product and several value adding variables such as the quality of customer services, brand, brand recognition and image of the company. Hence, Starbucks is not majorly sensitive to movements of other firms in this segment. 2. THREAT OF NEW ENTRANTS Starbuck is the world leader in its industry and has controlled access to distribution channels. Starbucks have exhibited this control over distribution channels by setting guidelines for their suppliers to follow. Starbucks is also constantly innovating and showing strong product differentiation to hamper the possibility of new entrants. However, the entry barrier for the industry is relatively low and any big firm where capital is not a problem could be a potential entrant. Some of the more current and on-going threats of new entrants include fast food chains such as McDonalds, Burger King and Dunkin Donuts which can become a major problem in the near future. 3. BARGAINING POWER OF BUYERS A big threat to Starbucks is the absence of switching costs in the speciality coffee industry, customers face no switching costs in switching from Starbucks to Costa Coffee or Caffà © Nero for a cup of coffee. Another threat to Starbucks is that their customers have the ability to brew their own coffee. Starbucks has tried to counter this threat by offering Preferred Office Coffee Providers as well as directions on how to make the perfect cup of Starbucks coffee at home, called the Four Fundamentals of Coffee. The perfect cup of Starbucks Coffee includes, of course, Starbucks ingredients! Also with new entrants and competitors such as McDonalds who claim to offer premium roast coffee of reasonable quality for lower price, it is clear that Starbucks customers have some bargaining power in the industry. 4. BARGAINING POWER OF SUPPLIERS Coffee is the worlds second largest traded commodity. South and Central America produce the majority of coffee traded in the world. Starbucks depends upon both outside brokers and direct contact with exporters for the supply of premium coffee beans. The quality of coffee beans sought by Starbucks is very high, proving to be a potential threat to the company. Only suppliers who can meet Starbucks coffee standards will be able to supply the giant company. The supplying industry only has few firms which can deliver the quality giving them considerable bargaining powers. However, Starbucks counters this due to its massive size and being the primary buyer and also because of the importance of Starbucks business to any individual supplier as it would account for a large percentage of the total suppliers sales, thus reducing the bargaining power of suppliers. Starbucks has to effectively pursue a Focus-Based Strategy in conjunction with differentiation and a cost leadership based strategy. Being a lower cost store will increase the difference between Starbucks and provide it with a competitive edge. At present, Starbucks competitors are attempting to specialize in the coffee business, therefore Starbucks must pursue focus strategy to increase its strength. Starbucks must reduce their product price by producing a new product of coffee using cheaper beans or can come out with special discounts and promotions to reduce cost, thus increasing sales enabling Starbucks to enter new low cost markets and increase profitability. Also needs to focus on building alliances in new markets/countries to reduce management focus and benefit from the local and experience curves. Should focus on advertising the brand through internet services for users to access, do road shows, hand out brochures etc. so that consumers become more aware of the brands strong international presence and brand name. Market penetration and market development will help increase the sales. Access unexplored distribution channels like making available packaged Starbucks coffee for consumers by displaying it nationwide in various convenience and shopping stores and not only Starbucks stores. Starbucks must adopt twin policies of Product Development and Product-Market Diversification to counter the stiff competition in international markets. It is important to understand this in the product development phase as they would need to focus solely on making their existing products better. The company can demonstrate product and market diversification through research and development coupled with creativity and innovation. Product differentiation has proven an excellent defence against threats such as bargaining power of buyers. Developing new products will offset such potential risks. A strategy should be formulated to tackle the competition by entering into agreements, long-term contracts, with the food service companies that they are competing against. This way their coffee would be sold at these outlets and they would gain access to new markets and increase sales while decreasing competition. Starbucks should continue to be a first mover into markets with new products and ideas. Being a first mover of new products into new international markets will be an excellent way for Starbucks to build customer loyalty and uphold its image as an innovative company. Starbucks should continue to locate their operations in high traffic areas, high visibility areas. The company should continue to take excellent care in picking locations. It is extremely important that Starbucks international stores reflect uniqueness in their location and layout. Having locations in a variety of locations will ensure large market exposure.

