Digital marketing Essay Example | Topics and Well Written Essays - 3000 words

Digital merchandising - Essay ExampleThe paper Digital selling study illustrates the use of digital marketing in the adidas Group strategy for gaining competitive market position. Companies increasingly invent new business modelsor strategiesfor selling as the markets globalize, competition intensifies, and both consumers and investors become more demanding. The new business challenges of the mesh era more often than not stems from the globalization. Digital methods such as the real time marketing tools have become an essential donation of the global business giants today. Researchers have reported three distinct waves in the direct and interactive marketing during the past 30 years namely mainstreaming, database marketing and the Internet stage. The new horizon in the Internet stage brings fascinating opportunities for the marketers, enabling them to actually realize the goals of one-to one marketing while also encouraging them to learn, deploy, and adopt information technolog ies strategically. In other words online technology and marketing have joined during the in a higher place third wave. Any business that chooses to ignore these new changes will most likely die pop out from the market eventually because the intensifying global competition has made it almost impossible to do any(prenominal) effective marketing without in some way using the technology of the Internet (Wiedemann, 2001). For example, the adidas Group utter its brands needed to make more relevant to the online audiences in order to propel demand. Hence the company is promptly engaged.

Negative Factors Involving Surrogate Parenting Research Paper

Negative Factors Involving Surrogate Parenting - Research topic ExampleThere has been ongoing debate on the legality of surrogacy, whether it should be allowed, or not (Hatzis, 2009). This sample seeks to delineate the negative factors involving replenishment parenting and hence advocating for its prohibition.To begin with, a majority of the developed countries have denounced the work out of surrogate parenting. They include countries like Germany, France, Denmark, Great Britain, Canada, Netherlands, Italy, Spain, Switzerland, Norway, and Australia. Germany and the United Kingdom are countries in which impose incarcerations on anyone found practicing surrogate parenting. Other countries have also developed commissions that inquire on surrogate parenting as a social menace. However, the United States unlike other developed countries has no sanctions as pertains to surrogate parenting. more researchers have attributed this to adulation of personage rights and the protective approa ch to families (Markens, 2007).Surrogate parenting is an act against humanity. This was evident in a TV talk show where the issue on unwanted babies arose. These babies were referred to as unwanted when they were born physically challenged. Neither the surrogate mothers nor the donor parents accepted the barbarian as their own. This was not until DNA was carried out and set the genetic makeup of the child was similar to that of the husband of the surrogate mother. This is an act against humanity since a child born physically challenged should be given the love that is accorded to a normal child. Surrogate parenting incorporate separatism of disabled children an act that is not morally right (Stephenson, 2009).Additionally, surrogate parenting is a health risk to the surrogate parents. This is because the surrogate mother increases her chances of acquiring a sexually transmitted disease from the donor in the turn of insemination. This occurs in situations where the surrogate mother is inseminated with

Exporting and Growth for Small Business Research Paper

Exporting and development for Small Business - Research Paper ExampleWadia, a manufacturer of high end reward priced compact disk players in the United States faces a similar predicament as the prevailing commercialize niche in the U.S for its products are unsustainable to dominate a small enterprising business in the industry. Wadia is and so forced to go an extra mile in the foreign market and export its products. Currently Wadia ships 70 to 80 percent of its manufactured products. The international market has enabled the two companies sell their items at recommendable rates by increasing the economies of scale leading to a profitable venture with an advantage of expanding their market size (Hill, 2011).In a business setting that lacks exportation, Morgan Motors would be confined to its local market which is uneconomical in sustaining its productivity. addiction on local sales would be disastrous as the company would lose its ready and oversized external market translating to a large decrease in sales and profits. Economies of scale would also be at their disadvantage. In a case where the company does non incorporate importation of its raw materials, they would not manage to produce their products as they import most of their raw materials. Alternatively, they may be forced to corrupt all raw materials locally which would be expensive and not profitable in the long run as desirable sales are not met locally. Generally if a company like Morgan Motors does not engage in importation and exportation business, it would simply go bankrupt, get its assets frozen and shut dismantle (Yager, 2009).There exist impediments to efficient exporting for companies like Morgan and Wadia as they may have the need to maximise on their capacity production but encounter difficulties in getting access to working with child(p) loans for expanding their international market. In tackling this issue and improving their efficiency in production and market demands, these compa nies can begin banking institutions,

Verizon Wireless Case Study Example | Topics and Well Written Essays - 750 words

Verizon Wireless - Case Study ExampleThese are its racy quality nationwide wireless network, technological choice of CDMA instead of GSM, constant monitoring of its products and services, and provision of the stovepipe product to the customer through with(predicate) an automated software which analyzes customers life history habits.The corporations investment in building a system which takes into consideration the customer service capabilities and coverage has all important(p) implications on the orders long-term cost structure. finished these investments, the company is able to provide the best for its clients thereby minimizing churn. The case states that customer loyalty is very important as the acquirement of a customer totals to $300 to $400 each and it takes six to eight months ahead this cost of customer acquisition is recouped by a business organization. Thus, when a customer stays bimestrial in a service provider, this result mean that the cost of acquisition is c overed while the company will not be spending so much in order to acquire sweet ones. Loyalty excessively has important implications for a company. If customers are loyal, they tend to spread it to word of spill the beans allowing the companies not to spend too much on other promotional activities like television advertising. This, in time, reduces the acquisition cost for a business organization. ... This business level strategy is complemented by the functional strategies of quality, efficiency, and reactivity to customer. The company has invested in quality by checking its signals in nationwide locations through its Test Men as sanitary as having the largest coverage, clearer connections, and fewer dropped calls. Efficiency is also ensured through the employment of CDMA technology which functions better than its GSM counterpart. The company also proves its commitment to customer responsiveness through its consistent communication with clients offering them with the best plan s that suit their calling habits.These strengths allow Verizon Wireless to have a competitive advantage in the wireless business. It should be renowned that having a nationwide coverage is very hard to be replicated by another player since it will call for a massive outlay of investment in its part. As Verizon has already been operating in this nationwide network, it also enjoys economies of scale which drives down cost significantly. Weaknesses Verizon Wireless churn rate is 0.87%. Through reject than its competitors, this still indicate that the company is not able to serve all of its clients and meet their requirements. The company should baffle and strive to bring down the churn rate to 0% since these aggravated customers through word of mouth can ruin the image of the company which is detrimental in the long run Opportunities The quality, efficiency, and customer responsiveness can be used by Verizon in order to allow it to go after its rivals customers. It should be noted t hat the company does not have the most number of subscribers. It can earn more clients through a more intensive

Egyptian Cultural Term Paper Example | Topics and Well Written Essays - 750 words

Egyptian Cultural - precondition Paper ExampleAncient Egyptians relied on cosmology to prophesize what the future holds. They exhibit a set of value and a cluster of ideas that made them Egyptian rather than Ethiopian or Greek. 1 In this forward-looking era, an Egyptian is identified no longer by a particular genotype or delivery rather is comprised of many different people who participate in one general Arab culture. 2 As it happens, being an Egyptian is like being American the term is associated to citizenship. Egyptians were legendary for revering their pharaohs not merely as rulers, but gods. Today, Islam is the most prevalent religion in the country, with Christianity and Judaism that both adhered to the teachings of Jesus Christ, as the minor group. Islam was introduced by the Arabs during the 600 A.D. It points to Allah as the one God, and indoctrinates the philosophies of the prophet Mohammad. Moslems, as the followers refer to themselves, read from their holy book Quran and tap to Allah five times daily (Moscovitch 2008). Long years of coercion and exploitation by foreign rule mights and native autocratic states have left its mark on the Egyptian personality.3 Based on their current political situation, the fact evidently shaped the character of the Egyptians and their attitudes towards the government. It is an Islamic ideology to c oncentrate force in one person, the Caliph, and hail him the ruler of the world, and this remains the main characteristic of each the Muslim rulers in Egypt (Fahmy 2002). Muhammad Ali who led Egypt from 1805 to 1848, Gamal Abd al-Nasser from 1952 to 1970, Mu?ammad Anwar el-Sadat from 1970 to 1981, and Muhammad Hosni Sayyid Mubarak from 1981 to 2011 all epitomized a government of absolute despotism the executive, civilian, military, and judicial functions4 argon vested solely upon the head of the state. In despotic states the nature of government requires the most passive obedience and when once the princes will is made known, it ought infallibly to produce its effect. Here they have no limitations or restrictions, no mediums, terms, equivalents or remonstrance, no change to propose, man is a creature that blindly submits to the absolute will of the sovereign.5 II. POLITICAL REVOLUTION IN EGYPT CAUSE AND IMPACT Countless protests are heard throughout Egypt nevertheless, it is believed that the tensions rooted from these three issues 1) Muslim terrorism that lead to some 200 deaths in the following 18 months during the 1990s, 2) the ratification of the Martial Law that gaol around 2000 militants mostly associated with the Muslim Brotherhooda mainstream movement in Egypt with followers at all levels of society, and 3) the allegation of the Coptic Christians concerning mistreatments by the government and its failure to put the sought-after democracy into practice (History ball 2010). In his 30 years of presidency, Mubarak retained the emergency laws initiated by his predecessor. These laws gave him a greater presidential power including the right to appoint the Cabinet, without any provision for parliamentary majority, and the role of supreme commander of the armed forces, and headsman policy-maker in matters of security, diplomacy, and the economy.6 The president was ousted in a national uprising on February 11, 2011, making modal value for constitutional

Compare and contrast A Fistful and Dollars(1964) and Shane(1953) in Essay

Compare and contrast A fistful and Dollars(1964) and Shane(1953) in both stylistic and thematic terms - Essay Exampleovie, two rival families, which embarrass the family of Rojo Brothers and the family of John Baxter, battle against each other not only to show superiority but excessively to express the feelings of pride, greed, and revenge to each other. In this movie, the stranger wants to delineate both parties fight against each other. The stranger, though comes to the town to earn money by making the two rival families fight against each other, heretofore he proves himself to be a good man as he frees Marisol from the prison and makes her leave the town along with her husband and her son. He not only provides them with the way to leave the town but as well as gives some money to them in order to tide them over. Clint Eastwood redefined the notion of a hero in this film, a man who seems to operate by a code but doesnt feel the need to explain it (Fairbanks, 2003).I think th at the atmosphere of this movie is much more interesting and attractive as compared to the main news report of this movie. The unexpected camera angles and the close-ups add to the great atmosphere of the film. The way the actors performed in this movie is excellent. They never make the interview feel tired of something. The movie keeps the attention of the audience intact and does not make the audience lose their concentration. I think the scenes of this movie have more appeal as compared to the story. Leones filmmaking dash is a precise innovative one and it is really a fun to watch on the screen. Leone is very expert in creating complex characters for his films and the character of the stranger in A fistful of Dollars is one of them. The operate of gunfights and the suspense in the scenes are two of the basic elements of the film.The strengths of A Fistful of Dollars relate to style, not storyline (Berardinelli, 1999). A Fistful of Dollars is just a 100 minutes film which i s a very nobble duration as compared to Leones other films which include The Bad and The Ugly and The Good. In A Fistful of Dollars, a very simple plot

Ethical, Professional and Cultural Issues of ICT Essay

Ethical, Professional and Cultural Issues of ICT - Essay precedent2011). When coming to entertainment, it is a large part of our daily lives. People spend some time either day for the sake of entertainment. Ethics in entertainment is more based on the mediums popularity rather than the creators essential to be ethical in nature. The entertainment media is constantly chthonic the attack by the so c onlyed protector angels of ethical standards for portraying unethical values through the media. This attack is on films, music as nearly as video backs diligence. It is an acceptable fact that what is more corrupt is easier to get accepted. Keeping this in mind, the image manufacturing has run lowd one step forward by creating the MPAA system in which questionable jostle would be rated higher so that adult people can warn their children fountainhead in advance. without delay newer industries be forced to come under the scrutiny of maintaining ethical standards. The video game industry which comes under the category of interactive entertainment industry is facing stiff challenges from gurus of ethical standards. Now the video games industry is facing challenges in ethical standards maintenance, it has been constantly accused of ruining the moral standards of children in particular. However there is a good reason behind these allegations. Since the industry is relatively new, it has resorted to some lower least vernacular denominators to sell its games. It has used scantily clad and physically impossible women and men. Moreover questionable as come up as violent subject matters are also used by the industry. The industry pundits who defend these moves are relying on the fact that other types of Medias have also used such stands before. They feel that this has to be seen as a sign of times and growing popularity. However in general sense, such actions should be viewed as a loss of production ethics or part of the inevitable routine that takes on the indu stry every time (Ethics and Entertainment Introduction. 2000). The banning of the video game manhunt in 2007 by the BBFC in 2007 was an center of attention opener for the gaming industry which was starting to act careless with regard to ethics in the media. near of the technicians , artists and story tellers in the gaming industry are tuning to some blood spilling and sexist fantastic themes in their products on the belief that its just swordplay. They also have an intentional idea behind this move that only such things sell quickly. Degradation of values has swept towards different segments in the industry. Its effect has started display to the gaming industry as well. Primarily gaming industry is concentrated on children below eighteen years. Children are the main users of its products other than any other group. To show explicit and debatable as well as questionable content in the form of games to children on the false imagination that it is only fun is a serious crime that is done towards the society. The video game manhunt 2 was banned by the British authorities because of its relentless imagery of savage killing and slaying. Manhunt video game was very popular among children because of its violence. It fifty-fifty prompted in a killing of a fourteen year old boy. Banning the video game was a bold step taken by the authorities for the first time in a decade. Manhunt 2 shows sustained as well as cumulative sadism which are labeled casual in the way the killings are committed in the game. Such types of entertainment are not at all acceptable because it is targeted towards children (Censors ban

Corporate governance and ethical decision ion making Essay

Corporate governance and ethical finish ion making - Essay ExampleThe board of directors, as the result caution team, therefore plays a major role in defining a companys corporate governance as intumesce as the governances effectiveness in achieving the companys objectives. Subject to legal pabulum and a companys memorandum, the directors guide their brasss through offering directives as the top managerial ratiocination making organ. Simpler forms of businesses such as partnerships or limited liability partnerships and companies may have their top caution roles vested in teams or persons (Kazmi, 2008).The roles and responsibilities of an organizations top management centers on making macro organisational decisions that are then passed to line managers for implementation. One of the roles of the top management is developing an organizations missions and value that define the organizations over every(prenominal) direction. The management also determines major strategies to be adopted and lays see operational plans. Similarly, the top management acts as a supervisory body to monitor and control the organizations managers and other officers besides evaluating the organizations position and making recommendations to owners and other stakeholders (Kazmi, 2008, p. 398). In a small laundry repair business where a father is the technician and his son is the administrator, the son assumes top management responsibilities to make strategic decisions, communicate the decisions, and supervise the father and other employees, and report recommendations to the stakeholders (Kazmi, 2008).An organizations top management, whether board of directors or individuals, are in their roles faced with social responsibility, which is the moral obligation to maximize benefits of all stakeholders to a strategic decision. The managements decision should therefore consider possible adverse economic, legal,

Constructivism and international relations Essay

Constructivism and international relations - Essay ExampleThus the debate amidst liberals and realists forms an axis of contention regarding international relations. Constructivists reject the idea by neorealism that states have a one-sided localize on material advantage. Wendt for example argues the most significant character of international relations is based on social term and not material items . Further more than, social reality is subjective to international affairs. The social and governmental world cannot define international relations as a physical institution outside military personnel cognizance. The main focus is, therefore, the extent of anarchy and power in relation to interaction and learning. Wendt (1992) focuses his argument more on rejecting the neorealist position to which constructivism results to anarchy which is mainly ge ared to self-help of states . In these aspects, state identities and interests come from the relationship subsisting between international and domestic societies. Constructivists argue that state interests are not defined by egoistic terms. This postal service is effective because egoistic interests do not form a significant aspect of individuality and are based on individual representation relationships. The relative stabilities in these individual relationships act as if they were classic by an institution. A lot of convergent factors expose states towards egoism, which in most cases do not veto collective interests. Constructivism is interested in converging domestic values from a transnational scale through the establishment of democratic institutions.

Report 5b Research Paper Example | Topics and Well Written Essays - 500 words

Report 5b - Research Paper ExampleIt implies that if the same study is conduced 20 times whence 19 times the results should be within the margin of error. Moreover, it suggests that if the study is conducted several times then the results could disagree by +/- 5% of the original results.The participants will be selected by using doojigger-sampling technique. The reason researchers have selected convenience sampling because of convenient accessibility and proximity to the researchers. The participants will be IU students who are aware of Scratchy mammy products.The researchers will conduct focus group session to acquire their perceptions, experiences and views about the Scratchy Mommy products. The nonpartizan focus group will be used that will provide a comparison of the rule perception within the group.There will be 12 people (10 females and 2 males) in rack up who will be sub-categorized into two groups (5 females and 1 male). The reason to choose male participant as a part o f focus group is that males also purchase beauty care products for them or their

Unique effects of apathy and depression signs on cognition and Research Paper

Unique effects of apathy and natural depression signs on cognition and function in amnestic mild cognitive detriment - Research write up ExampleAccording to Zahodne & Tremont (2013), apathy and depression are distinct signs in amnestic MCI and for different patients the both are associated with specific executive functions. For mental health nurses, the distinction of apathy and depression relative to the presented differential frontal lobes neuropathology patterns and the affected functions are crucial in planning and delivery appropriate care.Zahodne & Tremont (2013), present the rate of flow diagnostic criteria as indicating that about 43% and 20% patients meet apathy and major depression criteria correspondingly with and without baseline dementia. Through a multiple regression framework, apathy and depression linked to specific cognitive abilities and functional status as presented in a sample of 90 elderly persons (with mean date 75.8 years) highly vulnerable to Dementia following amnestic MCI. For all participants, clinical assessments presented unbiased memory impairment and exclusion criteria of comorbid neurological illnesses, brain trauma history, and medical problems like cancer, and severe psychiatric disturbance (Zahodne & Tremont, 2013). The strong-minded variables were apathy, depression, education, and age, while the dependent variables were unprocessed scores on individual tests. The result linked depression to low-level exclusive mathematical process and was independent of age, apathy, and education. Conversely, apathy presented intricacies in Instrumental Activities of Daily Living or IADL and did not link to age, depression, or education. These findings proved that apathy and depression distinctively associate with varying elements of executive functioning in amnestic MCI. For a mental health nurse, this information fundamentally contributes to the formulation of interventions aimed at gentility health, assessing dysfunction, and helping patients in regaining their coping abilities (Daniel, et al., 2014). Further, the nurse

The Dust Bowl Research Paper Example | Topics and Well Written Essays - 2500 words

The trunk Bowl - Research Paper ExampleEgan describes it as if a curtain were being drawn crosswise a vast stage at worlds end.1 Much of Egans prose has this scriptural tinge to it, and it strikes the proper tone for a disaster that seemed like a foretaste of Doomsday.A catastrophic symbiosis occurred. The regions residents suffered crippling economic and personal privation from which most never find similarly, the region sustained a devastating physical transformation from which it has never fully recovered. And there is satire of biblical proportions at work here, in that the people who endured such abject misery were the same ones who were obligated for the most spectacular climactic shift in American history.The land that farmers so freely secondhand was part of an exquisitely delicate eco-system. The pristine grasslands which massive herds of buffalo had kept in check created a root system that held fine, fertile soil in place. When the buffalo were exterminated, the plain s Indians whose subsistence depended on them moved further west, loss only white settlers concerned with profiting from the richness of the land. That meant clearing away the grasses. When the Depression hit and wheat prices fell, farmers were squeeze to increase their yields, clearing more and more grass in order to do so. Millions of tons of besprinkle were picked up by the highest winds in the United States, rendering bare survival problematic.Farmers found themselves incapable of adjusting to the situation, and plain profitability in the region suffered. During the Depression and through at least the 1950s, there was limited carnal knowledge adjustment of farmland away from activities that became relatively less productive in more eroded areas.2 In the more-eroded counties, attempts at agricultural adjustment resulted in a recovery of less than 25 per centum of initial losses.3 One of the most remarkable aspects of the Dust Bowl, and which speaks to the sheer

Rogue Access Point Network Security Paper Term Example | Topics and Well Written Essays - 2500 words

Rogue Access Point intercommunicate Security - Term Paper ExampleThis implies that it is essential to determine the vulnerabilities that are associated with an memorial tablets concord dust networks through the seeking of understanding into operations and communication types that could be concomitant to the system. In this study, the briny concern was the understanding of ways by which organizations network securities can be exposed to any kind of network dangers, and the assessment of the security requirements and approach needed to fully comprehend and address the weaknesses of the network systems entranceway points.Consequently, the completion of this project is aimed at enabling the student to gain relevant pragmatic knowledge on the aspects of network security requirements of an organization that are needed to harden the entre points and delay known network vulnerabilities. This shall be done with the core point of reference being the rogue access points (APs).A rogue a ccess point refers to a wireless access point mounted on a safe network without explicitly receiving authorization form the administrator of the local network. In another(prenominal) sense, the rogue access points may be created by hackers in the process of trying to gain access to the systems components through the conduct of man-in-the-middle attacks. Rogue access points, whether wireless or otherwise film often posed great security threats to an organization. Considering that if the rogue access points are of the first kind, then the organization will be deemed to lose in the sense that due to its large employee capacity, anyone with a right of ingress to the premises would have the capacity to maliciously or non-maliciously install inexpensive wireless routers that could be utilize to potentially allow for the access of secure networks of the organization to unauthorized locations/parties.If the rogue access point is of a second kind, then the target would be the organization s network that dont take over the client-server and server-client relationship

Secularisation Essay Example | Topics and Well Written Essays - 3000 words

Secularisation - Essay showcaseIt was Weber1 who first gave the sociology of religion the seminal belief of secularisation, later to be developed in greater occurrence by his colleague Troeltsch2 to describe what could be characterised as the decline in the influence of religion on society. The Latin root of the word - saeculum - provides a hint of its ecclesiastical origin, alone its ambiguous meanings (era, age, the world, forever, etc.) act around as a warning that every human effort to define it, much less evenfall it down into a neatly classified field of accessible scientific study, would either be an out(predicate) task or a challenge that would take forever.Sociologist Larry Shiner3 tried to arrive at a universally accepted modern definition of the word secularisation for purposes of both empirical research and interpretation. He argued that in that location was a total lack of agreement as to what the limit signified and how it could be measured. His paper attempt to bring the secularisation concept into focus by considering its history, types of usage and application, a critique of various forms of the concept as analytical tools, and a critique of the secular-religious polarity. However, due to the terms polemical past, its extremely varied definitions, and its frequent utilization as a blanket term to cover several disparate processes, he concluded that the term secularisation should either be abandoned or be explicitly recognised as a comprehensive term covering three complementary but distinct processes desacralisation, differentiation, and transposition.After him, Martin argued that the word secular, comparable the word religious, is amongst the richest of all words in its range of meaningfull of internal contradictions of which the conventional dictionary scarcely gives a hint. 4 Such a warning, however, should not be a source of discouragement but rather the prelude to an interesting discussion that is full of promise and insight t hat can help social scientists to better understand past, present, and future events.Martin identified four groups of meanings of the word secularisation 5(1) Decline in the power, wealth, influence, range of control, and prestige of ecclesiastical (church) institutions. As a result, there is considerably less importance of the churchs percentage in society, in the State, and in the professions. (2) Diminution in the frequency, number, intensity, importance, and efficacy of religious customs, practices, and rituals. These are treated as of marginal importance in life, leading to lower over-all attendance to religious worship, a decline in vocations, lower level or religious knowledge and more liberality in personal conduct. (3) Demystification and interpreting of religious concepts and symbols within a human and temporal reference. This includes rejection of mysterious and non-observable truths and turning to naturalistic, scientific, and objective facts. (4) Decrease in the sense of the supernatural depth and meaning, marked by rejection, indifference, lack of seriousness, dedication, and concern. However, whilst Martin associated secularisation with the decline of what could be characterised as religiosity or religious practices according to the norms of organised (Christian) institutions, he also pointed out a serial of paradoxes existing within each of these definition classes that hint at

Jack Welshs Leadership Essay Example | Topics and Well Written Essays - 750 words

sea dog welchs Leadership - Essay ExampleHe set up a priority of getting GE to occupy the 1 or 2 spot. Hence, he worked on massive lurchs to be implemented.Firstly, he interchange almost 200 businesses of GE. He disposed off, the non-working, plagued businesses and acquired 370 acquisitions. He made the staffing lean and agile. He as well as scrapped the strategic cookery system and made it much simpler and focused. Besides this, he also took down massive downsizing, by removing employees who did not play an important role or contribution. He thus, retained only those employees who added value to the company. He also deleted the eight-level hierarchal system, reducing it to just half of it.2. What is Welchs objective in the series of initiatives he launches in the latterly 1980s and early 1990s What is he trying to achieve in the round of changes he put in motion in that period Is there a logic or rationale supporting the change processWelsh clearly defined his objectives in th e second phase of changes initiated. All the changes and activities he undertook had the cardinal goal of creating a specific workplace culture. His intention was to create a culture that would be pensive of the companys brand image. More than this, the culture would give every employee the freedom to voice his opinion. His aim was to motivate a close-knit culture, where everyone could interact and work in cooperation and coordination for the best interest of the company.He also steered clear of the unnecessary bureaucratic pressure, in order to bring about a more focused work approach. He aimed at a decentralized method of work, with the building of small teams. However, he also believed in accountability. Welsh also took up the aspect of building a global business, as against a global company, in the wake of globalisation. This he did by strengthening and base and then moving across .Strenthening the quality of leaders in the organization was important, since teams had to funct ion properly, for a incorporated overall work procedure. Every team was the micro unit of the whole macro company. In addition to this, a boundaryless functioning across the globe, with a collective and unified work culture was his vision. Hence, evidently, Welshs strategies were aimed at changing with the changing times, especially in the wake of globalisation, without compromise on the companys culture and policies.3. How does such a large, complex diversified conglomerate, defy the critics and carry to grow so profitably Have Welchs various initiatives added value If so, howGE has been a surprise spinner for many an on-looker. The critics continue to be surprised by its progress and innovation. Welshs initiatives have always been towards