Disadvantages Of Arv Treatment Health And Social Care Essay

Disadvantages Of Arv Treatment Health And Social Care Essay Herbs have been used extensively in hopes of improving immune response and reducing symptoms. No known herbal remedy has been shown to cure AIDS or even reduce chances of AIDS-related infections. Still, some herbs can be worth trying if used safely and in consultation with a qualified practitioner who not only understands herbs but also has experience treating AIDS and HIV infection. Immunity-boosting herbs (such as Astragalus, Echinacea, and Ginkgo) may help revive an ailing immune system, and certain herbs (such as Garlic) may help battle bacteria and viruses. Deglycyrrhizinated licorice can soothe the mouth and throat ulcers that often accompany full-blown AIDS. Unfortunately, there is no known scientific explanation yet, for how herbs have these powers in treating AIDS and the only information available about how useful herbal treatments and remedies can be, is based on the knowledge gained from people living with HIV/AIDS. This means that not all herbs and remedies have the same effect on all people. Some communities have their own knowledge of health and nutrition, based on local traditions and culture. This may complicate the administration of herbal remedies from region to region, as the fundamental factor is now depending whether the patient is willing to cross cultures in order to obtain treatment. In some extreme cases, any external medical recommendations that a patient may receive is compared with their cultural practices and the recommendations of their traditional healers. Patients will only take action if the recommendations they receive appear to make sense and provide some benefit. Ironically, some traditional beliefs and food practices may not be useful at all, judging that a herb like Garlic root should work whether the patient is of Chinese or African descent. Patients with HIV/AIDS often become frustrated with management of the disease and are willing to try anything in the hope of staying healthy and living longer. One of the greatest disadvantages is that HIV/AIDS is not a traditional illness and so far, there is no hard evidence to believe that traditional medicines or herbal remedies can treat HIV and cure AIDS. However, certain herbal medicines may help to treat many of the symptoms of opportunistic infections that are part of AIDS. While some of these medicines may be undoubtedly helpful, others may be dangerous as they may do more harm than good. This happens when the patient mixes pharmaceutical drugs and herbs resulting in contra-indications or when they take certain foods that should be otherwise avoided. The notion that herbal medicines are natural and therefore safe is as widespread as it is misleading. Some of these remedies have been associated with severe adverse effects caused by the toxicity of the herbal ingredients. Others may cause problems because of contamination or adulteration [9]. Herbs and spices should be used in moderate amounts. Exceeding these amounts may cause problems and have a toxic effect; moreover, the function of the herbs and spices will not be increased. Herbs do not replace healthy eating and should not be used in place of a healthy and balanced diet but they do retain the bodys natural pH (alkaline) and this in turn, as discussed before, forces the microzymes to stop mutating into bacteria, viruses and funguses that cause opportunistic infections. 2.1.7 Advantages of Herbal Treatment: On general note, Herbal therapies seek to boost patients immune systems, inhibit opportunistic infections, alleviate symptoms, and inhibit HIV itself. Herbal medicines are very cheap in comparison to the conventional form of medication Herbal medicine helps the body to maintain its natural pH, which is alkaline; this in turn starves and inhibits all adverse microzymes from growing or mutating. Herbal medicines can be consumed without the aid of any kind of prescription, although a herbal or medical practitioner has to be consulted prior Herbal medicines are known to be more productive in comparison to other forms of medication in curing certain conditions. Herbal medicines offer long lasting benefits in terms of overall wellness. In certain situations, Herbs are considered a possible means to minimize drug side effects. Unlike with the convectional highly active antiretroviral therapy (HAART), herbs do not need to work in combination in order to get effective results Herbs are readily available and once a patient knows which herb to use, he/she can grow their own. 2.1.8 Disadvantages of Herbal Treatment: Curing period is usually longer in comparison to conventional medication Drug-interactions can be hazardous to a patient ,if they decide to mix herbs and drugs Herbal medicines are known to be ineffective against serious ailments Herbal medicines are taken without prescription which means that in some cases, individual might be undergoing a trial and error process with their medication. Herbal medicines can cause allergic reactions in some cases Herbal medicines will