Healthy Grief Essay Example for Free

Healthy Grief establishFeeling and expressing brokenheartedness is unique to each individual and it depends on the nature of their passing. People experience each kinds of emotions, pain and sadness that are considered normal reactions to a signifi tail endt loss. While there is no undecomposed or wrong way to grieve, there are healthy ways to cope with the sadness (helpguide.org). Elizabeth Kubler-Ross, a Psychiatrist invented the five stages of grief, based on the sorrow dish out when negative life changes and loses happen, much(prenominal) as death of a loved bingle. The five stages of grief according to Kubler-Ross are responses that many large number may go by, but there is non a typical response to loss as there is no typical loss and everyone grieves distinctly (helpguide.org).The five stages of grief are denial, fretfulness, negociate, notion and acceptance. The trading floor of trade in the Bible is an example that displays all the stages of grief set forth by Kubler-Rosss grief model. personal line of credit was a Christian man who followed the path of divinitys will in His life. Kubler-Ross was not a Christian, and formulated the grief model from observing patient ofs in a hospital who were end from terminal illness. Job suffered great loss in his life and endured different stages in his sorrow process but never denounced idol. The five stages of grief compared and billeted with the life of Job DenialThe first response of grief according to Kubler-Ross is denial and isolation. This is a stage of shock and numbness and a time when a grieve person is trying to grasp the situation that something tragic has just happened in their life. Job is grieving at his tremendous loss., he lost his children, his wealth and health. It seemed unreal to Job that he tore his clothes, s give birthd his contribute and fell on the ground. Job 1 21 reads Naked I came from my mystifys womb, and naked shall I return there.The ennoble gave, and the Lord has taken away Blessed be the name of the Lord (The Christian Life Bible). Job mourned and lamented at his loss but did not reject divinity fudge. In contrast to the grief model where the patients knew they were tone ending to die, Job even in his loss knew that he had life. Job hold total submission to Gods plan in his life. The things of this world can become overwhelm and meaningless to those who are grieving a great loss but k instantlying God can help to overcome all difficulties of life.AngerAnger is the second stage of grief. tally to Kubler-Ross when a patient can no longer maintain the denial stage, they enter into the stage of anger, rage and resentment and leave questioning everyone and everything (Roy,A.). Job cursed the day he was born. Job316 illustrate his frustration and he felt that death would be easier to endure than his grief. Job is angry and felt betrayed by God. Jobs anger becomes obvious and can be seen in Job 711-15. According to Kubler- Ross, anger is a defense used against the primary feelings of hopelessness and helplessness (grief.com). Job is defending himself by showing his anger to relievo his pain of loss. But even in his anger, Job maintains communication with God. The feeling of anger may be towards anyone, may be a person who didnt attend the funeral, doctors, other family members, loved one who have passed (grief.com). It is natural to feel pain and deserted in this stage and sires it hard to accept the loss.BargainingIn this stage, feeling of guilt is common and trying to blame it on ourselves and questioning selves for things that could have been done different to prevent the loss. A grieving person may bargain or try to negotiate a compromise to ease their pain and try to do anything to not feel the pain of loss. For example, a Hindi friend of mine once wrote a letter to Billy Graham indicating to heal her dying mother from cancer and if the mother lives then she will convert to Christianity. Tha t was a bargain and it did not work.Job is bargaining with God in chapter 1320-21, Only two things do not do to me, and then I will not hide myself from You. Withdraw your Hand far from me. And let not the dread of you view me afraid (The Christian Life Bible). For Job, blaming God and everyone seemed natural due to the fear of taking responsibility for what has happened ( religiontherapy.org). Job wants to put an end to his suffering, but instead he bowed down in humility and trust more in God. Job did not listen to his wifes plea to curse God and to die, but he remained in submission to Gods plan in his life.DepressionAccording to Kubler-Ross, grief becomes deeper in this stage and feelings of emptiness and intense sadness and loss of hope invades life. When bargaining does not help, the reality of depression sets in. This is a noticeable stage as people are down and perplexing about their future. The loss of a loved one is heart breaking and a stage of depression is considered normal and appropriate in a healthy grieving process by Kubler-Ross (grief.com). It shows that the person has at least begun to accept the reality. Job 76 reads, My days are swifter than a wavers shuttle, and are spent without hope. (The Christian Life Bible). Job is facing sadness about the situation that he is facing which is not under his control. Even though Job was depressed he never ran from Gods presence. Job 425-6 reads I have heard of You by the hearing of the ear, But now my eye sees You. Therefore I abhor myself, and repent in dust and ashes (The Christian Life Bible).acceptanceDuring this stage according to Kubler-Ross, the person has accepted the reality of the loss of their loved ones and realizes that fighting is not going to make any difference. The loved one is no more physically present and that it is a abiding loss. Past is gone and a new future is set in front to run the speed up in the absence of the loved one. Job is also in conclusion accepting the fact of his total loss and tries to resolve and come into a trusting relationship with God. In chapter 38 of Job, it displays the fact that Job finally heard from God again. This is an essential step in the grief process to restore relationships and to come in terms with life and meaning to move on with life. Through acceptance, God blessed Job again with more blessings than before and ultimately he regains his strength back. Job 4210 reads And the Lord restored Jobs loses when he prayed for his friends. Indeed the Lord gave Job twice as much as he had before.(The Christian Life Bible).ConclusionFrom the grief model of Kubler-Ross and the story of Job from the Bible it is clear that grief is a natural process that everyone endures at some point of their life. From the theory of Kubler Ross, the author points out that a person may or may not go through all the stages during a grieving process and the duration may not be the same and will depend on how one handles grief in their life. The com ponent of cartel is not central to Kubler-Rosss grieving process. Job responds to his grieving situations as a normal person would respond but his tremendous faith in God enables him to overcome all obstacles and regain his joy in life. His faith alone in God carried him through much(prenominal) devastating times.This understanding can become a tremendous source of strength when we find ourselves facing the unthinkable. Job was a man of great integrity who loved the Lord deeply and his faith was genuine, personal and deep. grieve is a personal experience and how a person grieves depends on their coping style, faith and the nature of loss. It is important to take care of the physical and emotional needs during a grieving process. open(a) grief can lead to serious consequences in life that can create health problems such as depression, anxiety and substance abuse (helpguide.org). The grieving process takes time and healing happens gradually. Whatever grief a person experiences, it is important to be patient and allow the process to unfold naturally and not to be forced or hurried.ReferencesBiblical Answers for Grief. Faith Therapy. Retrieved fromhttp//www.faiththerapy.org/Grief%20Topic.htmlCoping with Grief and Loss. Understanding the Grieving Process. Retrieved fromhttp//www.helpguide.org/mental/grief_loss.htmKubler-Ross Five Stages Model. Retrieved fromhttp//www.change-management-coach.com/kubler-ross.htmlRoy, A. (1991). The Book of Job A Grief and Human Development Interpretation.Journal of trust and Health, 30(2). Retrieved fromhttp//link.springer.com/article/10.1007%2FBF00988704The Five Stages of Grief. Elisabeth Kubler-Ross David Kessler. Retrieved fromhttp//grief.com/the-five-stages-of-grief/The Christian Life Bible (1998). Thomas Nelson Publishers.

Little boy crying by Mervin Morris Essay Example for Free

short(p) boy weeping by Mervin Morris EssayMervin Morris writes Little boy crying making reference to the blood surrounded by a kid and an adult, who in this expression is his don.Throughout the poem different feelings and emotions are expressed, not only of the child moreover also of the man. The humble boy turned his recently relaxed face into tight because of that truehearted slap struck his guilty grow gave him. But despite the fact that the kid took his father as a grim giant because of collision him, this mans intention was not to make him suffer of pain or anything like that it was just an unwanted but necessary little punishment, perhaps for a prank or misbehaviour. In fact the father tangle guilty and full of sorrow.Mervin introduces an allegory of a rather famous story called Jack and the beanstalk. The child imagined his father as an ogre, who climbed a huge tree. He hates him. He imagined himself chopping clean the tree hes scrambling down or plotting deep er pits to hollow him, as it happens in Jack and the beanstalk.The relationship between the three-year-old full of frustration child and the adult seems to be bursting of complications because the kid is quite capricious and the man has to punish him, so that he run acrosss not to do whatsoever he wants without evaluating the consequences before. But he cannot understand, not yet how his easy tears affect his father who is wish to curb boys sadness.Even though an ogre can punish you, you know that he loves you and that you have to learn the lessons from him, because you know, very deep inside, that ogre is your father. That last sentence can summaries the moral of the poem.This particular poem uses nomenclature to make the reader feel he or she is seeing it, or being part of it the quick slap struck, this last sentence is composed of monosyllabic words that imitate the sound of the hit. An otherwise theoretical account of this trying the reader to feel part of the poem is the use of the you it is a kind of conversation between the writer and the reader. Other images that facilitate this process are made by the use of words or phrases suggesting movement or sound, like chopping and scrambling down.But in this poem is not all about the kid, and his feelings, the other character has a very important role. He has to pret stop over being something is not behind that cover there is a man who suffers the situation more that the kid, but he has to be seen as a strict authority, as any parent must.This poem reflects nothing but the truth of an ordinary relationship between any father and his son during the growing and maturing process of the kid but it does not end there in the last paragraph, which is also the last line, there is a nine words pertinacious sentence emphasized by being left alone, that carries a moral in it you must not make a plaything of the rain. This is a metaphor that could be translated as you must not cry just because (the rain represents the tears).