not eliminate the HI virus out of the body Most governments do not approve of any kind of herbal medication. Its usually consumed upon the persons own risk, and when it comes to branded herbal supplements one cant expect any kind of quality assurance 2.2 Expert Systems and their use on the Internet 2.2.0 Expert systems An expert system is a computer program that incorporates concepts derived from experts in a field, uses the available information, heuristics and inference to suggest solutions to problems in that particular discipline or give advice. An expert system should have good decision making, this is strongly dependent on various capabilities that include the effective acquisition, storage, distribution and sophisticated use of the human experts in the field in question. The most widely used way of representing domain knowledge in expert systems is as a set of production rules which is also how humans generally infer decisions. Expert systems were made to provide knowledge and advice to a larger number of users than one user. An Expert system can be viewed as a teaching tool because it is equipped with the unique features which allow the users to ask questions on how, why and what format, expert systems also allow automation of many tasks that could not be effectively handled by human experts. In addition, an Expert system attempts to emulate how a human expert solves a problem, mostly by the manipulation of symbols instead of numbers. As a result because of the low cost per user and automation of numerous tasks ,expert system making has become very attractive and in the long run is much cheaper than getting human expert advice, its development is however relatively costly but its operation is easy and quite cheap. Maintenance is easy as well because once an expert system is developed it is simple to add new information to the knowledge base and new rules can be developed. 2.2.1 Advantages of Expert systems Availability: The expert system is always available 24 hours a day and will on no account tire Can capture scarce expertise, collected from a number of experts and integrate their opinions. Consistency: The computer does not make common futile human mistakes such as forgetting, getting drunk or strike when it is most needed. Data can be kept up-to-date. Efficiency: Expert systems have an increased output and productivity as well as decreased decision making time. Flexibility: Expert systems can operate in hazardous environments. They can also work with incomplete or uncertain information. Scalability: The system can be used at a distance over a network therefore can reach a large population. The computer can store far more information than a human expert. 2.2.2 Disadvantages of Expert systems Expertise can be hard to extract from humans Expert system users have natural cognitive limits (therefore can not perform as perfectly as a human) Experts vocabulary is often limited and highly technical Expert systems may not be able to arrive at valid conclusions and sometimes produce incorrect recommendations Knowledge is not always readily available Lack of trust by end-users Most experts have no independent means to validate their conclusions 2.3 Structure of Expert systems A typical expert system consists of: A knowledge base; this contains the specific domain knowledge that is used by an expert to derive conclusions from facts The inference engine, which is responsible for using the rules and facts to derive conclusions whether it is through forward, backward chaining or a combination of both. An explanation system, which provides information to the user about how the inference engine arrived at its conclusions A fact database, which contains the case-specific data that are to be used in a particular case to derive a conclusion and A User interface, which provides access to the inference engine, the explanation system, and the knowledge-base editor. KnowledgeBase Fact Database Expert System Shell Inference Engine Knowledge Base Editor Explanation System User Interface User Figure2.1 A basic structure of an Expert System. An Expert System can be rule-based, frame based or both. In a rule-based system, the knowledge base is a database of rules. Rule-based systems are computer systems that use rules to provide recommendations or diagnoses, or to determine a course of action in a particular situation or to solve a particular problem. Its line of reasoning or the inference engine technique can be forward chaining, backward chaining, or a combination of both and the Rete algorithm. 