Strategic Information System Planning Essay Example for Free

Strategic Information System intend EssayStrategic Information System grooming is imperative in billet supplying because potents cannot bewilder competitive in both the short term and the long term geological periods without them. Tamir, Seev, Moshe, and Chanan (2010, p. 18) writes that in circumspection of a theatre, Strategic Information System Planning (SISP) is imperative and is the roadmap to ensuring that Information Technology activities are congruent with those of the slackening of the scheme and its evolving needs.The authors define Strategic Information System Planning as a mien of strategical thinking through which an organization establishes the most enviable Information System platform to practice and put into effect long-term Information Technology activities and policies (Tamir et, al. p 18). Therefore, Sabherwal and Chau (2003, p. 12) concurs with Tamir et, al. by referring to SISP as a performer through which a riotous can assure its Information Technology functions are congruent to the trues emerging strategies and needs at the present and the future.The author writes that it is the increasing popularity of IT in the late 20the coke and the need for enterprises to control their IT framework that has made SISP to become a critical tool in management. accord to Sabherwal et. al. , in order for SISP to succeed, the firm must align with business planning. Henry, Albert, and Cidambi (2003, pp. 202) in their phrase writes that SISP has in the novel pat become a tool of concern to almost every Information systems and business executives and the leg to which it is applied in management affects the business considerably.In his research study, the author focused on the effectualness and comprehensiveness of the planning phases applied in SISP. He defines SISP as the means through which a firm establishes an assortment of computer-based functions to facilitate the firm accomplish the pay off goals and objectives. Furthermor e he says that SISP is an elaborate and multifaceted caboodle of definite interconnected activities or tasks.In the same regard, Fredrickson and Mitchell (1984, pp. 05) notes that SISP as comprehensive IT mechanism that a firm incorporates into its management strategies and in a precise manner he has referred to SISP as the degree to which a firm endeavors to be inclusive and exhaustive in formulating and incorporating IT-based policies in its strategic decisions. Subsequently, the authors have continued to say that SISP as a form of planning is subject to less or more comprehensiveness and this is normall(a)y exemplified in evaluations of vital SISP characteristics that comprises of involvement of both the management and users as well as the application of IS resources and planning.Doherty, Marples, and Suhaimi (1999, pp. 270) have referred to SISP as the application of the current and continuing activities that facilitates an organization formulate prioritized policies in regard to IS advancement. Therefore, functions are selected for their grouping to set business objectives as well as their ability to produce considerable impact on a firms competitive positioning. Subsequently, XXX writes that SISP encompasses looking for applications that provide impact highly on the organization and place it in a more competitive commercialise advantage compared to other competitors.Hence, time incorporating a range of works from other authors, Doherty et. al defines SISP as . process of identifying a portfolio of computer-based applications. (1999, p. 263). Henry and Albert (2006, pp. 482) in their article notes that the continuing uncertainty brought about by advancements in Information Technology has made comprehensive planning process to become a vital tool. Besides, he writes that SISP facilitates firms to execute calculated business planning which in his view is a learning process.The author seems in his work has cited Doherty et. al (1999) and Henry et. l. (2 003) and agrees with their definition of SISP. Additionally, he says that SISP can be referred to as the procedures of partly ordered steps geared towards achieving set objectives. Quoting Mentaz, he says that SISP entails a set of cross tasks and phases requiring substantial management coordination. Kunnathur and Zhengzhong (2001, p. 424) while focusing on the success of Information Systems Planning in public institutions in China notes that SISP is a cluster of resource intense functions with the probability of reaping gains from the business planning process.Thus, it facilitates firms to restructure internal processes and achieve competitive advantage. Finally, Segars and Grover (1998, p. 140) in their work have defined SISP with celebrate to its key success instruments which include alignment, cooperation, analysis, and correctd planning capabilities. They have argued that these factors help to incorporate IT in formulating management strategies. SWOT Analysis SWOT analysis i s and continues to be a critical factor in strategic planning process in every business strategic planning as it establishes the strengths, weaknesses, opportunities and threats that it faces.In particular organizations that are embracing the advancements of Information Technology, such as Australias Perisher Blue, have to incorporate SWOT analysis. prototypic, the attach to has acknowledged in its strategic vision for IT role that for it to considerably increase service delivery, it has to computerize all its systems. This pull up stakes come in handy at improving accessibility of customers ten-fold. Considering its previous experiences, automation of systems has to be done corresponding to large influx of customers. This forms the basis for the formulation and integration of strategic plan by the alliance and carrying out of a SWOT analysis.Its strategic plan is spread over a period of 10-15 years in ensuring a robust business growth. Perisher Blue has to initially assess its internal surround which in other words represents the prevailing strengths and weaknesses. The strengths of Perisher Blue vary according to various aspects and in the linguistic context of its reference. First the company is strategically hardened on the Australian Snow Mountains a tourist termination of interest- with exclusive possession of Perisher Valley, Smiggin Holes, Blue Cow, and Guthega. Thus, it is well positioned in the market or else it has a sizeable market share in terms of geography.The only input required is to develop this market by linking all the four tour sites and coming-up with different packages to cater for a wide range of customers. The latter can be argued to be strength in that on that point are many types of visitors to the resort ranging from alpine skiers, snowboarders, cross plain skiers, snow players, and holiday makers. Although the company in a very lucrative business, it faces a number of weaknesses. First it has failed from the past experience to link up resorts in a manner that there is coherence and accordance in service delivery.For the company to overcome this it needs to develop a becoming infrastructure in terms of transport lifts- and communication by computerizing its systems -such that delay-time in clearing visitors is reduced. Centralizing the overall management while still maintaining the autonomy of individual resorts will improve efficiency. The company also fails at the moment in provisioning for other supportive services for instance toilets, mountain restaurants, and proper management of the environment within the resorts.Conversely, there exists lucrative business opportunities for the company in the future but to exploit them, it has top formulate proper strategic plan and implement it to the maximum. First, the company is in a market position and geographically located to enjoy massive in number of visitors to the resort at all seasons and in particular the winter season. Besides, it is in winter th at all types of visitors as previously stated that flocks the resort. To maximize such opportunity will require employment of robust, fast, and accessible IT framework to improve efficiency.This has to parallel to construction and/or provision of additive facilities or services to the customers that conform top modern technology. Besides, proper marketing and advertising of its packaged products will come in handy at increasing the companys market base. Majority of these recommendations are intertwined because the implementation of strategy will have a direct impact on the other which is beneficial. To improve the management of the resorts and service delivery, contacting independent managements for every resort as well as outsourcing for provision of near services may be necessary.For instance, the services may include catering, accommodation, installation and maintenance of a computerized system. The exist item in the SWOT analysis for Perisher Blue would entail establishing pr obable threats that it may face in the future. Such threats may be posed by its competitors, climatic change, advancements in technology, and or management of the full(a) company. If the company automates or computerizes the system used in service delivery, it then means that it has to keep footmark with technological advancements in updating the system regularly.Besides, this calls hiring trained personnel hence incurring financial costs. Besides, the company becomes pre-disposed to system failures especially in high seasons. Another threat comes about as a consequence of contracting independent resort managements. The company will not be the overall authority and in case of mismanagement, financial losses will impact heavily. Besides, expansion in terms of services or facilities provisioned means a greater responsibility to the management and thus it may not be opened of rendering quality services anymore.

FLOATEA company Essay Example for Free

FLOATEA go with Essay1. Executive SummaryFLOATEA community was founded in Manila, Philippines in 2013 by Joseph Ventinilla, Shi Gerard, Grace Cervantes and Eddie Velizano, with the vision to educate the consumers about fine draw tea leaf leafs. FLOATEA is an constitution that offers different variants of milk teas that will indue you extraordinary consider. Separating it from the other pearl milk tea shops, FLOATEA (Float internal-combustion engine Cream + milk afternoon tea) is an extraordinary kind of pearl milk tea because of its unusual delicious taste. A freshly brewed tea with the best drinking glass cream topping mixed with your favorite flavors. It is a cabal of creamy shabu cream, sweet, and salty that will balance the right sweet spot.We serve milk teas such(prenominal) as winter melon milk tea, caramel milk tea, strawberry milk tea, chocolate milk tea, and vanilla milk tea. These flavors of ours will give each individual a taste that will never be forgot ten. We excessively cater the best ice cream flavors as a topping for the preferred milk tea. We provide HEALTHYLICIOUS and SWEETYLICIOUS ice cream flavors.Our position in the commercialize nursing home is based on the route our fruit is macrocosm defined by our consumers calculateing the important factors such as price, quality, harvest-time class, and application. FLOATEA overly consider the relationship marketing that aims delight rather than satisfaction. FLOATEA targets kids (middle to college class) who had a slap-up desire of thirst to purchase subsidy milk teas. It also targeted the ones who be often visiting to the place of Bonifacio steep Street like family, couples that go at that place for dating.2. Current foodstuffing SituationThe global tea production growth rate in 2006 was more than 3% to reach anestimated 3.6 million. The expansion was mainly due to record crops in China, Viet Nam and India. Production in China increased 9.5% over the record in 2005, to 1.05 million. in 2006, through and through Government policies to increase untaught household incomes. Expansion of 28 percent in Viet Nam gave an make of 133,000 as tea bushes reached optimum yields. India had a 3% increase in harvest output of 945,000 for the year. This growth offset other major countries, Kenya and Sri Lanka, where output declined by 6 and 1.6%, respectively.The milk tea craze continues to grow in the Philippines, as a settlement of the rapid expansion of kiosks selling milk tea. These include flaws such as Gong Cha and Cha Time. These outlets have saucy the market and are capturing students and young skippers as their consumer base. Due to the introduction of these chained foodservice outlets, Filipino consumers are being exposed to more tea flavours and variants, further increasing the sophistication of the market. Unilever Philippines Inc had an over all value share of close 25% in 2012, and was the leading brand manufacturer in tea through its popu lar brand Lipton, one of the first tea brands in the country. Unilever Philippines Inc produces a wide variety of teas, covering black, fruit/herbal, spurt and instant tea. Its affordable prices and strong distribution make it a popular choice among consumers.milk tea is likely to grow even more over the forecast period. Instant tea, in particular, has minimal acumen in the market. It is priced on a par with instant umber, giving it the potential to compete with instant coffee brands. With the right marketing and promotions, and improved distribution, it could take some market share from instant coffee.3. Threats and Opportunities analysis modernistic services help FLOATEA to better meet their customers needs. These services tail assembly FLOATEAs commercial enterprise and diversify their customer base. New technology helps FLOATEA to better meet their customers needs with brisk and improved products and services. Technology also contours competitive barriers against rivals. New products canister help FLOATEA to expand their business and mutation their customer base.They have a strong competitors and their threats are the Zen Teas, Infinitea, Chat time and other milk tea beverages. Infinitea serves a wide variety of tasty and refreshing authentic pearl milk tea drinks for all you fanatics out there. Guaranteed made from 100% freshly brewed loose-leaf teas of high quality for an overall healthier life style. Chatime is the coterminous trend in beverages. A unique Tea concept that is dedicated to make Tea a healthier, refreshing and fun alternative to Coffee. Unlike the traditional Tea houses in the Far East, Chatime is making large(p) inroad in marketing tea to the mass populace. Chatime opened its first outlet in the year 2005 in Taiwan and also the number of stores which is approaching to 1000 in 80 cities in four continents worldwide. You can now find Chatime in the US, Canada, Australia, Taiwan, China, Malaysia, Indonesia, Philippines, Vietnam, S ingapore, UK and India.4. Objectives and IssuesMarketing ObjectiveTo offer consumer best health advantage through FLOATEA.To establish as market leader in herbal tea industryTo enable FLOATEA to satisfy, carry out the consumers personality lifestyleTo increase FLOATEA popularity as an icon in Tea product.Issue AnalysisMain issues that should be addressed in the Action PlanCompany needs to gain sustain in the market placeAggressive promotion efforts to establish brand name and gain market share5. Marketing StrategySeparating it from the other pearl milk tea shops, FLOATEA (Float Ice Cream + Milk Tea) is an extraordinary kind of pearl milk tea because of its unusual delicious taste. A freshly brewed tea with the best ice cream topping mixed with your favorite flavors. It is a combination of creamy ice cream, sweet,and salty that will balance the right sweet spot.Our position in the market is based on the way our product is being defined by our consumers considering the important fa ctors such as price, quality, product class, and application. FLOATEA also consider the relationship marketing that aims delight rather than satisfaction. Floatea target middle class (middle to college class), young professional ( impertinent graduates), and professional ( resolveing stage). And most especially those plenty who are come up and often there at the place dating and visiting. Floatea also has targeted the nation who are Milk Tea lovers who want to experience and try something new about Milk Tea. Also, Floatea has targeted people who love ice cream. Milk Tea and ice cream all in one.Service StrategyOur strategy would be, were going to launch in our branch a mini-museum at heart where in people who go there would be entertain and educate about milk teas and ice creams.We think of putting a creativity side where in people can put or post whatever they want to say. They can draw and write on the post it and post it on our walls with different kinds of colours of paper. Were going to put entertainment side where there is a playstation and xbox Kinect wherein they can play for forfeit when they steal FLOATEA from us.Pricing StrategyOur pricing type is value-based pricing that is based on the customers perceived value of our product depending on the quality and service we could offer to them. We believe that our product is competent enough to be one of the best and delicious milk teas that they could ever experience. progress StrategyPromotion in Bonifacio High Street (BHS)We will promote our product in Bonifacio High Street by spreading the news in the social net workings sites about our product. Also, for the first day, the first 30 customers will have the floatea for free. We will be giving out flyers starting in the malls Market Market and SM Aura, and from Serendra to the other pass waterings in Bonifacio High Street. Other than that, we will be posting short image of our product together with the other information aboutit in the social net working sites.We will also be having our own website for further information.DemographicFloatea target middle class (middle to college class), young professional (new graduates), and professional (working stage) who had great desire of thirst to purchase premium milk teas. And most especially those people who are near and often there at the place dating and visiting.PsychographicOn the basis of psychographic, Floatea has targeted the people who are Milk Tea lovers who wants to experience and try something new about Milk Tea. Also, Floatea has targeted people who loves ice cream. Milk Tea and ice cream all in oneTechnographicPeople who uses social-networking sites like Facebook, and Twitter.Market positioningWe are positioning the floatea as the most catchy and unusual taste, and would provide the unforgettable experience to each and either customer. As we serve the unique teas that brazenly gets the creamiest ice cream on top of milk tea. notwithstanding flexible to be adjusted th e taste bt adding or to lessen its toppings by customers own choice.Target pieceCustomer NeedsBenefitsMiddle class ( middle to college) consumer marketSatisfactionUnique drinking experienceSocial belongingPriceSocial standingPremium priceGood looking freshYoung professional ( new graduates) Business MarketSatisfactionTo remove stress in workUnique drinking experienceEasy to take outQualityRefreshingProfessional ( working stage) Business MarketSatisfactionTo remove stress in workTo relaxHealthy lifestyleHealthier than soft drinksConvenientNutritional informationQualityHealthier alternative to heavy gelt6. Action Programs2013JanuaryFirst week of January start of a New Year our first branch and product FLOATEA will be open to people on Bonifacio High Street on 7th roadway near Market Market, SM Aura and other restaurants there. Will be also giving free milk teas with any flavours they want for the first 30 costumers.FebruaryOur company would start providing advertisements for our consumers especially our target market to attract them of our product. Will be giving out flyers and promos away from us to advertise and let them accredit about us.MarchWe launch in our branch a mini-museum inside where in people who go there would be entertain and educate about milk teas and ice creams.AprilWe would be holding a bazaar convention that gives away prizes from raffle draws, special discounts for dealers, and partnerships to companies. An addition in advertisement will also be made where target market.MayWe will be having our own website for advertisement and will give out flyers and posters directly to our possible buyers and consumers.JuneWe innovate our main branch and put entertainment side where there is a playstation and xbox Kinect wherein they can play for free when they buy FLOATEA from us.JulyBecause many buyers and people go to our place we build a second floor for our customers to have more space to stay and chill in when they buy milk tea from us.AugustW e think of putting a creativity side where in people can put or post whatever they want to say. They can draw and write on the post it and post it on our walls with different kinds of colours of paper.SeptemberWe put a drive thru for people who are in a hurry and buy FLOATEA without leaving their carsOctoberAfter innovation, we expand our FLOATEA business and build more branches to different places in Pasig, Mandaluyong, Makati and Manila. In different branches they have their own theme and marketing strategy.NovemeberWe throw to have our own brand Ambassador which would be Kuya Kim, Matteo Guidicelli and Sarah Geronimo for their outstanding know about health, lifestyle and popularity. Because of this our product will be more known for people and we will be adverstide in tv and commercials. declination January 2014We prepare and countdown for our 1 year anniversary in our main branch and will be having a programs such as activities, games, education talk and teaching about milk te as and healthy living trance having a free FLOATEA for everyone for the first 100 customers7. ControlsMarketing managers of FLOATEA are encouraged to re-examine their goals and objectives on a bi-weekly basis and assess success and shortcomings. Based on their evaluation results, they are encouraged to make abstract changes to drive the company forward. Each objective in this plan is smart, and should be evaluated monthly to see if the company and marketing program is on track to achieve it.