2.4 Inference Engine The knowledge in the knowledge base is used for reasoning and inferring conclusions. An inference rule is an abstract structure that contains a set of rules that mathematically delineates a (usually infinite) set of finite length strings over a (usually finite) alphabet. It is a two part structure using First Order Logic for knowledge representation. If then The brain of expert system is the inference engine which is generally a large number of rules and facts. The inference engine matches facts and data, which is in the fact database against the inference rules to infer conclusions which result in actions. The process of matching the new or existing facts against inference rules is called Pattern matching. Pattern matching in the inference engine can use any of the following algorithms: Linear Rete Treat Leaps Most of the rule engines under study implement and extend the Rete algorithm. Leaps is also used widely but is questionable due to poor maintenance. Rete based engines have proprietary enhancements to the Rete algorithm like RetePlus, Rete III and ReteOO. The Rete algorithm is responsible for ensuring that there is a clear distinction between rules and facts in the database. This algorithm takes the form of a network, with nodes and paths. Each path from the root node to a leaf in the tree represents the left-hand side of a rule. Each node stores details of which facts have been matched by the rules at that point in the path. In situations where new data or facts are added, it means the Rete algorithm will propagate and change data stored at the node accordingly. In this way, the system only needs to test each new fact against the rules, and only against those rules to which the new fact is relevant, instead of checking each fact against each rule. 2.4.1 Methods of Inference Engine execution There are two methods of execution for rule based expert systems, forward chaining and backward chaining. And systems that implement both are called hybrid production rule systems. 2.4.2Forward Chaining This is a data driven and thus reactionary method. When applying forward chaining, the first step is to take the facts in the fact database and see if any combination of these matches all the antecedents (conditions) of one of the rules in the rule database. When all the antecedents of a rule are matched by facts in the database, then this rule is triggered. Usually, when a rule is triggered, it is then fired, which means its conclusion is added to the facts database. 2.4.3 Backward Chaining This method is goal driven, meaning that we start with a conclusion which the engine tries to satisfy. An inference engine using backward chaining would search the inference rules until it finds one which has a then clause that matches a desired goal. If the if clause of that inference rule is not known to be true, then it is added to the list of goals. Searches for sub goal conclusions begin, in hopes that, that will help satisfy some part of the current goal. It continues this process until either the initial conclusion is proven or there are no more sub goals. 2.5 Expert system shells Expert systems can be built that contain all the useful methods without any domain specific knowledge. These systems are called skeletal systems, shells or Artificial intelligence tools. The interpreter is separated from the domain-specific knowledge and thus creating a system that could be used to construct new expert systems by adding new knowledge corresponding to the new problem domain. Examples of shells include CLIPS, eGanges, OPS5, ART, JESS, and Eclipse. 2.6 Systems currently in use 2.6.1 Expert System for HIV/AIDS information The above expert system was created under the motivation of a Microsoft sponsored project called IHISM, which aims to contribute to the digital divide by developing an HIV and AIDS public information portal accessible through mobile phones [10]. The Expert system was tailored made with reference to Botswana, according to UNAIDS estimates, HIV/AIDS has affected every segment of Botswana society and one-third of Botswanas sexually-active population between the ages of 15 and 49 (out of a total population of 1.5 million) are infected with the virus, which is the highest rate in the world [11]. The information service portal would allow the public to request for information on topics related to HIV and AIDS such as descriptions, infection, testing, counselling and support, opportunistic diseases and paediatric care etc. The portal represents this information in the form of Frequently Asked Questions (FAQ) service where the user inputs a query on any of the subjects. The system is meant to act as an online expert in HIV and AIDS information such that, some information may have to be derived through inference as opposed to simple data retrieval. The system is to accept as input a FAQ from the user and provide the most relevant answer to the question. Challenges of the system: Users may ask the questions differently in pursuit of the same answer System should be able to systematically analyse the questions and provide an appropriate answer System should be able to determine the various forms in which a typical FAQ question could be mapped to the relevant answer. Participants agreed that the expert system was not only easy to use 2.6.2 A Self-Learning Fuzzy Discrete Event System for HIV/AIDS Treatment Regimen Selection The HI virus mutates often and so a patient has to be frequently changing their medication course. And because of the strict drug adherence guidelines, it therefore becomes desirable to have a treatment- decision support system that is capable of self-learning. Basing on the fuzzy discrete event system (FDES) theory, a self-learning HIV/AIDS regimen selection system for the initial round of combination antiretroviral therapy, which is one of the most complex therapies in medicine, was developed [12]. The system consists of a treatment objectives classifier, fuzzy finite state machine models for treatment regimens, and a genetic-algorithm-based optimizer. System focuses on the four historically popular regimens with 32 associated treatment objectives involving the four most important clinical variables (potency, adherence, adverse effects, and future drug options). Advantages of the A Self-Learning Fuzzy Discrete Event System for HIV/AIDS Treatment Regimen Selection: Higher flexibility and scalability Easier knowledge upgrade for accommodating fast treatment strategy evolution with minimal system modification. Challenges of the A Self-Learning Fuzzy Discrete Event System for HIV/AIDS Treatment Regimen Selection: Patient-specific medical simulation raises several moral, ethical and policy questions that need to be answered before the methodologies can be put to widespread use. 2.6.3 A grid-based HIV expert system This system is for physicians to provide an adaptive interactive advice on treatment applied to drug resistant HI virus. Its knowledge base comprises of distributed data from infectious disease patient databases, literature on in-vitro and in-vivo pharmaceutical data, mutation databases, clinical trials, simulations and medical expert knowledge. The research uses a variety of statistical and numerical methods to identify relationships between HIV genetic sequences and antiviral resistance to investigate consistency of results. Access to and integration of data is done through existing Internet servers and emerging grid-based frameworks like Globus [13]. Advantages of the grid-based HIV expert system: Cellular automata-based simulations are used to predict the drug behaviour overtime Limitations of grid-based HIV expert system: Little data privacy. Sensitive clinical information is often kept on highly secure hospital networks 2.6.4 HIVPCES: a WWW-based HIV patient care expert system Diagnosing HIV-patients and prescribing the correct drug regimen can be a complex task whose outcome is dependent on a large number of variables. The cost of an incorrectly administered drug even for a very short time can be enormous; the HIV virus has specific drugs that can manage its growth at different levels of its life cycle. HIVPCES is a WWW-based HIV patient care expert system. It is an interactive expert system to diagnose HIV patients, and is managed centrally and accessed either as part of an intranet, or as an Internet site.781273 The user interface has been carefully designed to provide a high-level of interaction and therefore improve some of the current limitations of Web applications. The system comprises three modules: (1) A patient self-monitoring personal diary, to create a follow-up patient record; (2) A data analysis and visualisation tool; and (3) A section to allow patients to ask for advising and remote doctor support. abstract Advantages of a WWW-based HIV patient care expert system: Provides health professionals with new means for tele-monitoring and tele-caring patients. Limitations of a WWW-based HIV patient care expert system: Low system security Users anonymity features are required but hard to incorporate in this clinical domain. 2.7 Outline of proposed system In the vast world of medical expert systems there is little attention given to HIV /AIDS and when the topic does get acknowledged, little focus is put into the treatment and much more attention on the common FAQs about the virus. This system aims to center on HIV/AIDS suffering patients and offer advice on supplementary natural treatments such as herbal medicines that these patients can use. Unlike some of the current existing systems, which look at drug adherence plan, i.e. narrowing the users down to only, those on the HAART program, the proposed system can be used by patients whose CD4 count has not yet plummeted therefore allows the patient to have a informed decision on how to maintain a healthy life and have a boosted immune system. Proposed system will offer information on particular herbs, that is, the name, healing effects and the contra-indications and explanations for every herb it advises. Advantages of proposed system: Caters for both physicians and patients Caters for patients not yet on the HAART program, thus serves a wider user range Knowledge base is an integrated pool of various expert views therefore each answer supplied is about 85% System is a web based application, which is easily accessible from any computer or location with Internet access. 2.8 Conclusion The collected information above was used for the design and methodology of the proposed system. This chapter reviewed the domain in study i.e. HIV/AIDS, expert systems and a review of systems currently in existence. The following chapters of the document consist of the integration and modification of the gathered literature.