Family Story Essay Example for Free

Family Story look forJayla had a difficult baby birdhood that kept her busy. She was an African American girl living with a operative class family. She had problems with her family which thus far increased when her parents ref utilize to buy her vegetarian meals. She secure didnt like the taste of meat. She had a child at 16 and was forced to raise the child on her own. It was an untimely pregnancy like 88% of teen births in the US. When she was 14, she notion she had found the love of her life in a classmate of hers named Jaylin. She thought that he would help he forget about the troubled relationship with her parents which she had formerly tried by using alcohol.These risk factors increased the chance that she would get engaged in archaean sex. The relationship was not as great as she had thought. It showed the exchange theory when her boyfri remnant paid less costs in the relationship and got to a greater extent rewards which was the opposite for Jayla. This caused he r to fool dependency issues with him. One of the rewards for Jaylin was sex. Jayla had sex because of a threat to end the relationship because she grew so attached to him that she would rather have sex than have him leave her.They only used barriers like condoms to protect her against pregnancy. She didnt have as a great deal of a problem with having it after(prenominal) a while because she was told by her parents if she was going to have sex to use protection which is common for most parents. Their attitudes exhibit the permissiveness with affection category of Ira Reiss four categories. In August Jaya gave birth to her daughter who she named rain because the rain was the only thing that seemed to calm her down after a long fight with her parents.This do Rain a part of the 39. % of un unify births in the US. After Rain was born, it didnt get some(prenominal) easier for Jayla. Her m other(a) had forced her to take care of the child on her own without any help from other famil y. She was forced to drop out of high school to take care of Rain. Shortly after better-looking birth, Jaylin left because he said it was too much work for him to be a father. This left Jayla devastated and do her angiotensin-converting enzyme of the 9. 9 million single mothers in the US. She faced responsibility overload trying to have enough money to pay for Rains needs as a child.She also had to bonk with emotional overload because she didnt have enough time to focus on her own needs. She dealt with toil overload because she had to do the work of two parents almost by herself. She started going to church with Rain which is where she garbled her dependency issues and it helped her refrain from sexual activity. This also made her mind more expressive which is the norm for females. Aidens childhood was also troubled. He was an only child who lived with a fairly wealthy family. His parents focused more on their work than they did on him.Also the family was moving constantly fro m place to place because of his fathers job. Aiden never had enough time to make close friendships with people because of this frequent moving around. Both of these factors caused him to beget emotional loneliness which is fewer intimate relationships than desired. This loneliness made him focus on people and their re exploits which arouse him. His mind mainly focused on logic and reasoning which is the average for males. When he went to college he started his studies in sociology to continue his interest in the fundamental interactions between people.This loneliness went away during college when he started going to church and interacted with cuss Christians. This church was where he met Jayla. When Jayla and Aiden met, they both could feel a connection between them. It helped their growing relationship that they were both androgynous which means they take on both feminine and masculine traits. This is because it increased their intimacy with more love, affection, and attachment to one another. They got married two and a half years after they started dating. This early spousal relationship is quite rare nowadays.Their gender roles in the family skewed some from traditional views. Both of them helped raised the children, worked for a living, and took care of the trailer. The fact that both of the parents worked made it unlike a monolithic family. Jayla wanted to extend the family early because she wanted to have children while she had healthy eggs and have more energy to keep up with them. Her fertility was better because she was a vegetarian so it increased by eating proteins from plants and not animals. Eleven months after they were married Jayla gave birth to her second child, a baby boy named Kyle.Their relationship didnt come without its theatrical role of problems. A while into their relationship they noticed people border patrolling against them. People were treating them like they were ab habitual just because they were an interracial couple. Their relationship seemed even more abnormal because it was a white man with a cruddy woman. Later on, Aiden was arrested for assault on Jaylas supervisor for sexually harassing her. Her supervisor was not charged with anything because curse is in the eye of the beholder and co-workers saw no harm in what the supervisor was doing.They just believed that Aiden was overreacting. charge worse, he lost his job as a researcher at a local university because of that. Fortunately, Jayla had finish her GED a month before this happened and was starting a full-time job to replace her part-time one. plot of land Aiden was looking for a job, the systems theory started showing in the family. The family could not go eat out as much, everyone had to eat less expensive food, be careful how many resources they used, and buy fewer luxuries.Early in their marriage while Kyle was still very young Jayla and Aiden had intimacy problems because they forgot that they were partners before they were parents. (Pierce) They had gotten so caught up in taking care of their children that they lost sight of their own relationship with one another. They overcame this obstacle after a while. Despite their problems, Jayla and Aiden grew even closer together. They lived in what Levinger described as a full-shell marriage that was fulfilling and strong. They showed the symbolic interaction theory by being able to interpret each others verbal and non-verbal symbols to one another.For example, they knew when each other was in the mood by Aiden wanting to go to bed early and Jayla voluminous her hair around her finger and constantly looking at Aiden with a smile. They would have the occasional argument, exactly it never became anything serious. Their arguments were never seen as a problem because it is a myth that a happily married couple doesnt have conflict. They indulged in what they didnt have in common as much as what they had in common. They were both surprised by how different their dreams w ere. Aidens dreams were more like action films while Jaylas focused more on love and family.It made for very interesting conversations in their day-to-day lives. Raising children and getting older posed some adventures of its own. Both children were raised in the normal behaviors for their sex. Rain was given dolls to play with including baby dolls allowed her to pretend to be a mother. Kyle, on the other hand, was advance to play outside and his scrapes and bruises were not treated like a big deal which toughened him up. remainder from within the family expanded with grandchildren because, as Durkheim says, it had become more heterogeneous.The family became more of a group of diverse individuals. Jayla was disappoint that Rain had a child before getting married which is a risk factor for a child born to a teen mother. Jayla was relieved that the father stayed with her and eventually married her. As they got even older, Aiden had to start using Viagra because his refractory perio d was getting to be too long that he could not have sex with Jayla as frequently as they both wanted. Though they both had their contribution of problems, they had a very long and successful marriage. Both of them lived well into their eighties, happy and in love.

Social Identity Theory Essay Example for Free

Social Identity theory EssayAlthough there are some members of the IMML concourse that are as foreign to us as the BBAs, we feel more comfortable working with IMMLs because they have the same behavioural characteristics as us, as wellhead as sharing common goals. Tajfel suggests that a reason for this is the need to treat the ag root wordings values as our own. Examples of this involve the aim of finding a placement or business school in our respective countries, with a well respected degree in a relatively unique course from a known university. Concerns about placements cross lecture boundaries, and unites all IMMLs. A group thinks and behaves in characteristically design team ways3. This supports the accessible identity theory of when IMML first attended the Organizational Behaviour lecture of semester 2 with Kate McArdle. end-to-end the past 2 years it has become acceptable to enter the management classes late, strolling slowly to the seat and blush talking or wavi ng to friends while the class has already started. However, when Kate McArdle started teaching the course this norm was non acceptable to her.By trying to change the group norm (apologising if late), IMML had temporarily modified their behaviour the play of students being late was reduced, and if they were late they apologised out of courtesy to the entire class. However, when Foster Fei started teaching the class in Week 5, IMML reverted back to their initial behaviour. We can thus say that in this case it is difficult, almost impossible, for the nonage to impose a change on a majority, especially if that norm has had time to evolve for 2 years.If a group majority were to accept the bracing group norm, they must all con ground level to the new norm. In summary we can say that because the majority of the IMML course was not convinced of the necessity of being on time, Kate McArdle only changed the group norm temporarily. * FIMML. GIMML. SPIMML. check to Tajfel in order to evalu ate their own eyeshot and abilities, individuals not only discriminate themselves to other individuals with whom they interact, but besides compare their own group with resembling and distinct, out groups.4 After the exam results were released, one characteristic of the members in FIMML was that they then tried to compare their results with others in their pocket-sized seminar group, and secondly in a more general way against the other language groups. This comparison produced concrete (if biased i. e. ask the people you know will have the results to back up your stereotypes and our assertions of other groups) evidence to reinforce the stereotypes of the other groups and emphasizes our opinion of our group being superior.This minimises the perceived difference in the in-group (seminar B) and maximises the difference from the out-group (IMML as a whole) Cross theory character One student, set upon*, who joined group B at its formation was fluent in french. At the start of the year he r often in class, offered answers almost constantly and talked very quickly. This was not very well received by the group at first. The student realised this and decided to answer only when no one else did. According to Tajfel this was so that others could have a chance.Harry sacrificed his own interests for the good of the group as a whole. This shows how Harry moved from thinking individually (personal identity), doing what benefited him, to feeling and thinking as a representative of a group. This also complies with Aschs theory about how groups influence individual attitudes and behaviour. Observing norms is of such benefit to us that we are brisk to suppress any personal desires and are thus willing to limit our individual freedom and indorse by them5.Harry therefore supports both the theory of Tajfel as well as Aschs. As a second example of this we refer to an IMML Spanish student, Steve*, who came into the IMML French group in the second year. The French group fel t that the new student was violating pivotal norms of our group. Such norms were speaking a lot during the classes criticising teachers and overtly expressing his opinions without pickings others opinions into consideration.His norms could either derive from the norms he had learned in his first year in the Spanish group, or due to his individual differences that he has gained through his culture, since his French nationality is exceptional to that of the group. After being in the French IMML group for a few weeks, there was tension between the new student and his language group, whereas the seminar group B didnt seem affected by the new presence because the new student was not in the same group. This example disproves Aschs theory.The new student didnt conform to the group pressure put upon him. In our opinion, his appreciation and actions were not affected, thus far when the group vocalised their general disagreement to him being there. Neither did the group break up as a result of this. * Small (formal informal) Groups In this section of the essay we will use the example of Steve again because he is relevant for this part as well. However, we will do this in the context of small informal or formal groups looking at it from a whole different angle.As keen-sighted as individuals see themselves as more important than the group, then the latter cannot function effectively. 6 Steve association the French group lowered our self-awareness and heightened our group awareness. The group has had no influence over his behaviour and showed rage to him by for example sighing or laughing when he talks. This is the case even now, 6 months after his orgasm into FIMML. He did not adapt to the norm of the group. Perhaps this insinuates that Steve does not see IMML as one of the groups that form his social identity.In this way he would not be influenced by the group, conform to it or assay to convert the group to his way of thinking as it bears little or no importance on his self concept, and furthermore his social identity. In not recognising IMML as a key part of this social identity he does not feel that it is necessary to conform to the behaviour. Steves action supports Tajfels theory as mentioned above. This could be due in part to our perception of his elitist attitude, where he feels superior to the rest, stopping the group from functioning. Group members even left his class.For us to conform to him, we feel that he would have to conform to us first. We could perhaps aspire therefore that naturalized groups do not conform to newcomers, but rather newcomers conform to previously established groups. When he joined seminar group A, he changed the group norms. He had an outspoken personality and his loud sure-footed attitude contradicted the previously quiet oral class. At first this resulted in others leaving the group, but the rest students still did not conform to him and so eventually he was forced to leave. As soon as he left, the othe r group members returned.