What Bush Really Means Essay -- Essays Papers

What Bush Really Means In light of the destruction of the World Trade Centers in New York, President George W. Bush delivered a speech to the nation on September 20, 2001. He spoke of our losses, our fears, our hope, and our plans for the future. We can use Sam Hamill's "The Necessity to Speak" to better interpret some of our President's ideas. Hamill states, "Nothing will change until we demolish the 'we-and-they' mentality. We are human, and therefore all human concerns are ours" (463). In his speech, President Bush clearly defines who the "we-and-they" are. This war is not Islam vs. the United States of America; it is the entire world, even civilization as we know it, vs. terrorism. In the beginning, Bush recognizes how this great tragedy has, in many ways, brought our country closer together as a whole. People everywhere are coming to the aid of those in need. Jews are working side by side with Christians. Millions are selflessly donating blood to save the lives of others. Men and women of every tongue congregate to offer up prayers of mercy and comfort. "We will not forget South Korean children gathering to pray outside our embassy in Seoul, or the prayers of sympathy offered at a mosque in Cairo. We will not forget moments of silence and days of mourning in Australia and Africa and Latin America" (Bush par. 9). This horrible act of terrorism has even broken the "unbreakable" bond between opposing political parties. "All of America was touched on the evening of the tragedy to see Republicans and Democrats joined together on the steps of this Capitol, singing 'God Bless America'" (Bush par. 6). Our country suffered a tremendous loss on September 20th, but we have grown more as a nation this past mont... ...d disgust that the people who did this to our world must feel towards us. The incredible evil is hard to comprehend. But it is very real, and the fact remains that we must band together as a whole to win this battle. "Perhaps the NATO Charter reflects best the attitude of the world: An attack on one is an attack on all" (Bush par. 36). We, the human race, can overcome this and we will prevail. WORKS CITED Bush, Pres. George W. "President Bush's Speech to the Nation." International Television. The House of Congress. 20 September 2001. Hamill, Sam. "The Necessity to Speak." Writing As Re-Vision: A Student's Anthology. Eds. Beth Alvarado and Barbara Cully. Massachusetts: Simon & Schuster. 1998. 457-464. "Who is Osama Bin Laden?" BBC News 18 September 2001. 15 October 2001 .

Pacific Canadian Railroad :: essays research papers fc

Canadian Pacific Railway Development   Ã‚  Ã‚  Ã‚  Ã‚  This article was about the Canadian Pacific Railway. For over 100 years, the railway has practiced a tonnage based shipping model. Trains were to wait in their yards until there were enough shipments to justify a train journey from one point to another. The result of this method was that very few trains traveled, and that the trains that did travel were never on a regular schedule. This resulted in much inefficiency for the company. Some of the issues were trains were sitting in yards with half full loads for days, yard workers having inconsistent shifts and sometimes sitting around in case a train might leave that day, and most importantly, customers were uncertain of delivery times for their goods. The â€Å"efficient† movement model resulted in poor customer satisfaction and a rather large set of excess equipment such as train cars, locomotives, and workers. As a result, the profit of the Canadian Pacific Railway (CPR) was very low and the company decide d it was time for a new model.   Ã‚  Ã‚  Ã‚  Ã‚  CPR hired MultiModal Applied Systems to help them formulate a solution. This solution was to have the guiding goals of more consistent train schedules, and higher customer service. The new approach was based on a small stepladder of models, which built off each other to form the final product. The first model was the block approach. A block was a group of cars with the same departure point and destination. The model worked to find how blocks of cars could be easily combined and separated in yards so that the most blocks possible, were moving at all times towards their final destination. Previously, trains had stopped at many or all yards along their long journey. Now, with the blocking model, some yards were bypassed and others were used with varying frequencies to help balance the workload of the yards and to make for more efficient paths for the blocks to travel on. This model had constraints based on the distance a block would travel compared to its shortest po ssible path, the busyness of yards, and the maximum length that a train could be. This model was worked on and reworked on a weekly basis, as new shipments were created, and thus each week a block would travel the most efficient path it could without over extending any other set of blocks.   Ã‚  Ã‚  Ã‚  Ã‚  Outside or on top of the block model was the train model. Pacific Canadian Railroad :: essays research papers fc Canadian Pacific Railway Development   Ã‚  Ã‚  Ã‚  Ã‚  This article was about the Canadian Pacific Railway. For over 100 years, the railway has practiced a tonnage based shipping model. Trains were to wait in their yards until there were enough shipments to justify a train journey from one point to another. The result of this method was that very few trains traveled, and that the trains that did travel were never on a regular schedule. This resulted in much inefficiency for the company. Some of the issues were trains were sitting in yards with half full loads for days, yard workers having inconsistent shifts and sometimes sitting around in case a train might leave that day, and most importantly, customers were uncertain of delivery times for their goods. The â€Å"efficient† movement model resulted in poor customer satisfaction and a rather large set of excess equipment such as train cars, locomotives, and workers. As a result, the profit of the Canadian Pacific Railway (CPR) was very low and the company decide d it was time for a new model.   Ã‚  Ã‚  Ã‚  Ã‚  CPR hired MultiModal Applied Systems to help them formulate a solution. This solution was to have the guiding goals of more consistent train schedules, and higher customer service. The new approach was based on a small stepladder of models, which built off each other to form the final product. The first model was the block approach. A block was a group of cars with the same departure point and destination. The model worked to find how blocks of cars could be easily combined and separated in yards so that the most blocks possible, were moving at all times towards their final destination. Previously, trains had stopped at many or all yards along their long journey. Now, with the blocking model, some yards were bypassed and others were used with varying frequencies to help balance the workload of the yards and to make for more efficient paths for the blocks to travel on. This model had constraints based on the distance a block would travel compared to its shortest po ssible path, the busyness of yards, and the maximum length that a train could be. This model was worked on and reworked on a weekly basis, as new shipments were created, and thus each week a block would travel the most efficient path it could without over extending any other set of blocks.   Ã‚  Ã‚  Ã‚  Ã‚  Outside or on top of the block model was the train model.

natural born killers :: essays research papers

Natural Born Killers† is one weird-ass movie. With the weird actors and funky camera movements. It’s unforgettable. A trip into the mind of two serial killers. The film is real good, but I think it might be even better if you were drunk. You might be a little used to everyone acting weird and all the psychedelic colors. But since I am not old enough to do that yet, I’ll just review as how I saw it. Mallory (Juliette Lewis) has a horrible life. Her brother is a little jerk, her father molests her, and her mother does nothing about it. It’s horrible. But the film tries to make it a little funny by making her house look like a sitcom with the audience laughing (the whole movie isn’t like this). Then one day a young man named Mickey Knox (Woody Harrelson) comes to the front door of her house delivering fifty pounds of meat. They instantly fall in love. This is where the funky stuff begins. Mickey and Mallory brutally beat and drown her dad, and burn her mom to death. After that they go on a long murder spree, killing more than fifty people, they are finally caught by one of the best cops in America: Seymour Scagnetti (Tom Sizemore). Mickey and Mallory have been apart for a year. Both locked in separate cells in a prison ran by McClusky (Tommy Lee Jones). McClusky has assigned Scagnetti to transport Mickey and Mallory to another place to get a lobotomy done on each of them. But the night before they are sent out, a greedy reporter named Wayne Gale (Robert Downey, Jr.) is giving Mickey a live interview on TV. Pretty soon, Mickey escapes and all hell breaks loose. This film proves to us how screwed up the world is from movies and television. Two innocent people who have been exposed to too much violence go crazy and kill innocent people. I really liked how the film told the truth and held nothing back. The great part is the last act in the prison. Genius stuff! Oliver Stone is a great director and I admire him. He actually makes you feel sorry for this guilty couple. Harrelson gives an awesome performance. Spectacular! After seeing him all goofy on â€Å"Cheers† I was really excited to see him like this. I found it odd that his dad did go to prison for being a hit man. natural born killers :: essays research papers Natural Born Killers† is one weird-ass movie. With the weird actors and funky camera movements. It’s unforgettable. A trip into the mind of two serial killers. The film is real good, but I think it might be even better if you were drunk. You might be a little used to everyone acting weird and all the psychedelic colors. But since I am not old enough to do that yet, I’ll just review as how I saw it. Mallory (Juliette Lewis) has a horrible life. Her brother is a little jerk, her father molests her, and her mother does nothing about it. It’s horrible. But the film tries to make it a little funny by making her house look like a sitcom with the audience laughing (the whole movie isn’t like this). Then one day a young man named Mickey Knox (Woody Harrelson) comes to the front door of her house delivering fifty pounds of meat. They instantly fall in love. This is where the funky stuff begins. Mickey and Mallory brutally beat and drown her dad, and burn her mom to death. After that they go on a long murder spree, killing more than fifty people, they are finally caught by one of the best cops in America: Seymour Scagnetti (Tom Sizemore). Mickey and Mallory have been apart for a year. Both locked in separate cells in a prison ran by McClusky (Tommy Lee Jones). McClusky has assigned Scagnetti to transport Mickey and Mallory to another place to get a lobotomy done on each of them. But the night before they are sent out, a greedy reporter named Wayne Gale (Robert Downey, Jr.) is giving Mickey a live interview on TV. Pretty soon, Mickey escapes and all hell breaks loose. This film proves to us how screwed up the world is from movies and television. Two innocent people who have been exposed to too much violence go crazy and kill innocent people. I really liked how the film told the truth and held nothing back. The great part is the last act in the prison. Genius stuff! Oliver Stone is a great director and I admire him. He actually makes you feel sorry for this guilty couple. Harrelson gives an awesome performance. Spectacular! After seeing him all goofy on â€Å"Cheers† I was really excited to see him like this. I found it odd that his dad did go to prison for being a hit man.