Issues and Traditions of Judaism, Christianity, and Islam Essay Example for Free

Issues and Traditions of Judaism, Christianity, and Islam EssayReligion takes on many an(prenominal) different forms and in that respect are several definitions in as many languages used to absorb the practices. For the purposes of this paper, the following basic definition will be used. Religion is the belief in and reverence for a supernatural power or powers regarded as creator and g everywherenor of the universe. Also, a personal or institutionalized system grounded in such belief and worship (Company, 2000). This paper will examine three major(ip) religions of directly Judaism, Christianity, and Islam.An attempt will be made to identify the top two current issues each(prenominal) religion faces as well as look at two inviolable traditions and study the entailment and major characteristics of each. Judaism Judaism is mo nonheistic in nature and has been described as a religion, a race, a culture, and a nation. All of these descriptions have rough validity to them n evertheless Judaism is best described by some(prenominal) as an extended family (Rich, 2006). This extended family consists of four movements Reform, Conservative, Orthodox, and Reconstructionist.All of which, notwithstanding find themselves victims of discrimination known as antisemitism which is based on stereotypes and myths and often invokes the belief that Jews have extraordinary influence with which they conspire to harm or control society. For those Jews living in the Middle East there is also the very real peril and threats from a powerful country possibly in possession of nuclear weapons. The president of Iran threatened them publicly with annihilation. Discrimination and threats of violence Jews are a very real part of Jewish life but there are estimable as many positive popular time reward traditions that exists still today. one(a) of which is the wedding tradition. The tradition begins with the husband signing a Ketabuh, the grooms marital contractual obligation to t he bride. The groom is then led to the Chuppah, a tarp this symbolizes their future home together. The bride is led in with singing and dances and then she roundabouts the groom s fifty-fifty and comes to stand to the right of him. After several additional steps the marriage is blessed and ends in a wedding feast. Another Jewish tradition performed prior to Yom Kippur is called the service of kapparot. The practice was first discussed at the beginning of the ninth century.It was believed that the sins of an individual could be transferred to a fowl, a tool for men and a hen for women. The fowl was to be held over the head and swung in a circle three times while the following was spoken This is my exchange, my substitute, my atonement this rooster (or hen) shall go to its death, but I shall go to a good, long life, and to peace. (Schwartz, 2009) The fowl was then donated to the poor and hoped to take on any ill luck that might have occurred to the one who took part in the ritua l. The primary sacred text edition used by the Jews is the Torah.Christianity is currently noted to be the largest religion in the world today, with around two billion followers. Christian beliefs center on the life, death, burial, and resurrection of Jesus Christ as the son of God. Jesus teachings focused on the dry land of God, love of God, and love of one another. Today there are many different views his teachings and the substance of some forms of love. One of the most controversial topics in the faith today is that of practicing homosexuality. The Christian bible stems from the Jewish sacred text which banned homosexuality of any kind.The bible even talks of God destroying two cities over homosexual behavior (Clark, 2009). Today many leaders condone the behavior and some are even practicing it themselves. While homosexuality may serve as a religious divider here in the U. S. , persecution is served cold as a divisionary disabling tactic abroad. It is the number one issue ve neering many Christians today, outright discrimination as in the case with Jews as mentioned earlier. In countries such as Iraq, Afghanistan, China, Saudi Arabia, and others Christians are being martyred because of their refusal to denounce Christianity.Everyday there are approximately 465 people killed because they will not give up their faith in Jesus (Dearmore, 2009). Most Christians in the U. S. attend a church service of some kind one to three times a week. This is a time honored tradition, just as the wedding tradition is in Judaism. The reason behind this is to participate in a time of fellowship with one another. Normally, the tradition includes worship service, private and corporate prayer, the study and reading of scriptures, and order of tithes and offerings. There is also the coming together for celebration of special holidays.The most big Christian holiday is Easter, the celebration of the resurrection of Christ and Christmas the celebration of his birth. Christian practices differ by denomination. Easter is a central constitution for most if not all denominations. The origin of the denomination Easter is not certain but it was belike derived from Estre, an Anglo-Saxon goddess of spring (Dreamweaver, 2009). It is a celebration of the central event of the Christian faith, the belief that Jesus pink wine from the dead on the third day following his death and burial.It is the oldest Christian holiday and the most important day of the church year. There is evidence that the resurrection used to be celebrated every Sunday until some point in the first two centuries when it was agreed to move it to once a year. The sacred text of Christianity is the Bible. Islam The Islamic religion is monotheistic in nature they follow one God named Allah. The primary meaning of Islam is peace and the prime message is the Unity of God. Islam identifies Jesus and John the Baptist as prophets. They also believe that there will be no other prophet after the prop het Muhammad.One of the primary concerns facing the Muslim community still today is retribution after the terrorists attacks of 11 Sept 2001. Many Islamic followers faced discrimination on all fronts because of the fear of their culture and religious stereotyping (Clark, 2009). The attacks on American soil left a scary imprint of terror in the minds and hearts of many. The media portrayal added burn to the fire and did nothing to ease the tensions caused by the scary pictures of death left behind. Unfortunately, there is also the represent with fundamentalist ideology and division among their own religious sects.Some groups are teaching others to hate Jews, Christians, and Americans as well as others. In the midst of this hate is a tradition of peace and goodwill towards others. One of the most important traditions is the observance of the Five Pillars of Islam. This involves witnessing to the fact that there is none worthy of worship pull Allah. The second pillar is Salat, facin g toward Mecca, the Holy Land of Muhammad, five times a day and kneel in prayer. The third pillar is Alms giving, which encompasses giving charitably to other Muslims. The fourth is the performance of a travel to Mecca at least once in their lifetime.Last is to observe fasting during Ramadan. Muslims normally worship in Mosque they kneel prostrate on small prayer rugs. The rugs may look to be small oriental person carpets. Muslims kneel as a sign of humility before God. There is only one destiny that the place of prayer be clean. The rug is approximately one meter in length just long enough for an adult to fit on comfortably. When prayer time comes the rug is placed on the ground with the top pointed in the direction of Mecca, Saudi Arabia. After prayer the rug is immediately folded and repose away until next time.The Arabic word for a prayer rug is sajada, which comes from the same root word (SJD) as masjed (mosque) and sujud (prostration) (Huda, What are prayer rugs, and how a re they used by Muslims? ). This paper discussed three major religions of today and two current issues that they face. It also examined the characteristics of some of their valued traditions. Judaism, Christianity, and Islam all have one central writing in common besides the discrimination they all endure they are all monotheistic in nature. They all believe in their own sacred text, their own version of truth.Referenceshttp//islam.about.com/od/prayer/f/prayer_rugs.htmhttp//www.jewfaq.org/judaism.htmhttp//www.jewishvirtuallibrary.org/jsource/Judaism/kapparot.html

The Theory of the Forms as Portrayed Throughout Plato`s Dialogues Essay Example for Free