Life Is a Game Essay

â€Å"Each player must accept the cards life deals them: but once they are in hand, they alone must decide how to play in order to win the game. † – Voltaire â€Å"For when the One Great Scorer comes To write against your name, He marks – not that you won or lost – But how you played the game. † – Grantland Rice â€Å"My work is a game, a very serious game. † – M. C. Escher â€Å"A game is not won until it is lost. † – David Pleat â€Å"Play the game for more than you can afford to lose†¦ only then will you learn the game. † – Winston Churchill. â€Å"Daring ideas are like chessmen moved forward; they may be beaten, but they may start a winning game. † – Johann Wolfgang von Goethe â€Å"Most people give up just when they’re about to achieve success. They quit on the one yard line. They give up at the last minute of the game one foot from a winning touchdown. † – Ross Perot â€Å"It’s the game of life. Do I win or do I lose? One day they’re gonna shut the game down. I gotta have as much fun and go around the board as many times as I can before it’s my turn to leave. † – Tupac Shakur. â€Å"If you’re willing to put two thoughts into a picture then you’re already ahead of the game. † – Sean Penn † We know that we’re supposed to win all the games, but if we don’t, we just have to take the next game and focus on what we did wrong in the game before and just try to do better at the next game. † – Shaquille O’Neal â€Å"If past history was all there was to the game, the richest people would be librarians. † – Warren Buffett â€Å"At this stage of the game, I am not sure what’s going to happen. † – Bobby Rahal. â€Å"We didn’t lose the game; we just ran out of time. † – Vince Lombardi â€Å"You have to learn the rules of the game. And then you have to play better than anyone else. † – Albert Einstein â€Å"People have always doubted whether I was good enough to play this game at this level. I thought I was, and I thought I could be. What other people thought was really always irrelevant to me. † – Steve Nash â€Å"The goals made such a difference to the way this game went. † – John Motson â€Å"No coach has ever won a game by what he knows; it’s what his players know that counts. † – Paul Bryant â€Å"It’s more than a game. It’s an institution. † – Thomas Hughes â€Å"If life doesn’t offer a game worth playing, then invent a new one. † – Anthony J. D’Angelo â€Å"If you have the opportunity to play this game of life you need to appreciate every moment. a lot of people don’t appreciate the moment until it’s passed. † – Kanye West â€Å"I’ve missed more than 9000 shots in my career. I’ve lost almost 300 games. 26 times, I’ve been trusted to take the game winning shot and missed. I’ve failed over and over and over again in my life. And that is why I succeed. † – Michael Jordan â€Å"I think it’s wrong that only one company makes the game Monopoly. † – Steven Wright â€Å"So if you want to have a great video game-based movie you have to keep the mood of the game, use the normal character setup – but you have to flesh out the story and provide more background for the characters. † – Uwe Boll â€Å"If you make every game a life and death proposition, you’re going to have problems. For one thing, you’ll be dead a lot. † – Dean Smith. â€Å"Winning that first game was so important; my mother always said that the first game of the second set was the chance to keep it going if you were ahead or change things if you were behind. † – Tracy Austin â€Å"Life is like a game of cards. The hand you are dealt is determinism; the way you play it is free will. † – Jawaharlal Nehru â€Å"We play fair and we play hard. If we win the game we win, if we lose the game, we lose. † – Jason Williams â€Å"The person that turns over the most rocks wins the game. And that’s always been my philosophy. † – Peter Lynch â€Å"Never change a winning game; always change a losing one. † – Bill Tilden.