The opening of the Forms as Portrayed Through come out of the closet Platos Dialogues Es swearPrologue to Platos Theory of FormsPlatos Theory of Forms suggests the dichotomy between the material universe of discourse and the domain of a function of ideas. In the Republic, Plato conductly delineates the difference between the two by first arguing that the material world, or the world which we live in, is non a perfective world and hotshot that is full of error. On the variant hand, the world of ideas is the perfect world. In much(prenominal) world, the Forms populate.The divisions be the perfect entities upon which the structure or the essence of the material objects in the world ar based. That is, the forms serve as the trigger non completely of the physical structure of the objects in the world tho excessively of the legitimate report of social functions apart from their corporeal composition. The forms correspond to the blueprints of the worldly objects. The stock of Plato that the forms atomic number 18 the bases for the essence and, hence, the composition of things consequently implies the competition that the forms film a higher degree of signifi so-and-soce than the worldly objects. Part of the curtilage to this is the nonion that without these forms the check corporeal objects in the material world will non come into existence. Thus, the primacy of the forms is held with signifi earth-closett value throughout the philosophy of Plato.Moreover, Plato argues that superstar throw out non exactly derive the essence of things in the material objects themselves for the reason that these objects do non inherently have in them their essence. Although to a certain degree nonp atomic number 18il may be inclined to seize that the worldly objects adult maleifest the essence they intrinsic entirelyy hold through the practice session of the finger, Plato pretends oppositewise. unmatched reason to this argument is the Platon ic belief that our hotshots heapnot give us a full and accurate count of the nature of things. Though our superstars of perception may nominate us with immediate perception on the objects which argon within the proximity of our consciousness, Plato contends that our senses ar so limited that we cannot actually grasp in full dilate what it is that these objects hold in themselves. Further, even if we atomic number 18 able to sensibly acquire the sensory(a) manifestation of these objects, it corpse that we ar still bereft of the essence of these objects because they do not have in them the essence that provides for the very structure of their existence.However, we must be reminded that Plato suggests that man essentially holds within him the genuine form of acquaintance and the grasp of the world. This is what man elementaryally possesses within him, something which is so intrinsic that it cannot have been originally from beyond man himself. Further, companionship f or Plato is a type of recollection wherein each individual is reminded of the forms through his or her sensory experience of the objects in the world.In his allegory of the counteract, Plato further streng wherefores his claim on the primacy of the forms and the failure of the conventions set forth by the senses to provide us with the cutledge on the essence of things. Citing that human beings be like pris starrs in a cave who have not crackn the reality of the objects that they merely perceive as shadows, Plato goes on to argue that we ought to be hand from such a fixed state. Consequently, once man finds himself liberated from the chains that have tied him plenty inside the cave, he accordingly can begin to ascend out of the cave and into the world orthogonal.The transformation does not easily arrive at a rouse of full realization for the reason that mans eyes will app bently be hurt by the light climax from the sun. Thus, it can be emphasized that Plato suggests that the process of acquiring true cheatledge is one which is not an booming task and may hurt the sensibilities of man. Part of the reason to this is the item that man throughout the course of his carriage has been so acquainted with the seeming getledge of things given to him through convention that he tends to easily consume what is offered by his senses without even beginning to movement the validness of these sensory experiences.Nevertheless(prenominal), Plato holds that our sensory experiences besides hold an initial role in the process of realizing genuine acquaintance. It is through our very experiences that we get immediate understanding of the trial-and-error existence of objects and that these events serve as the starting closure of the off the beaten track(predicate)thest more noble task of obtaining true knowledge beyond the confines of human convention.For the most part of Platos theoretical framework on the essence of objects and the acquisition of true knowle dge, one can begin to assess these concepts in hurt of their validity through logic. That is, if indeed what we atomic number 18 merely able to grasp through sensory experiences argon those which are precisely based on the corporeal existence of objects and not strictly on their essential level, the question remains as to how exactly will we, as human beings, be able to arrive at true knowledge. Or far more primally, the more fundamental question is on how we can be able to even begin the painstaking task of gaining the essence of things.If we are to adopt Platos intrigue in arriving at the understanding of the forms in the world of forms, one should critically assess the measures that must be done and the terminuss that must be met in the long run. Having this as guidance will lessen sensory deterrence to the task of grasping the forms.In conclusion, Platos opening on the distinction between the world of forms and the visible or material world is one which sharply demarcates the limits of the senses. It brings into light the argument that human beings, as essentially endowed with sensory capabilities, cannot escape the error brought forth by the limits of the senses. Nevertheless, even with the imperfectness of mans senses, one has no other starting point in advancing a grander goal than through these basic senses. The world of ideas may or may not actually exist, merely the far more important question is whether indeed the material world cannot provide us the essence of things and that beyond the sense eachthing is in perfect state.Socratic FormsSocrates believes that correct answers to What is F? questions lay out forms forms are the objects of definition where, as we have seen, definitions are real definitions. The ontological correlates of real definitions are real essences, non-linguistic universals that rationalise why things are as they are. Anything that is gold, for example, has the real essence of gold and is gold precisely because it has that real essence. So, as Socrates takes, the one thing by which all Fs are F is a form (Euthyphro 5d15 Meno 72c7). Or again, he says that the form of piety is some one thing, the like in (en Eu. 5d12 cf. Ch. 159a12, 158e7) everything that is pious it is that feature of things by which they are pious.On the billhook I have been suggesting, Socrates offers an epistemic argument for the existence of forms the mishap of knowledge requires interpretation, and this, in turn, requires the existence of formsreal properties and kinds. He as well as offers a metaphysical one over umpteen arguments for the existence of forms the existence of legion(predicate) Fs requires the existence of some one thing, the form of F, in decent of which they are F.iDavid Armstrong has usefully distinguished between realist and semantic one over many arguments.21 Realist one over many arguments posit universals to formulate sameness of nature if a group of objects are all F, they are F in virtue of sharing a genuine quality, the property of F. (A predicate nominalist, by contrast, would say that they are all F because the predicate F is true of them all we need not postulate a genuine property that they all share.) Semantic one over many arguments posits universals to explain the call upings of ecumenical footing and, indeed, universals except are the meanings of those terms. On the account of Socrates that I have provided, he offers not a semantic simply a realist one over many arguments. For, as we have seen, he wants to know not the meanings of general terms, only the properties in virtue of which things are as they are.If forms are properties whose range and nature are determined by explanatory considerations rather than by considerations about meaning, then they are not meanings, if meanings are taken to be something other than properties conceived in realist fashion. except might Socrates view forms as meanings, and take (some) meanings to be properties? He p resumptively would do so if he chooseed a referential opening of meaning.However, it has been cogently argued that Socrates takes the virtue terms to be non-synonymous but co-referential, so he cannot consistently accept a referential theory of meaning.ii But is Socrates inconsistent? Or does he thrustdly view forms not just as properties but overly as meanings, where meanings are taken to be something other than properties? It is difficult to be sure, since he does not discuss semantic questions. But so far as I can see, he does not suggest that forms play any semantic role.iiiIf Socrates relies on a realist one over many arguments, then he presumably takes every property to be a form. To be sure, he does not explicitly say how many forms in that respect are as Aristotle says, Socrates is primarily interested in the virtues. But he neer suggests a principle that restricts forms to a sub home of properties and he sometimes explains why each of the virtues is some one thing, a nd so a form, by appealing to quite heterogeneous sorts of show events.ivAlthough Socrates seems to believe that every property is a form, he is not pull to the view that every predicate designates a form. For, again, forms are explanatory properties, and not every predicate denotes an explanatory property.In addition to suggesting that Socratic forms are universals conceived as explanatory properties, and that on Socrates view knowledge of them is necessary for having any knowledge at all, Aristotle also claims that Socrates did not take forms to be either non- well-founded or fail. I turn now to these claims.One might argue that Aristotle is wrong to say that Socrates did not take forms to be non- sound on the ground that Socrates routinely rejects answers to What is F? questions that are phrased in terms of behavior or action-types. Moreover, at least in the shell of the virtues he seems to favor accounts that are phrased in terms of certain states of the soul and these, it might be thought, are not observable. It might then be tempting to infer that Socrates believes that a correct answer to a What is F? question must specify a non-observable property, a property not definable in observational terms.However, although Socrates regularly rejects answers to What is F? questions that are phrased in observational terms, he never says that they fail because they are so phrased. They fail, as we have seen, because they are too undertake or too broad, or because they are not explanatory but Socrates does not link these failures to the point that the answers are phrased in observational terms.He leaves open the possibility that although the proposed accounts fail, some other account phrased in observational terms might be satisfactory. This, however, is plentiful to vindicate Aristotle if he federal agency barely that Socrates does not explicitly say that forms are non- healthy, and so in that sense is not committed to the claim that they are and that se ems to be all Aristotle manner.vWhat, now, about breakup? Discussions of musical interval are difficult, partly because se paration is used differently by different people. I shall follow Aristotles lead and say that A is go from B just in case A can exist without Bthat is, just in case A can exist whether or not B exists or, identically, just in case A exists independently of B.vi Separation so defined is a modal notion if A is discontinue from B, A can exist whether or not B exists. (Hence A can be separate from B even if A never actually exists when B does not.) Separation so defined is also a relational notion to be separate is al shipway to be separate from something.In the case of forms, the relevant something is sensible particulars (Met. 1086b4, 8).vii So Socratic forms are separate just in case they can exist whether or not at that place are any check sensible particulars. If forms are universals, then to say that they are separate is to say that they can exist unins tantiated by the corresponding sensible particulars.viiiSocrates never explicitly says or denies that forms are separate nor do his ways of characterizing forms seem to commit him one way or the other. He says, for example, that forms are in things (e.g. Eu. 5d12). But to say that forms are in things is barely to say that diverse sensible have them, i.e. have the relevant properties. It does not follow from the fact that sensibles have properties that those properties are not separate, i.e. cannot exist unless some corresponding sensible particulars instantiate them.ix Other evidence seems passablely indeterminate. This, however, is enough to vindicate Aristotles claim that Socrates did not separate universals, i.e. forms, if, as seems to be the case, he heart only that Socrates is not committed to separation.xI close my reciprocation of Socrates by considering two further claims about formsthat they are self-predicative and that they are paradigms. Although Aristotle does not mention these claims in connection with Socrates, they are important in understanding both Plato and also Aristotles criticism of him in the Peri iden and we can get a better grip on Platos version of these claims if we look first at Socrates version.Socrates believes that the form of F cannot be both F and not F that is, it cannot suffer narrow compresence with respect to F-ness. It can avoid being both F and not F in one of two ways by being neither F nor not F, or by being F without also being not F. Although the evidence is meager, Socrates seems to favor the last mentioned option he seems to believe, that is, that the form of piety is pious, the form of referee is just, and so on. He thus seems to accept self-predication (SP), the thesis that any form of F is itself F.xiIt no doubt sounds odd to say that the form of rightness is just, and it may not be correct to do so. But the claim is more intelligible than it may initially appear to be. We have seen that Socrates says tha t various action-types and character-traits are F and not Fendurance, for example, is both gamy and not courageous. He does not mean that endurance is courageous or not courageous in the very same way in which a person might be the property of endurance, for example, does not itself stand firm in battle.Rather, endurance is courageous and not courageous in so far as it explains why some things are courageous and why other things are not.xii Socrates believes, that is, that if x explains ys being F, then x is itself F, though not necessarily in the very same way in which y is F rather, x is (or may be) F in a sui generis way, evidently in virtue of its explanatory role.xiiiWe can understand self-predications along the same lines. Forms are properties the form of justice, for example, is the property of justice. Socrates believes that it is the single feature by which all and only just things are just it is the ultimate initiation or explanation of what is just about just things, a nd it never explains why anything is not just. Socrates does not mean that it is just in the very same way in which Aristides was he means that it is just simply in virtue of its explanatory role.On this view, Socrates has unusually generous criteria for being included in the class of Fs something can be a member of the class of Fs by being the source or explanation of somethings being F in the ordinary way. We might well object to these criteria but they do not commit Socrates to the view that the form of justice, for example, can win moral medals.xivOn behalf of this account of self-predication, it is price noting that we readily predicate (e.g.) justice in the ordinary way of categorically different types of thingsof, for example, people, acts, institutions, laws, and the like. So possibly predicating it of the property of justice is not as radical a departure from ordinary usage as it may initially seem to be. Further, we have seen that Socrates is not shy about revising our pr e-analytic beliefs so maybe one new belief he wants us to acquire is that the form of F is itself F.We have seen that Socrates believes that the one thing by which all Fs are F is the form of F he also takes this one thing to be a paradigm (paradeigma, Eu. 6e45), so that by looking to it (apoblepein eis Eu. 6e4) one can know of any given thing whether or not it is F. Plato and Aristotle use paradeigma in a variety of ways. Often, for example, they use it simply to mean example.xv Aristotle once calls his own forms paradigms (Phys. 194b26 = Met. 1013a27), by which he seems to mean that they are the semi-formalstructural or functionalproperties of things as such, they are explanatory natures. But as we shall see, he believes that Platonic forms are paradigms in a different, and objectionable, sense.When Socrates says that forms are paradigms, he seems to mean only that they are standards in the sense that in mold to know whether x is F, one must know, and refer to, the form of F. F or x is F if and only if it has the property, i.e. form, of F so in order to know that x is F, one call for to know what F is and use that knowledge in explaining how it is that x is F. (So paradigmatism and self-predication are closely linked. The form of F is F because it explains the F-ness of things forms are also paradigms in virtue of their explanatory role.) I shall call this weak paradigmatism.As I interpret Socrates, he introduces forms for epistemological and metaphysical, but not for semantic reasons. Further, Socratic forms are universals in the sense that they are explanatory properties. The fact that they are self-predicative paradigms does not jeopardize their status as explanatory properties on the contrary, they are self-predicative paradigms because they are explanatory properties.Compresence, Knowledge, and SeparationWhy does Plato take the compresence of opposites to require the existence of non-sensible forms that escape compresence? Aristotle right says that the reasons are metaphysical and epistemological. The metaphysical reason is especially prominent in the famous aitia-passage in the Phaedo (96a ff.), where Plato lays out criteria for adequate explanations. In his view, if x is F and not F, it cannot explain why anything is F it cannot, in other words, be that in virtue of which anything is F.Since some sensible properties of F suffer compresence, reference to them does not explain why anything is F, and so they cannot be what F-ness is. Since explanation is possible, in these cases things are F in virtue of a non-sensible property, the form of F. So Plato concludes that if anything else is well-favored besides the delightful itself, it is so for no other reason than that it participates in the beautiful (Phaedo 100c46).Or again, it is not because of keen color or shape or anything else of that sort (100d12) that anything is beautiful rather it is because of the beautiful that all beautiful things are beautiful (100d78). For sen sible properties suffer compresence in so far as burnished color, for example, is sometimes beautiful, sometimes ugly. In Plato, the Socratic view that the form of F is the one thing by which all Fs are F becomes the view that forms are aitiai, causal or explanatory factorsat least in certain cases, things are as they are because they participate in non-sensible forms that escape compresence.This metaphysical reason for positing forms has epistemological repercussions. For like Socrates, Plato thinks that knowledge requires explanationxvi since he believes that in at least some cases explanation requires reference to forms, he also believes that in these cases one can have knowledge only if one knows the relevant forms. Since knowledge in these cases is possible, there must be forms.This epistemological reason for positing forms is especially prominent in Rep. 57, where Plato asks the What is F? question and assumes that one needs to know what F is in order to know anything about F where, as with Socrates, the knowledge at bang is knowledge as it contrasts with belief, and where definitions are real definitions.xvii The sight-lovers believe that we can answer the question What is sweetie? by simply mentioning the many beautifuls (ta polla kala, 479d3)sensible properties like bright color. For in their view each such sensible property explains some range of cases. Bright color, for example, explains what makes this Klee painting beautiful somber color explains what makes this Rembrandt painting beautiful and so on.Against the sight-lovers, Plato points out that each such property suffers compresence since (e.g.) some brightly colored things are beautiful, others are ugly. In his view, if x is F and not F, it cannot explain why anything is F so no such property can explain why anything is beautiful. Further, in his view as in Socrates, we can explain why Fs are F only if F-ness is some one thing (479d3), the same in all cases so F-ness cannot be a disjunction of properties. It is therefore a single non-sensible property, the form of F. This is required, in Platos view, by the possibility of knowledge.Like Socrates, then, Plato posits forms as universals whose existence is necessary for explanation and so for the possibility of knowledge. He also agrees with Socrates that F-ness itself cannot be not F. Unlike Socrates, however, Plato insists that forms are non-sensible. A related difference is that Socrates countenances a form for every property. But as Plato points out in, for example, Rep. 7 (5235), only some predicates have sensible instances that suffer narrow compresencethick and thin are such predicates, but finger is not.Like Socrates arguments for the existence of forms, Platos argument from compresence posits forms to explain, not the meaningfulness of general terms or linguistic understanding or even belief, but the possibility of explanation and knowledge. Indeed, the sight-lovers in Rep. 5 have rather sophisticated beliefs eve n though they do not countenance forms. Similarly, in Rep. 7 (5235) sight can identify examples of thick and thin things, of hard and cushioned things what it cannot do is define thickness and thinness, hardness and softness. For it is confined, naturally enough, to sensible properties, but in Platos view one cannot define thickness and thinness and so on in such terms.xviii Nor does the argument from compresence take forms to be particulars.Like Socrates, Plato assumes that a correct answer to a What is F? question will specify the property of F. His interlocutors generally seem to agree at least, their answers are typically phrased in terms of properties (e.g. bright color). The gainsay between Plato and his interlocutors is about the nature of various properties the sight-lovers take them to be sensible Plato takes them to be non-sensible forms.The argument from compresence takes forms to be the basic objects of knowledgeone must know them in order to have any knowledge at all. It does not follow that forms are the only objects of knowledge. Nor is it clear why the fact that something suffers compresence should make it unknowable. Since bright color is both beautiful and ugly, it cannot be what beauty is but it does not follow that we cannot know that bright color is both beautiful and ugly, or that something is brightly colored. Yet it is very much thought that Plato takes sensibles to be unknowable, and it is often thought that Aristotle interprets Plato in this way.I have argued elsewhere, however, that Plato is committed only to the claim that forms are the basic objects of knowledge, in the sense that in order to know anything at all one must know them he leaves open the possibility that if one knows them one can use that knowledge in such a way as to acquire knowledge of other things. It is tempting to suppose that Aristotle agrees. To be sure, Met. 1. 6 and 13.4 can be read as saying that Plato takes whatever changes to be unknowable.But perhaps A ristotle means only that Plato takes whatever changes to be unknowable in itself, independently of its relation to forms, so that whatever changes cannot be the basic object of definition or knowledge. Met. 13. 9 seems congenial to this interpretation. For Aristotle says there that it is not possible to acquire knowledge without the universala claim that plainly leaves open the possibility of knowing more than universals. Further, although he repeats the claim that Plato thinks that sensibles are always changing, he does not say that in Platos view that makes them unknowable. So perhaps Aristotle means to commit Plato only to the claim that forms are the basic objects of knowledge.The argument from compresence shows that forms are different from both sensible particulars and sensible properties. But it does not show that forms are separate, i.e. that they can exist whether or not the corresponding sensible particulars exist. Difference does not imply separation. Yet it is sometimes thought that Plato, both in fact and in Aristotles view, argues in this invalid way.The Metaphysics passages, however, do not saddle Plato with this invalid argument. Met. 1.6 says only that commingle (i.e. on my interpretation, compresence) shows that forms are different (hetera cf. Phaedo 74a11, c7) from sensibles separation is not mentioned. In 13.4, Aristotle says that Plato separated forms but he does not say why Plato did so. He mentions separation not as the conclusion of an argument, but simply as a distinguishing feature of the Platonic theory.In 13.9, however, Aristotle explains (III (16) see sect. 2) that Plato inferred from the flux of sensibles that there must be forms conceived as non-sensible universals that are the basic objects of knowledge and definition. He adds (III (810)) that Plato took forms to be substances, i.e. basic beings since substances must be separate, forms are separate. Aristotle seems to believe, then, that the flux argument shows only that forms are non-sensible universals that are the basic objects of knowledge and definition that forms are separate follows only with the aid of further premises. These further premises give Plato a valid argument for separation.I think Aristotle is right not to claim that Plato argues from the flux of sensibles to the separation of forms at least, Plato never does so explicitly.xix But is Aristotle right to say that Plato takes forms to be separate, if for other reasons? It is difficult to be sure. For one thing, Plato never says that forms are separate he never, that is, uses any form or cognate of chrizein of forms, at least not in the relevant sense.xx Nor do any of his explicit arguments imply that forms are separate.In the Timaeus, however, Plato seems to be committed to separation. For he says there that forms are everlasting and that the cosmos is not everlasting there has always been a form of man, but there has not always been particular men. It follows that the form of man existed before the cosmos came into being, and so it existed when there were no sensible particular men hence it can exist whether or not they do, and so it is separate. like a shot in the in-between dialogues Plato sometimes says that forms are everlasting.But he does not say that the cosmos is not everlasting, so the Timaeus route to separation is not mentioned.xxi Indeed, nothing said in the middle dialogues seems to me to involve clear commitment to separation. None the less, separation fits well with the tenor of the middle dialogues, and the casual way in which separation emerges in the Timaeus perhaps suggests that Plato takes it for granted. So I shall assume that Aristotle is right to say that Plato separated forms, though it is important to be clear that Plato never argues, or even says, that forms are separate.Aristotle argues that since forms are separate, they are particulars (13. 9). Since he also takes forms to be universals, he concludes that forms are both universals and particulars. But as I (following Aristotle) understand separation, the claim that formsuniversalsare separate is simply the claim that they can exist whether or not any corresponding sensible particulars exist. Why does Aristotle take this to show that forms are particulars? The answer is that he believes that universals exist when and only when they are instantiated in his view, only substance particulars are separate (see e.g. Met. 1028a334). So he claims that if forms are separate they are (substance) particulars because he accepts the arguable view that universals cannot exist uninstantiated.He is therefore not convicting Plato of internal inconsistency he means that Platos views do not square with the truth. He sees that Plato introduces forms simply to be universals that they are particulars results only if we accept the controversial Aristotelian assumption, which Aristotle takes Plato to reject, that universals cannot exist uninstantiated. Aristotles complaints about separ ation therefore rely on one of the argumentative strategies as he intrudes into Platonism assumptions he accepts but that he thinks Plato rejects. Once we see that this is what Aristotle is doing, we can see that although he claims that forms are particulars, there is a sense in which he agrees with me that they are, or are intended to be, only universals.ReferencesAllen, R. E. Platos Parmenides. Oxford Blackwell, 1983.Beck, Maximilian. Platos Problem in the Parmenides. Journal of the History of Ideas.8 (1947) 232-36.Brandwood, Leonard. The Chronology of Platos Dialogues. Cambridge Cambridge University Press, 1990.Cornford, F. M. Plato and Parmenides. London Routledge and Kegan Paul, 1939.Fowler, H. N. Plato-Statesman. Loeb Classical Library. Cambridge, Massachusetts Harvard University Press, 1925.Gadamer, Hans-Georg. The Idea of the Good in Platonic-Aristotelian Philosophy. Trans. Christopher Smith New Haven Yale University Press, 1986.Guthrie, W. K. C. A History of Greek Philosoph y. Vol. 5 Cambridge Cambridge University Press, 1978.Miller, Mitchell H. Platos Parmenides The Conversion of the Soul reprint ed Pennsylvania State University Press, 1991.Miller, Mitchell, Jr. The Philosopher in Platos Statesman. The Hague Nijhoff, 1980.Nussbaum, Martha. The Fragility of Goodness. Cambridge Cambridge University Press, 1986.Plato. Euthyphro. Apology. Crito. Phaedo. Phaedrus Trans. H. N. Fowler Loeb Classical Library 1999.. Great Dialogues of Plato. Trans. W. H. D. Rouse. reproduce ed Signet Classics, 1999.. The Republic. Trans. Desmond Lee. Ed. Rachana Kamtekar. 2nd ed Penguin Classics, 2003.. Theaetetus. Kessinger Publishing, 2004.Rochol, Hans. The Dialogue Parmenides An Insoluble Enigma in Platonism? International philosophical Quarterly.11 (1971) 496-520.Sayre, Kenneth. Platos Late Ontology. Princeton Princeton University Press, 1983.i Plato never uses the phrase one over many (hen epi polln hen para polla). But he contrasts the one and the many, and he sometime s says that forms are para various things. (Parm. 132a1112 has epi toutois au pasin heteron 132c3 has some one thing which is epi pasin.)ii prove Penner, The Unity of Virtue, and Irwin, PMT, ch. 3. See also C. C. W. Taylor, Plato Protagoras (Oxford, 1976), 1038 (though Taylor is less sure than Penner and Irwin are that Socrates is clear about the difference between sense and reference see pp. 1067). In Plato on Naming, Philosophical Quarterly, 27 (1977), 289301, I in effect argue that Crat.which contains an extended discussion of draws, and of language more generallydoes not involve a referential theory of meaning, or confuse sense and reference. If Crat. articulates Socrates views, then it provides further evidence that he is not committed to a referential theory of meaning and does not confuse sense and reference. By contrast, Vlastos, The Unity of the Virtues, 227, claims that neither Socrates nor Plato ever distinguishes between sense and reference.iii White, Plato on Knowledg e and Reality, 9, agrees that semantic considerations are not wholly explicit in the Socratic dialogues, but he believes that Meno 724 and Eu. 5c8d5 suggest such considerations less openly. On the account of these passages that I have defended, however, they are not semantic. For both passages concern the What is F? question, which asks not for the meaning of F, but for a real definition of F. Perhaps in mentioning the Meno passage, White has in mind 74d56, where Socrates tells Meno that since he calls various things by the name shape, Meno should be able to tell him what shape is.But Socrates seems to mean only that since Meno thinks that there are various shapes, he should be able to tell Socrates what shape isit is the fact that the name applies to something, rather than the fact that there is such a name, that suggests that shape is something. To say that if a name, F, applies to something, there is such a thing as F-ness does not imply that every general term denotes a property or form, or that forms are the meanings of the terms to which they correspond, or even that forms are relevant to explaining the meanings of general terms.iv In La. 192ab, for example, Socrates argues that just as speed is some one thing, so too is courage. In Meno 72a74a, he argues that just as being a bee is some one thing, so too is virtue.v Allen, by contrast, thinks that Met. 1. 6 implies that Socrates identified the objects of definition with sensibles, which is another(prenominal) way of saying that he did not distinguish Forms from their instances (Platos Euthyphro, 134 cf. 136). But Met. 1. 6 says only that Socrates did not take them to be non-sensible, which leaves open the possibility that Socrates did not take them to be sensible eitherhe was uncommitted either way.Even if Aristotle means that Socrates took the objects of definition to be sensible, it would not follow that he thought that Socrates did not distinguish them from sensible particulars (which is what Allen s eems to mean by instances). For Aristotle believes that there are not only sensible particulars but also sensible or observable properties or universals (see Ch. 2.4). And in Met. 13. 9, he commends Socrates for acknowledging the existence of universals as entities distinct from particulars, since it is not possible to acquire knowledge without the universal (1086b56). If Aristotle claims both that Socrates recognized the existence of universals and also that he took them to be sensible, then the sensibles at issue here should be sensible universals rather than sensible particulars.vi I take A exists independently of B to be equivalent to A can exist whether or not B exists. To say that A is separate from B is compatible with saying that B is separate from A. If A is separate from B but B is not separate from A, then A is not only separate from but also ontologically prior to B. ontological priority implies separation, but separation does not imply ontological priority.vii In these two passages, kath hekasta and aisthta denote only particulars..viii Hence the claim that forms are separate is weaker than the claim that they can exist uninstantiated tout court. If forms can exist uninstantiated, they are separate, but the converse is not true.ix If Socrates believes that a form can exist only if it is in something, then he rejects separation for the view that he believes this, see Vlastos, Socrates, 74 cf. pp. 5566, 7280. (By contrast, in The Unity of the Virtues, 252, Vlastos says that Socratic forms or universals are not ontological dependencies of persons this seems to say that they exist independently of sensible particulars, in which case they are separate.) But although Socrates assumes that forms are in things, I do not see that he commits himself to the view that they would not exist unless they were in things.x By contrast, Allen, Platos Euthyphro, 136, argues that Socrates separated forms.xi See e.g. Prot. (330c3e2, where justice is said to be just, an d piety pious) HMa. 291d13 (beauty will never appear ugly to anyone anyplacethough even if it never appears ugly, it does not follow that it appears beautiful) Eu. 5d15 (the eidos of piety is pious) and, possibly, Eu. 5d15 (but cf. Vlastos, Socrates, 57 n. 48) Lys. 217ce. As I go on to suggest, commitment to self-predication also seems to be tacit or off-key elsewhere.xii More precisely, Socrates believes that endurance no more explains why one thing is courageous than why another thing is not. For in his view the only realor, at least, the ultimateexplanation of anythings being F is the one thing by which all Fs are F. But it will be convenient to chat as I do in the text.xiii To say that if x explains ys being F, it is itself F, though perhaps in a different way from the way in which y is F, is not to say that x and y are F in different senses of F. To illustrate the difference between different ways of being F and different senses of F horses and cows are animal(prenominal)s in different ways, but animal means the same in Horses are animals and in Cows are animals. Seal, however, means something different as applied to the seals in a zoo and the Great Seal of the United States see S. Peterson, A Reasonable Self-Predication Premise for the Third Man Argument, Philosophical Review, 82 (1973), 45170 at 464. I elaborate on this point below in discussing Plato on SP see also Chs. 10, 15, and 16.If xs explaining ys being F is a sui generis way of being F, then Socrates view of self-predication is not refuted by the fact that e.g. saccharine tastes irate but makes other things taste lovely. Nor does saccharine therefore suffer narrow compresence of opposites, since it is not both sweet and bitter in virtue of some one and the same aspect of itself. It is sweet because it makes other things taste sweet it is bitter because of its own taste.xiv C. C. W. Taylor interprets Socrates notion of self-predication in a somewhat similar way, saying that if justice is see n as a force in a man causing him to act justly, it is by no means obviously nonsensical to describe it ... as just (pp. 11920 contrast pp. 11213). See also Irwin, PMT 306 n. 6. However, they seem to think that Socrates takes the form of justice, for example, to be just in the very same way in which a person is just.xv In Plato, see e.g. Ap. 23b1 Gorg. 525c67 So. 251a7 Phdr. 262c9 Pol. 277d1 Laws 663e9. In Aristotle, see e.g. Top. 151b21, 157a14, 15.xvi For Platos insistence that knowledge requires an account, see Phd. 76b46, Rep. 531e45, 534b36, Tm. 51e3. Passages in which Plato asks the What is F? question also assume that knowledge requires an account for he believes that one needs to know what F is in order to know anything about F, and knowing what F is involves knowing an account of it. For references to places where Plato asks the What is F? question, see below and the next note. (In all these passages, the relevant sort of account involves explaining the natures of the relev ant entities but see n. 17.)xvii For references to the What is F? question, see e.g. Rep. 523d45, 524c11, e6. In Rep. 5 Plato infers from the fact that the sight-lovers do not know what beauty is that they know nothing about beauty this assumes that one needs to know what F is in order to know anything about F. I discuss Rep. 5 further in Ch. 7. For a more exact discussion, see my Knowledge and Belief in Republic V, Archiv fr Geschichte der Philosophic 60 (1978), 12139, and Knowledge and Belief in Republic VVII, in S. Everson (ed.), Companions to Ancient Thought, i Epistemology (Cambridge, 1990), 85115.xviii Rep. 5235 is sometimes thought to concern not definitions of properties but identification of examples. For some discussion, see Irwin, PMT, ch. 6, esp. 318 n. 26, and 3201 n. 39. I discuss this matter further, though still briefly, in The One over Many and in Plato on Perception, Oxford Studies in Ancient Philosophy, supplementary volume (1988), 1528.xix In Phd. 74a9c5, for ex ample, he infers from the fact that sensible equals are equal and unequal that there must be a form of equal that is different from, non-identical with, sensible equals. Separation is not mentioned.xx Neither Tm. nor the middle dialogues use any form or cognate of chrizein of forms. In Parm., Plato says that similarity itself exists separately (chris) from the similarity we ourselves have (130b4) Vlastos, Socrates, 25961, takes him to mean that forms exist independently of sensibles, i.e. can exist whether or not they do.However, in the just preceding lines Plato asks Have you yourself, as you say, distinguished in this way, on the one hand, separately certain forms themselves, on the other, separately, in turn, the t hings which participate in them? (130b13). present he suggests, not that forms exist independently of sensibles, but that they can be distinguished separately from them, just as sensibles can in their turn be distinguished separately from forms. 130b4 seems to illustr ate this general point by way of a particular example it does not make a new point about existential independence.xxi Actual uninstantiation is sufficient but not necessary for separation. My point is that unlike Tm., the middle dialogues are not clearly committed to this particular sufficient condition. Rep. 10 has a form of bed. If it is everlasting, presumably it has not always been instantiated, since presumably there have not always been sensible beds, in which case it is separate.